some notes on user testing show don’t tell (or sell)
TRANSCRIPT
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SOME NOTES ON USER TESTING
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Show Don’t Tell (or Sell)
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Observe
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Seek root understanding
http://www.oaklandish.org/
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Test with Real Users, In Their Real Lives
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Be systematic about how you gather feedback
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Prototype to Understand
Prototype to Communicate
Prototype to Explore
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Prototype to Understand• Understand the problem space• Empathy work• Expertise gaining
Prototype to Explore• Explore the design options• Test to learn and to decide Prototype to
Communicate• Communicate your idea• Use prototype as sales pitch centerpiece
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http://www.flickr.com/photos/k3v1nm/3612007583/
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#1. Jetblue (book next available flight)#2. Pee#3. Talk to a real person/clerk#4. Car rental/ Hotel Res / Business Meeting#5. Change diaper#6. No Reception#7. Eat Dinner#8. Pickup luggage
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PlaceholderSuperheroes
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PlaceholderSuperheroes
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Gone to the ATM
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Happy customer back in line