soft pbx pres. 14.11.01 - 1 soft pbx’s “the time has come”

Soft pbx pres. 14.11.01 - 1

Soft PBX’s“The Time Has Come”

Soft pbx pres. 14/11/01 - 2

The Technology – Hysteria Curve

HypeHyper-Drive

RealityCheck

DisappointmentSlide

(PHPD)

Despair

MarketReality

CreationTime

Marketing


Top rating in Gartner’s network convergence report (North America)

Less than 100 Lines More than 100 Lines

The only vendor to reach the magic quadrant In both categories


0

3,000

6,000

9,000

12,000

15,000

18,000

2000 2001 2002 2003 2004

3%10%

20%

45%

60%= Total Lines (MZA)

= Traditional lines (Cahners In-Stats)

= IP Lines (Cahners In-Stats)

Market DynamicsEnterprise IP Telephony

‘000 Lines,Europe

“There is a growing consensus that end users’ next communication system purchase will either be an IP-PBX or a circuit-switched system with substantial IP telephony capabilities”

-- Phillips InfoTech 12/30/00- Phillips InfoTech 12/30/00


Customer requirements


What is the Requirement?

Integrating telephony into powerful new business applications

Connecting telephones locally via the LAN

Interconnecting people at remote locations

IP Network


What is Driving Force?For connecting sites via IP:– Toll bypass to reduce costs– Extend central applications to remote

office and home workers– Remote management

For LAN telephony:– Reduce costs of management

and installation (plug and play and on-line help)

– Provide architecture to support new integrated applications

– Simplified roll out of new applications

For integrated business applications:– Enhanced conferencing– Unified messaging– Web enabled contact centres and

self service solutions – One number follow-me services– Click-to-talk

IP Network


The Many Faces of deployment

Voice over IP Web Telephony Integration

IP Telephony

Applications

Unified MessagingClick to talk / call-meSimplified conferencingSimplified management

LAN / WAN

Quality of ServiceIn-line Power Patch PanelNetwork Energy Source

Telephony

Call serversIP Enabled PBXConverged networkingRemote locations


Building Blocks for a Soft PBX

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For Any Enterprise Phone System

You will need:

• Phones

• Telephony software

• Applications

• Management

• Underlying Network

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Today’s Digital Phones Provide:

• One touch line and feature keys– Single line, multi-line, ACD for call centre– Call forward, transfer, ring again, boss-secretary

filtering• Hands-free/Headset support• Support for business applications

– Message waiting indication– ACD queues for contact centres– 6 party conference keys or 64 party conference

bridge application• Powered delivered through the cable

Soft pbx pres. 14/11/01 - 13

IP PhonesDo Consider:• Critical business features

– Boss secretary filtering– Auto ring again when free– Camp on when busy– Conferencing

• Support for downloadable upgrades– New feature and functionality

• Management and applications– Easy to configure, easy to use?

• Power– Power over LAN or mains?

IP Deskphone

PC Software Phone

Soft pbx pres. 14/11/01 - 14

The Building Blocks of Telephony

• Phones

• Telephony software• Applications

• Management


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Today’s PBX Software Can Provide

• “Tried and tested” software– First digital telephony system was introduced 25

years ago

• Over 400 features and services developed over years of customer feedback– Includes both visible and invisible features

• Least cost routing, network hop-off, etc

• Open CTI interfaces for controlling digital telephone sets– Microsoft TAPI

• Carrier grade reliability

PBX

Soft pbx pres. 14/11/01 - 16

IP Telephony Software Do Consider:• All the functionality you need to run your

business– Operator features– End user features– Applications– Management and billing

• Integration with your existing voice network– ISDN, voicemail, operators,

management system

• Reliability

IP telephonysoftware

IPNetwork

Soft pbx pres. 14/11/01 - 17


• Phones


• Applications• Management


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Today’s PBX Applications Can Provide• Convergence of voice and data at

the user’s desktop– Voicemail in e-mail box– “Click to talk” on web pages– Multimedia contact centres– Personal productivity apps

• Software running on commercially available platforms

• Open interfaces

• Choice of circuit switching or packet switching to the phone

PBX

Applications

IPNetwork

User desktop

TDMNetwork

Soft pbx pres. 14/11/01 - 19

IP Telephony ApplicationsDo Consider:• What business applications you need to

run your business– Conferencing? Messaging? Call Centre?

CTI? Web collaboration?

• Integration with your existing infrastructure– New applications to existing users– New users with existing applications

• Compare applications before choosing your communications system

Applications

IPNetwork

User desktop

Soft pbx pres. 14/11/01 - 20


• Phones


• Applications

• Management (I think you get the picture)


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Customer Need: IP PBX – Pure IP centric solution

• Succession CSE 1000– Business values of Nortel voice– Leverages M1 feature set and client-

server applications– Proven, reliable technology foundation– Transparent user interface to Meridian 1

users– Supports all IP Enabled capability– Full Feature networking with Meridian 1

immediately– Interworking with other vendors PBX’s

Enterprise Network

ApplicationsCommunication

Server

End User Access

Gateways

PSTN

Management

Soft pbx pres. 14/11/01 - 22

i2004Internet Telephone

Terminals and Clients

i2050 Software Phonee-mobility 802.11 Wireless LAN

Unified Messaging: CallPilotContact Centre:Symposium

Applications

Management:OTM

Enterprise Succession Building Blocks

Succession MediaGateway

AnalogueDesktops

CSE1000

LANWAN

Infrastructure

IP-enabled Meridian

HPA

PSTN

Remote ConnectivityRemoteOffice

9150

Soft pbx pres. 14/11/01 - 24

Carrier IP VPN Strategy

• Nortel migration story for installed voice base to a IP data infrastructure

– Ongoing• Equip existing Meridian PBXs with IP Telephony Gateway (ITG) cards • Main site migration of main telephony leased lines onto IP data network

– Current/Short term • Smaller sites integration & equipment unification• Enterprise network simplification using Meridian Call Server 1000 (CSE1000)

– Medium term • Carrier network integration• New services within/between enterprises

Soft pbx pres. 14/11/01 - 25

Meridian 1

Leased Lines

Leased Lines

Leased Lines

Meridian 1

OLO TDMnetwork

Carrier TDM network

VPS

Meridian 1

Meridian 1

Norstar Norstar

Data network/VPN

• Equip existing Meridian PBXs with IP Telephony Gateway (ITG) cards

• Main site migration of main telephony leased lines onto data network

ITG

ITG

ITG

VPS

VPS

VPS

Telephony evolution – Ongoing

Soft pbx pres. 14/11/01 - 26

VPS

BCM

Telephony evolution – Current/Short Term

i2050/i2004

ITGVPS

Meridian 1

BCM

OLO TDMnetwork

ITGVPS

Meridian 1

Carrier TDM network

CSE 1000

ITGMeridian 1

Meridian 1

Data network/VPN

• Smaller sites integration & equipment unification

• Enterprise network simplification using Meridian Call Server 1000 (CSE1K)

VPS

Soft pbx pres. 14/11/01 - 27

VPS

Shasta

i2050/i2004

BCM

Telephony evolution – Medium term

Carrier TDM network

ITGVPS

Meridian 1

CSE 1000

BCM

OLO TDMnetwork

VPS

ITGMeridian 1

ITGVPS

Meridian 1

Data network/VPN

VPN dedicated to carrier

CSCarrier CSCarrierIMS

Telephony services• Line and • Trunk

Telephony services on a standard platform

Multimedia Services

Meridian 1

• Carrier network integration

• New services within/between enterprises

FirewallNAT

Soft pbx pres. 14/11/01 - 28

Does It Have to Be an “All or Nothing” Solution?• Absolutely not!

• The best approach is an evolutionary or a “Mix and Match” solution:– Mix digital (TDM) phones with IP applications– Keep digital sets in campus but do VoIP between

sites– Add IP phones and re-use existing applications eg

Voicemail

• The solution must satisfy your individual business requirements, not the vendors products

Soft pbx pres. 14.11.01 - 29

Many ThanksTime for questions?

soft pbx pres. 14.11.01 - 1 soft pbx’s “the time has come”

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