#socialnewssharing: condividere per informare
DESCRIPTION
I social network come arena per massimizzare la ripresa delle notizie online e offline. Comunicare l'Innovazione con strumenti innovativi. Dallo spam al cloud avanzato di notizie. Il caso di iPress, la piattaforma che consente di gestire notizie e social network, minimizzando i lavori time consuming e a basso valore aggiunto , migliorando le potenzialità di comunicazione e di engagement con gli influencer rilevanti nei settori di proprio interesse. Il workshop è rivolto a professionisti della comunicazione dell’informazione, a chi lavora in agenzie di Marketing e di PR, Marketing Manager, Web Content Manager e a chi gestisce i Social Media per personaggi, istituzioni, aziende.TRANSCRIPT
DIGITAL CONTROL ROOM FOR
THE INFORMATION AND
COMMUNICATION INDUSTRY
iPress
October 2014
iPress Roadmap
2000 Idea & Long-Term Vision
2010 Beta Version
2013 Test on Italian Market
2015 Global Development
S
M
A
U
Gramellini, ieri 23 Ottobre 2013
Una CERNIERA tra mondo digitale e analogico
L‘influenza non è solo digitale: stiamo costruendo un
Klout che incrocia influenza su media (vecchi e nuovi)
THE TRADITIONAL MEDIA BECOME TOTALLY
DIGITALTHANKS TO PLATFORM SOCIAL
SYNCHRONIZATION
October 29°,1998 - Italia Oggi
" Pr, I can’t stand you anymore. Really.
•The editorial staff complains, surrounded by useless faxes and calls.”
There is evidence that the traditional common methods in
PR have always been perceived as spamfrom the community of journalists and influencers
iPress is
A UNIQUE DIGITAL PLATFORM MATCHING PRESS COVERAGE AND
ENABLING ENGAGEMENT WITH INFLUENCERS
For each influencer "filtered" for each sector, you’ll get a dynamic
profile that crosses data from Amazon on the books that he or
she has written, from Twitter, Facebook,
Linkedin and Google+, in relation to conversations,
from Youtube, in relation to videos, and from various press
review systems and search engines, when it comes to articles and
news.
iPress is able to save you precious time to capture much more attention
in the digital world and consequently offline
Nasciamo per i PR, giornalisti e blogger OGGI
siamo molto utili anche a Marketing, Social Me
dia Expert e a Influencer di ogni settore.
Media outlets are dynamically profiled
Today there are
More than 4.000
and constantly growing
JOURNALIST PROFILE
Example of the full profile of a journalist
synchronized with the press reviews
Today they are
More than 20.000
and constantly growing
VALUE FOR JOURNALISTS
They can always find the original source online
along with images, videos and other materials
News now has a longer life-cycle
because it’s always there to be found
and used to interact and engage more people
We released on iPress a press release about the most glamorous women in
sports.
Swimming champion Federica Pellegrini was on top and she retweeted the news
shared on the main social networks thanks to iPress!
The story continued with publication
in a national magazine. From digital to social to
paper.
ENGAGEMENT
Short Case History
Social reading to engage journalists
E “Flaubert” goes from Twitterto Corriere della Sera newspaper page
Many features and tools
for the information and communication professional
News
Press
Coverage
eBooks
SYNCHRONIZATION
MATHCING
ENGAGEMENT
Social
Networks
International Journalism Festival:
iPress technological partner of the event
ATTENDEES SYNCHRONIZATION WITH MAIN WEBSITE
iPressLIVE synchronized from Amazon all books written by the speakers, all their
conversations from Twitter and YouTube interventions.
In a real digital library, the books of more than 891.500 speakers are all available
online directly from the website of the Festival.
www.festivaldelgiornalismo.com/speaker-list/2014
Synchronization with Books
In Trieste, over 20 journalists have personally followed the event, while over 100
did it live online and in podcasts.http://www.ipresslive.it/Events/10/state-of-the-net
State of the Net:
iPress technological partner of the event
PRESS COVERAGE
Smau regala 10 giorni di iPress e di social intelligence
su firme ICT
iPress Traction and Market Test
• 20.000 journalists and bloggers have been dynamically mapped through LinkedIn, Twitter and Amazon
• 4.000 outlets have been dynamically profiled through LinkedIn, Twitter and Facebook
• More than 1.000 communicators (PRs, Social Media Expertsand Marketing Managers) have tested the platform in beta version
iPress team
Tutto questo grazie al nostro Advisor
Thank You!@ipresslive
www.ipresslive.com