sony laser technology projects the mission for moffitt cancer center

8/13/2019 Sony Laser Technology Projects the Mission for Moffitt Cancer Center

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Moffitt Cancer Center located in Tampa,

Florida, is the third-busiest by-volume

cancer center in the U.S. From research to

diagnosis, treatment to survivorship, Moffitt

is focused solely on the prevention and

cure of cancer.

Their vision to transform cancer care

through service, science and partnership

is embodied through every aspect of

their institution, even to the AV technology

they use, which explains why Moffitt was

one of the first institutions in the country

to furnish their tumor boards, radiology

locations and conference rooms with the

most cutting-edge laser technology. And

the laser projector brand that delivered

those high-quality, high-contrast radiology

images was Sony.

The Search

Their projector quest, however, didn’toriginate with laser. The lamp-basedprojectors they had in place wereproducing low-contrast images that didn’tmeet the standards of their radiologists.

Their extensive search began for lamp-

based projectors that would provide theimage quality the radiologists demandeat a price point the institution could

afford. After six months into the search,Jake Gilray, account manager for AVI-SPLthe systems integrator for Moffitt, broughtin Sony Electronics to demo their lampprojectors. Moffitt not only purchasedthree projectors right away but alsostarted the process of swapping out all

their lamp-based projectors for Sonyprojectors. “We brought in a couple ofdoctors for the demo,” said John Maass,AV manager for Moffitt. “They wereoverwhelmed by the showcasing of the

Customer:

• Moffitt Cancer Center

Industry:

• Healthcare

Challenges:

• Provide a projector that would

produce radiology images withthe high contrast and colordefinition needed for casereview and discussion

• Find an economical solution fornumerous meeting spaces

• Reduce the maintenance andlabor costs needed to keep over100 meeting spaces runningwithout interruption

• Use technology that wouldbe more time-efficient for themedical staff

Solution:

• Replace current projectors withVPL-FHZ55 Sony laser projectorsin high-use and off-site meetingspaces

Benefits:

• Delivered the vivid color andhigh-contrast images that theradiology team required andwas also equipped with DICOMGSDF Simulation Gamma mode

• Provided cutting-edge technologythat resulted in less wait- anddown-time for the doctors

• Eliminated lamp replacementcosts and reduced overallmaintenance and labor time

• Was an affordable solutionwith an immediate return oninvestment

• Supported the mission of theinstitution from a technologyaspect

case studySony Laser Technology Projects the Missionfor Moffitt Cancer Center

next

“The great part about thi

laser projector or any

of the Sony projectors is

we trust them, we know

they’re going to work.”

John Maass, AV Manager,Moffitt Cancer Center



case study

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product, and I was overwhelmed by the

affordable price point,” he added.

The Laser WOW Factor

Shortly after, Maass attended InfoCommwhere Sony premiered their game-changing new VPL-FHZ55 laser projectorthat upstaged them all. “We had beenlooking at laser projectorsfor a while…but when wesaw your product, we said,

‘Wow,’ it’s got everything we’vetalked about: it’s got DICOMGSDF Simulation Gammamode, image contrast plusthe vivid colors, which arephenomenal,” explainedMaass. “When I saw thisprojector at InfoComm, I just

said, ‘We have to have this.’Because as soon as they[the radiologists] realize thecapabilities and how greatthis is, they’re all going to wantit. We love the first ten, so we’reordering more!”

An interesting note is thatseveral of Moffitt’s high levelVPs happen to be color-blindfor specific colors. When theydemonstrate contrasts onslides or graphs, they preferbright colors that make items

really pop, which their previousprojectors couldn’t achievebecause they didn’t have theproper color scale. “When theysaw the vivid color coming offthe Sony laser projectors, theywere blown away,” said Maass.

While Moffitt has 25-30 Sonylamp-based projectors ofvarious models throughout

their facility, they are placing the laser onein the high-use and off-site locations. Thisresulted in saving time for their doctors,which can help save lives. For example, alaser projector turns on and off instantly

with no delay, while a lamp-basedprojector takes a few minutes to cool dowand come back up. “A few minutes meanthat doctors are not talking about patientwhich means they’re wasting their time,which impacts the next level of care,” said

Maass. “So the laser projector’s instant onoff feature is incredible,” he added. Maasspointed out that saving doctors a few

“When the doctors saw

the vivid color coming

off the Sony laser

projectors, they were

blown away.”

John Maass, AV Manager,

Moffitt Cancer Center

“With 20,000 hours

of laser life, putting

these projectors

in Moffitt’s remotelocations will

reduce the need

to have to go there

for maintenance

and support.”

Jake Gilray,Account Manager for AVI-SPL

On-screen images are simulated.



case study

minutes over the course of a day adds up

to many hours over the course of a year.

“That’s a huge amount of time lost that

should be dedicated to the patient focus,”

he explained.

Gilray found the projector effective not

only from the doctors’ point of view, but

also from reduction in maintenance time

and costs, which led him to propose the

projector to Moffitt. “Moffitt has over 100

conference spaces with only four peopleservicing them, and I have seen the

challenges Moffitt has encountered to

keep them all running without interruption.

With 20,000 hours of laser projector life

and no lamps to replace, that is nolonger an issue. Especially putting these

projectors in Moffitt’s remote locations will

reduce the need to have to go there for

maintenance and support,” said Gilray.

From an integration standpoint, since

many of the conference rooms were

equipped with Sony lamp-based

projectors with the same body size andtype, the laser projectors were also easy

to install. “We didn’t have to relocate the

mounting,” said Gilray. “So it was just a

pretty easy swap. That part’s been super-

simple,” he added.

What Is the Professional Medical

Opinion?

When asked about the doctors’ reactions

to the laser projector’s performance,

Maass replied, “There’s one word that

comes to mind quite often. It’s usually

‘Wow’! There’s usually shock over howquickly it turned on, or they’re talking abou

the color,” said Maass. “The other thing we

love is the lumen output – it’s at a perfect

next

“The other thing we

love is the lumen

output – it’s at

a perfect pointfor our medium-

sized conference

spaces.”


“We didn’t have to relocate the mounting, so it was

just a pretty easy swap. The installation part has

been super-simple.”

Jake Gilray, Account Manager for AVI-SPLOn-screen images are simulated.



case study

© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony and theSony make.believe logo are trademarks of Sony.

(11/1

Sony Electronics Inc.

1 Sony Drive

Park Ridge, NJ 07656

sony.com/projectors

point for our medium-size conference

spaces,” he added.

Moffitt’s medical staff use the laser

projectors primarily for review in a tumor

board setting after the patient diagnosis

has been made, as well as in an

educational setting for training fellows and

residents. “In a group setting is where they

need to be able to see that contrast,” said

Maass. “So having a projector with DICOM

GSDF Simulated Gamma mode, where

they can see [what you’re talking about],

makes all the difference.”

When it comes to Sony projectors, Maass

is a true believer. “We’ve got the backing

of this great electronics company that’sgoing to really push it,” said Maass. “I’m a

big fan of a company that decides to get

into something in a big way, because that’s

an opportunity for us to get involved at the

ground level and be a part of something

great. Not only because we know we’re

going to get the proper support from Sony.

When I’m excited about a product, you

can’t shut me up about it. We’re one of

the first in the country to have these laserprojectors—how great is that?” he said.

Maass said it all comes down to Sony’s“state of the art” technology. “Moffitt is all

about being on the cutting edge, the

bleeding edge of everything,” he stated.

“And it’s all driven toward our mission for

contributing to the prevention and cure

of cancer. Throughout the institution, from

department to department, we all take

that mission and embody it and moveforward with it. It’s our way of giving back t

the community. If we can use technology

that will save a doctor five minutes in a

meeting so that he can talk about anothe

patient, that’s another life that’s gotten ext

support that they may not have gotten a

year ago. So that’s huge,” he added.

Maass is looking forward to the future of

laser technology and where it’s going. “Thgreat part about this laser projector or an

of the Sony projectors is we trust them, we

know they’re going to work,” said Maass.

“And that was one of the great selling

features for Sony,” he added.

VPL-FHZ55

• True Laser Light Engine

• Up to 20,000 Hours MaintenanceFree

• Brightness: 4,000 lumens Color

Light Output• Resolution: WUXGA

(1,920 x 1,200)

• Contrast: 8,000:1(full white/black)

• Flexible 1.6x Manual ZoomStandard Lens

• Vertical +60%, Horizontal +/-32%Lens Shift

• 25lb Compact Format

• Edge Blending

• Picture-by-Picture Function

• Network Control and Monitoring

“As soon as they [the

radiologists] realize

the capabilities and

how great this is,

they’re all going to

want it. We love the

first ten, so we’re

ordering more!”


“If we can use technology that will save a doctorfive minutes in a meeting so that he can talk about

another patient, that’s another life that’s gotten extra

support that they may not have gotten a year ago.”

John Maass, AV Manager, Moffitt Cancer Center

On-screen images are simulated.

http://www.sony.com/projectors

http://www.sony.com/projectors

sony laser technology projects the mission for moffitt cancer center

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