software – the fifth element gopal miglani president & founder bitrouter presented at tv...
TRANSCRIPT
Software – The Fifth Element
Gopal MiglaniPresident & Founder
BitRouter
Presented at TV Electronics 2006 Conference
June 22, 2006, Santa Clara, CA
June 22, 2006 TV Electronics 2006 2
Software is a component
June 22, 2006 TV Electronics 2006 3
Half empty
Half full
IPR Issues
UniqueOpportunity
June 22, 2006 TV Electronics 2006 4
Quotes
• “80% of the engineering resources went into software, not hardware” – Jukka Hamalainen, CEO Panasonic AVC, Sep 28 ’98 EE Times, referring to Panasonic’s first HDTV.
• 50% of gadgets returned are in perfect working order. The average American spends 20 minutes to try and get a gadget to work – study at Technical University of Eindhoven, May 2006.
June 22, 2006 TV Electronics 2006 5
Analog to Digital Transition
0.54
8
64
0
10
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1994 1996 1998 2000 2002 2004 2006 2008 2010
Co
de
Siz
e in
MB
ytes
AnalogATSC
DCR
Bi-Directional
June 22, 2006 TV Electronics 2006 6
Interfaces
• GUI is the next big differentiator• Skinnable TVs – XML based TV skins
for different rooms and user personalities.
• Games
June 22, 2006 TV Electronics 2006 7
Content Management
• M-CARD® for network connectivity• DVR is already an optional part of
the bi-directional cable specification• DVD record & playback is a potential
product differentiator• DRM, digital rights management, for
connecting to home media servers• 1394 and AVC protocols
June 22, 2006 TV Electronics 2006 8
What Convergence?
• US, EU, UK & Japan are pursuing different software standards
• ATSC, DVB, OCAP, MHP, MHEG5, ARIB
• No single software supplier can be best of breed provider for all markets
• Pick market specialists
June 22, 2006 TV Electronics 2006 9
Flexibility
• Non-modular software is a red flag• Reusable across product range
– Digital modules, converter boxes, DCR• Reusable licenses• Portable across silicon platforms• Portable across operating systems• Well defined hardware abstraction
layer and APIs
June 22, 2006 TV Electronics 2006 10
Support
• Documentation• Source code availability• Training available• Support comes from software
architects• Engineering services available• Integration and certification services
June 22, 2006 TV Electronics 2006 11
Risk Managment
• Field tested• Deployed• Time to market• Roadmap• Open source content
June 22, 2006 TV Electronics 2006 12
www.bitrouter.com/ppt/tve2006.ppt