STRICTLY CONFIDENTIAL1.0 Executive Summary

Introduction and background

The idea of an aluminium manufacturing company was brought to life in 2003 with Hennie van Heerden. He have a wealth of experience in sales, marketing, engineering and manufacturing, combined with a drive to start a business and vision to make it one the best. Inso Aluminium Bloemfontein CC was opened in Bloemfontein in February 2003 – as part of the Inso Franchise group, with Hennie van Heerden as managing director.

In April 2007 the members of Inso Aluminium Bloemfontein CC decided to distantiate from the Inso Franchise group, and our name changed to Sonhe Aluminium.

The Company

Sonhe Aluminium focus since inception has been to expand controllably, without compromising integrity, quality, and/or personalised service.

Sonhe Aluminium views itself as being robust and dynamic with the aim of becoming a lead player in the South African aluminium market.

SONHE Aluminium’s Vision

We will strive to deliver EXCELLENT service and products to our clients, building business relationships that will last for years.

SONHE Aluminium’s Goals

To create a company that exceeds the customers’ expectations and creating a great working environment for the employee’s though working close together as a team

1.1 Objectives

1. To create a service-based company whose goal is to exceed customer's expectations.

2. To increase the number of clients by at least 20% per year through superior performance, word of mouth referrals and customer specific marketing

3. To have a clientele return rate of at least 90%

4. To focus on residential developments and the commercial industry

1.2 Mission

To provide quality, brand-name, standard and customised aluminium product solutions, reliable and professional unparalleled service and after sales support.

1.3 Keys to Success

All the current and completed projects were obtained from word-of-mouth referrals and minimal advertising has commenced. Working closely together with suppliers and keeping up to new developments and trends of the industry.

All our aluminium extrusions are sourced from Wispeco (Pty) Ltd,Extrusion World and Hulamin Building Systems which are SABS and AAAMSA (Association of Architectural Aluminium Manufacturers of South Africa) approved.

Anodized and powder coated aluminium extrusions carry a 15 year guarantee backed by the suppliers.

All our glass is supplied by the biggest and most reputable manufactures in Southern Africa.

Glazing is done and marked in accordance with SABS and SAGGA (South African Glass and Glazing Association) specifications. All schedules and production planning are compiled using Starfront (a computer programme) to obtain the correct AAAMSA and SAGGA specifications.

The machining and assembly of the product components are done in accordance with AAAMSA

Operation

Manuals under strict supervision of operational management. This ensures the delivery of products that are of the best quality in the industry.

Pricing is calculated for each individual project. The combination of the best possible prices and personal attention makes Sonhe Aluminium the obvious choice.

• Superior Customer Service: high-quality care and service, with excellent after sales support

• Environment: providing a clean, upmarket and enjoyable environment, minimizing staff turnover and optimizing productivity

• Convenience: offering clients a wide range of customised products and services

• Location: an easily accessible and safe location

• Reputation: credibility, integrity, and 100% dedication to the business

• Products: superior quality products, made to order

• Price: competitive pricing

• Strategic Alliances: building and maintaining strategic alliances with industry related business partners.

• Sales and Marketing Paradigm: adopting a customer- and market-focused sales and marketing paradigm. (To date no active marketing has been done, due to the high volumes of work received from referrals)

• Managing: managing the business by implementing dynamic strategies, evaluating and consistently measuring and adjusting the fundamentals of a Balanced Scorecard:

o Financial Goals vs Results

o Internal Business Process Goals vs Results

o Employee Learning and Growth Goals vs Results

o Customer Satisfaction Goals vs Results

2.0 Company Summary

3.0 Products and Services

Sonhe Aluminium sets itself apart from other manufacturing / installer service facilities, and offers the following product:

1. Aluminium doors

1. Patio Doors

2. Palace Doors

3. Sliding / Folding Doors

4. French Doors

5. Multitrack Doors

2. Aluminium windows

1. Top Hung Windows

2. Side Hung Windows

3. Sliding Windows

4. Butt-Jointed Windows

5. Bay Windows

3. Aluminium Shopfront,curtain walls & facades

4. Aluminium showers

5. Wood finish aluminium doors, shopfronts and windows

6. Glazing: - installation of all types of glass, including:

1. Float Glass

2. Toughened Glass

3. Safety Glass

4. Bullet Resistant Glass

5. Polycarbonate

6. Mirrors One-Way Screens

7. PrivacyGlass

8.Double glazed units

9.Smartglass

Quality

• Specialists in commercial and residential aluminum manufacturing and installation

• All products manufactured from SABS approved materials

• Glazing according to SA Glazing Standards

• Powder coating and anodizing have a 15 year guarantee

• Sonhe Aluminium is a registered member of AAAMSA (Association of Architectural Aluminium Manufacturers of South Africa) and SAGGA (South African Glass and Glazing Association)

• Owner managed operation means personalised service and excellent quality products

Variety

• Tailor made products according to architects’ specifications, regardless of size

• Full range of powder coating colours, as well as anodizing

• Hassle free installation by Sonhe Aluminium / Sonhe Aluminium approved sub contractor

Service Excellence

• Our customers are assured of expert and personalised service.

• Sonhe Aluminium builds strong and stable relationships with key suppliers, who share our philosophy of 'no compromise'.

Price

• Highly competitive

• Tailor made products at standard product prices

We offer special client service, standardised and customised products with a personal touch of class and commitment.

5.0 Strategy and Implementation

Emphasize customer service

Sonhe Aluminium differentiates themselves by providing excellent and reliable service.

Build a relationship-oriented business

Sonhe Aluminium builds long-term relationships with clients and suppliers, and strives to have clients become dependent on Sonhe Aluminium to provide all aluminium solutions, and suppliers to provide the best possible prices.

Focus on target markets

Sonhe Aluminium focuses on developers and commercial ventures of sizeable nature, whilst busy professionals having their dream home built, still enjoy the advantage of competitive pricing, multiple services, and total satisfaction.

Differentiate and fulfil the promise (delivery)

Delivery is the show case of our production, and timing thereof our commitment to our service and proof of our integrity. We strive to keep to the promises (barring no late deliveries from suppliers, etc in which case this is communicated to the client). We under-promise and over-deliver.

5.1 Competitive Edge

Our competitive edge is our positioning as a strategically with our clients. By growing a business based on long-term relationships with satisfied clients, we simultaneously build defences against competition.

These relationships, combined with our offering, provides us with many referrals. Our reputation is extremely important, and word-of-mouth advertising is invaluable – as has been proved over the last few months.

• Wide range of services: Sonhe Aluminium provides service excellence, not only through the quality of our products, but by also providing full after sales service and guarantees.

5.2 Marketing Strategy

1. Emphasise service and support

2. A business built on relationships of trust

3. Word of mouth marketing / referrals

Our marketing strategy is one of satisfied customers being our best marketing tool. When a customer leaves our business with a need that was satisfied, our name and service stands on its own.

6.0 Owner / Management Summary

Sonhe Aluminium is organised and managed in a creative, innovative fashion to generate very high levels of customer satisfaction. Unique and effective control systems and processes have been developed and implemented.

6.1 Personnel Plan

Each member of the Sonhe Aluminium team is highly valued; everyone is expected to have opinions, as it is this team that makes the company excel. It is the mission of the company to employ people who are committed to a high standard of excellence, who thrive in a team atmosphere, and who have outstanding customer service and interpersonal skills. This idealism is represented by the current staff, and will continue to be the guideline by which new team members are hired.

We have created a sustainable working climate, conducive to a high degree of personal development and satisfaction of employees, with no resignations since inception.

Projects/Clients

1. ZPC Renovation Specialists Mimosa Mall Phase 1 – Checkers,Checkers Liquor,Flight Centre,Options,Ackermans,ect Southern Sun Mtatha –New Gym Protea Hotel Kimberley Protea Hotel Fire & Ice Cape Town Renovations Southern Sun Morningside – New Gym Drakensberg Sun – Renovations of 82 Chalets & 78 Rooms MTN Bloemfontein – Office renovation Truworths – Vryburg Truworths – Mimosa Mall Fernette Court RF Technologies ZPC head office Raddison Blue – Lome` Togo

2. Mellet Construction De Stilj Hotel – Gariep Reid street office park Gariep Lifestyle Village – Gariep (34 Units) Netcare – Bloemfontein Middestad Huis Mellet – Bloemfontein StoneRidge Guest House – Gariep

3. Reder Construction Sterkspruit Police station SANBS – Bloemfontein Galeshwe Hospital – Kimberley Kimberley Airport Offices – Milner Road Smithfield school Botchabelo community centre Netcare – Universitas Hospital Merriespruit-Harmony Gold Housing Smithfield Police station Trompsburg Police station Petrusburg Township School Keimoes Police station Merriespruit Town development-Residential & commercial units

4. BouMekka Kathu Huis Loots Huis Shone Huis Mynhardt Kathu Spur Postmasburg Spur Huis De Beer Huis Banks Huis Shone 2 Huis Hibbert Kathu-Hari Guest house Lemoteng mine

5. TFG Group Fashion Express – Mimosa Mall Foshini – Mimosa Mall Donna Claire – Mimosa Mall TotalSport – Mimosa Mall Markhams – Loch Logan waterfront

6. Vitara Trust Cosmic Gold centrum – Hartswater Clicks,TotalSport,Markhams,Foshini,ect- Hartswater Checkers,Checkers Liquor,Wimpy,Pep Home,Ect – Hartswater

7. Inizio Homes House Bekker House Macintyre House Westmore –Rosendal House Deysel – Rosendal Rayton Ridge-New Primary school

8. OFS Home improvements Various Project

9. WBHO

Seisa Ramabodu Statium-Bloemfontein

10. Group 3 Construction Builders Warehouse-Twin City Chicken Licken-Twin City Edgars Active,Clicks,PEP Cell,ABSA,Capitec-Twin City Mall@Newmarket-Alberton Steers New Market Nandos New Market

12.Ruwacon

Kumba Mine admin Offices-Kathu Sivos Offices-Kathu Boksburg waste depot

13.MECSA-Moto-Engil Construction South Africa

Fourways Mall Foodcourt Renovations Fourways View Renovation & Balustrades

14.Olivier Contruction

Barnes Streer 10 – New 5 Storey Office Block

15.Tundwe Construction

Burger King – Mall@New Market

16.Futura Wethu

Nedbank – Fleurdal Nedbank – Maitland street Nedbank – Thaba Nchu Nedbank – Waterfront

17. DJ Construction

Renovations – Lebohang Building Bloemspruit Air Force base Vista University Bloemfontein Vista University Qwa Qwa

Above projects is only some of our projects and clients we service on regular basis.Our project ranges from R1000 to in excess of R50m.Our very latest completed signature project,Radisson Blue in Lome,Togo was is excess of R50m and completed in 10 months.

This project consisted of two Façade faces totalling more than 10000 sq/m,line shops,pressure glazed curtain wall,Frameless showers and automated entrance doors.

PS:Please visit our Facebook Page for more photos.

www.facebook.com/sonhe1234