softonic europe for the games of the world
TRANSCRIPT
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The Game is on! Softonic - Europe
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WE’RE MOVING TOWARDS AMORE CONNECTED WORLD
More connected users:
-67,3% smartphone penetration in 2018 in Western Europe
More possibilities:
Mobile app use has grown 76% YoY, opening up opportunities across the industry
More connected devices:
By 2020 more than 26bn devices will be connected to the internet
Statista 2015, Flurry 2014, Gartner 2014;Source
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We help consumers discover and enjoy software & apps they need, when they need them, for
any device
WHAT WE DO
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HELPFUL ENTERTAINMENTVideos, Tutorials, Softonic Minute, How-to’s
EXPERTISE150 pieces of content published per day
OPENNESSQ&A, Community, Forums, User ratings
TRANSPARENCYIndependent editorial line
TRUSTWORTHY ENVIRONMENTSafeand secure downloads
SOCIAL PLATFORMS825,000 facebookfans / 80,000 twitter followers
MOBILE WEB8 M pageviews2,4 users
DESKTOP86,2 M pageviews29,6 M users
NEWSLETTER SUBSCRIBERS2,5 M active readers
THE KEY TO OUR SUCCESS IS BEINGTRUE TO OUR PRINCIPLES
PRIN
CIPL
ES
KEY
FIG
URES
(EU)
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WE ARE MORE READY THAN EVER TO PLAY WITH YOU…
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19,710,000 OF OUR USERS ARE GAMERS
comScore, Coss Visiting, March 2015, EuropeSource
GAMES UNIVERSE EU SOFTONIC USERS EU
221,9M UU 29,6 M UU (desktop)67%
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OUR GAMERS ARE ACTIVE AND SHOW HIGH BUYING POTENTIAL
comScore, March 2015 Source
8 out of 10 users play regularly
7 of 10 users play 6 hrs/wk 3 of 10 users play +7 hrs/wk
+20% +40%More likely to have purchased
gaming software online
in the past 6 months
More likely to have
spent 150$+ on video games
during the past 6 months
Reads gaming
news, in-deph’s,
tutorials, videos or
product reviews
Downloads
video games
More likely to spend 16+ hours per week playing on a game console
More likely to be the first among friends to own/buy/use the latest on Video Games
Prefers action, adventure, casual and role playing games
GAMING HABITS PURCHASE BEHAVIOR
ACTIVITY
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WHAT DIFFERENTIATES OUR GAMERS IS THEIR ENGAGEMENT
ES Quarterly report, 1Q internal studySource
Our user experience rate is 8/10Drivers to Engagement:
Usability, Credibility and Updated
2%1%
2% 2%
4%
6%
9%
21%20%
19%
15%
0 1 2 3 4 5 6 7 8 9 10 13%
18%
19%
27%
33%
47%
50%
BEST RESULT
WILLING TO HELP
KNOWLEDGE
PROBLEM SOLVING
UP TO DATE
CREDIBILITY
EASY OF USE
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OUR KEY TO ENGAGEMENT IS EXCLUSIVE AND RELEVANT CONTENT
Internal data, March 2015, Europe Source
exclusively dedicatedgames experts who write
games content only
the games section is thelargest thematic section
on Softonic
of our monthly pageviewsare related to Games,
generating 11M ad impressions
of our entire catalogue sits within the Games
category
15 20% 1st18M
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WE BUILD OUR PROPOSALS ACCORDING TO YOUR BRAND OBJECTIVES
AWARENESSENGAGEMENTPERFORMANCE
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AWARENESS
WE HAVE 29,6 MILLION POTENTIAL GAMERS WANTING TO KNOW MORE ABOUT YOUR PRODUCT
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AWARENESS
Segment our audience to target only our Gamer audience
1 2 3
Qualitative high awareness campaign
Multi-platform campaigns
¿HOW CAN WE HELP YOU BUILD AWARENESS?
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1
3
2
4
AWARENESS
We identified our gamer audience and can target your campaigns to thisparticular segment, whereever and whenever they come on our site.
TARGET GAMERS OUR PACKAGES MULTI-PLATFORM CAMPAIGNAccess the marketplace through our Packages – they are designed to drive success towards your brand’s KPIs.
We can plan and align our campaigns ondesktop and mobile web.
Standard Packages
Viewability Packages
Rich Media Packages
Content Packages
Sponsored Packages
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ENGAGEMENT
WE DON’T HAVE USERS, WE HAVE FOLLOWERS.
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ENGAGEMENT
LET US HELP YOU CONNECT WITH OUR FOLLOWERS
Accompany our users throughout their consumer journey
Let us integrate your content to bring your brand closer to our users
Work on affinity through creative retargeting campaigns
1 2 3
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Effective App Install Campaign (PPI)
1 2 3
Display CPD Package
Display CPC Package
PERFORMANCE
WE GET EXCITED WITH GOOD RESULTS, TOO
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3
2
4
PERFORMANCE
To maximize your App installs we combine different formats on our 3 platforms whereasyou only pay for installs
Softonic App, Mobile Web and Desktop.
APP INSTALL CAMPAIGN PAYMENT MODELS PRODUCT LINESTo align to your objectives and expectationswe offer different payment models:
Discover what our product lines can do for yourbusiness:
Display PerformancePromoted Apps on MobileTop Downloads on Display
PPI
PPD
CPMCPC
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WE PURSUE A FUTURE THAT IS
BIGGER, BETTER, FASTER
+13% expected growth in mobile share July 2014/2015
+29% session length growth
July 2014/2015
+4% expected overall visit growth
July 2014/2015
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Get in [email protected]