INDIAN E-COMMERCE WEB TRENDSA Comprehensive Study of Online Shopping Trends & Consumer BehaviourGain deeper insights into the Online Retail Ecosystem of India

1.6 Billion User Events from Q1 2016 analyzedThis report brings you aggregated statistics & trends as seen across 100+ Retailers, 1.4 million Shoppers and over 2 million Transactions.

24 trends across 7 strategic angles of analyticsDive into the mind of the Indian Shopper from multiple angles. Understand trends & behaviours in detail – key for any retail business relying on Digital.

Exclusive insights with Actionable SuggestionsEvery section includes exclusive commentary with key takeaways and possible actions to leverage them.

2

The Indian E-Commerce industry has seen a compelling growth over the past few years. It is expected to grow by 65% to be worth $38B in 2016, over its 2015 size of $23B, according to industry body ASSOCHAM1. This will be supplemented by the fact that the online Indian population is estimated to cross the 450M mark in 2016, according to Internet Live Stats2, a growth of 30% Y-o-Y and covering nearly 35% of the Indian population.

Beyond the obvious categories that would perform well like apparel, electronics and cosmetics, we have observed significant traction on product lines that had several sceptics earlier. With the user experience evolving every day, online buying has become the primary mode of shopping for millions of Indian shoppers.

Sokrati has the privilege of working closely with 100+ powerhouse Online Retailers & Marketplaces in India, and this report is Sokrati’s attempt at publishing the country’s first detailed study on E-Commerce trends and opportunities for Online Retailers.

INDIAN E-COMMERCE WEB TRENDS: Q1/2016EXCITING INSIGHTS & ANALYTICS BY SOKRATI

3

4

6

9

w w w. s o k r a t i . c o m

Go to the full Report now to know of India’s most favourite categories, preferred quantity, payment methods and highest purchase hours.