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TRANSCRIPT
Software AG –
Product Strategy and Positioning
November 2012
Dr. Wolfram Jost
CTO
Software AG
November 23, 2012 | 2
Safe-Harbor-Statement
This presentation contains forward-looking statements based on beliefs of
Software AG management. Such statements reflect current views of
Software AG with respect to future events and results and are subject to
risks and uncertainties. Actual results may vary materially from those
projected here, due to factors including changes in general economic and
business conditions, changes in currency exchange, the introduction of
competing products, lack of market acceptance of new products, services
or technologies and changes in business strategy. Software AG does not
intend or assume any obligation to update these forward-looking
statements.
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2010 - 2012
Positioning
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Applications
Processes & Integration
Business Models
Flexibility &
Collaboration
Layer
Enterprise Architecture
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Business Models
Agility Layer for more Felexibility and Speed
Integration/SOA
IN-MEMORY BIG DATA
Processes Agility Layer
IT Silos
Platform Strategy
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SaaS SaaS SaaS On premise new business logic
Business logic
Order-to-cash
Process logic
Inquiry processing
Offer processing
Order processing
Shippment processing
Billing processing
iPaaS
On Premise ESB Integration logic
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Main Technology Drivers
NoSQL
Hadoop
Social Computing
Internet of Things
ARIS 9
&
webMethods 9
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ARIS Connect
Social Collaboration Platform
Discover Publish Visualize
Marketplace
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webMethods Pulse
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Use Cases
As a Sales Executive, I want to be notified immediately when important customers submit support requests, an then track their resolution
As Sales Management, I want to actively monitor sales, consulting, and support activity within their region
As a Product Manager, I want to immediately know when a customer is having an issue with my product and be able to proactively reach out to them
As a Marketing Manager, I want to immediately know when a comment has been made in social media and be able to respond appropriately
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Proliferation of SaaS Applications
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Out of the box SaaS Connectors & Cloud Connector Framework
Advanced Security & Traffic Analytics
SaaS Integration + Governance
SaaS to SaaS, SaaS to on premise and on premise to SaaS integration
webMethods CloudStreams - Highlights
webMethods ESB
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Command Central
Template-based Provisioning
Basic Provisioning
Landscape Management
Fix Management
Central Configuration
Solution Management
Web UI Service
API
Command
Line
Mobile
UI
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Data Explosion
VARIETY
Mobile
Kiosks
Web
Sensors
Video Telemetry
Files
Social Media
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Classical Data Management Architecture
• Operational and analytical
environments are separated
• Mainly based on structured data
• Data exchange and
transformation with latency
• Different ways end-user interacts
with data
Applications Business Analytics
OLTP DBMS
Data Warehouse ETL
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Next Generation Data Management Platform
Big Data
In-Memory Data Management Platform
combining transactional, analytical, and Big Data to enable the real-time enterprise for better business outcomes.
Mobile- and Web-Scale
Applications
Cloud
New Analytics • Social Media • Big Data • Real-time dashboards
Business Analytics • Reporting • OLAP • Data Mining
Data Store LL Messaging Event Processing
OLTP DBMS
Data Warehouse
Hadoop Social Computing Internet of Things
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Container business logic
webMethods Application Server
Application Platform Integration
Process flow
webMethods BPMS
Integration flow
webMethods ESB
• Tomcat
• Grails
• GWT
• Spring
• Hibernate
• Ehcache
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Social Analytics • How strong was the
collaboration between Sales and Delivery teams during ‘Q1-Q3/2012’?
• How did the best sales teams collaborate?
• Which teams reached highest customer satisfaction?
"Cross Analytics": Process + Data + Social
Process Analytics • What is the ‘Cycle time’
for ‘Order-to-Cash’ for ‘Q2/2012’?
• Which processes lead to the most profitable deals?
• Is there a correlation between delivery reliability and process cost?
Data Analytics • How much revenue
increase?
• What is the ‘Revenue’ in ‘Q2/2012’ for the ‘Dealers in San Francisco’?
• Are the eye-catching peaks of complaint rates/maintenance cancellations?
Reporting /
Dashboards
Correlation
Thank You!
Please contact:
Investor Relations phone: +49 (0) 6151 / 92- 1900
Uhlandstrasse 12 fax: +49 (0) 6151 / 92- 341900
64297 Darmstadt web: softwareag.com
Germany e-mail: [email protected]