sophienberg 2012 (19 04-2012)
DESCRIPTION
My presentation (in Danish) at the first day (20 April 2012) of the annual meeting of the Danish Association of Media and Entertainment Law at Sophienberg, Copenhagen, on the new intermediaries of the publishing industryTRANSCRIPT
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Bogbranchensnye mellemmænd
Advokat Martin von Haller GrønbækBestyrelsesformand Saxo.com A/S
Sophienberg Konference 201220-21. april 2012
mandag den 23. april 12
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Bogbranchen er under forandring
mandag den 23. april 12
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Frit fald?
mandag den 23. april 12
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eller en Gylden tidsalder?
mandag den 23. april 12
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Kæmpe potentiale
mandag den 23. april 12
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Præmiser
mandag den 23. april 12
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Empiri og spekulation
mandag den 23. april 12
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Min intuition
mandag den 23. april 12
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Digitale økonomi
mandag den 23. april 12
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eCommerce
mandag den 23. april 12
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Kæmpe vækstpotentiale
mandag den 23. april 12
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Kreativ destruktion
mandag den 23. april 12
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Mindre tab ved destruktion af gamle forretningsmodeller
mandag den 23. april 12
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Større gevinst ved fremme af nye
forretningsmodeller
mandag den 23. april 12
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Ikke gratis!
mandag den 23. april 12
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Flere indtægter
mandag den 23. april 12
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Større indtægter
mandag den 23. april 12
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Stor vækst i medieforbrug
mandag den 23. april 12
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Nye forretningsmodeller
mandag den 23. april 12
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Nye aktører!
mandag den 23. april 12
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Fundamentet er dog det samme
mandag den 23. april 12
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3 aktører
mandag den 23. april 12
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Rangeret efter betydning
mandag den 23. april 12
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Skaberne
mandag den 23. april 12
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(For)Brugerne
mandag den 23. april 12
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Ofte sammenfald
mandag den 23. april 12
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Mellemmænd
mandag den 23. april 12
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Den digitale kopi har ingen værdi i sig selv
mandag den 23. april 12
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Ingen fremtid i at sælge digitale kopier
mandag den 23. april 12
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(Overgangsperiode)
mandag den 23. april 12
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Klar tendens
mandag den 23. april 12
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Ikke kontrol og begrænsning
mandag den 23. april 12
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Men adgang og deling
mandag den 23. april 12
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(ikke sort og hvidt)
mandag den 23. april 12
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Tjenester
mandag den 23. april 12
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Bogbranchen
mandag den 23. april 12
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Mellemmandens perspektiv
mandag den 23. april 12
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Saxo.com
mandag den 23. april 12
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Vision
mandag den 23. april 12
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Platform for digitale tjenester til det danske
bogmarked
mandag den 23. april 12
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Største (og første) eBoghandel
mandag den 23. april 12
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Stiftet i 2001
mandag den 23. april 12
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Jørgen Balle Olesen
mandag den 23. april 12
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Boghandel på Østerbrogade
mandag den 23. april 12
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JP/Politiken
mandag den 23. april 12
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Best.formand siden oktober 2008
mandag den 23. april 12
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Thomas Madsen-Mygdal
mandag den 23. april 12
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Podio
mandag den 23. april 12
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Per B. Rasmussen
mandag den 23. april 12
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FDIH
mandag den 23. april 12
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Største online boghandel
mandag den 23. april 12
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2011ca. 165 mio. kr.
mandag den 23. april 12
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Fortsat vækst i 2012
mandag den 23. april 12
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70% af online handel med bøger
mandag den 23. april 12
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Stigende markedsandel
mandag den 23. april 12
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(Amazon)
mandag den 23. april 12
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35%
mandag den 23. april 12
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Papirbøger
mandag den 23. april 12
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eBøger?
mandag den 23. april 12
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Stort marked i USA
mandag den 23. april 12
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Lille marked i DK
mandag den 23. april 12
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Dog klar tendens
mandag den 23. april 12
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25% i 2015
mandag den 23. april 12
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Trykte medie under pres!
mandag den 23. april 12
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Mellemmændene er under pres
mandag den 23. april 12
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Forlagene
mandag den 23. april 12
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“Analoge”boghandlere
mandag den 23. april 12
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Internetsalg af trykte bøger
mandag den 23. april 12
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Supermarkedsalg af bestsellers
mandag den 23. april 12
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Omkostninger
mandag den 23. april 12
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Konkurrence på priser
mandag den 23. april 12
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Dødskamp :-(
mandag den 23. april 12
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Forlagene?
mandag den 23. april 12
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Hvad er et forlag?
mandag den 23. april 12
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Redaktion
mandag den 23. april 12
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“Venture capital”
mandag den 23. april 12
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Produktion
mandag den 23. april 12
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Markedsføring
mandag den 23. april 12
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Grossist Salg
mandag den 23. april 12
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Distribution
mandag den 23. april 12
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Forskellige kombinationer
mandag den 23. april 12
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Truslen fra Internet
mandag den 23. april 12
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Ingen stor trussel fra direkte kundesalg
mandag den 23. april 12
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G.dk
mandag den 23. april 12
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Truslen ligger i produktionsledet
mandag den 23. april 12
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eBøger produceres digitalt
mandag den 23. april 12
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Hvad vil Saxo?
mandag den 23. april 12
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Hvad har vi?
mandag den 23. april 12
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400.000 årlige kunder
mandag den 23. april 12
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800.000 toårlige kunder
mandag den 23. april 12
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Masser af daglige besøgende
mandag den 23. april 12
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Unikke brugerdato
mandag den 23. april 12
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Læser præferencer
mandag den 23. april 12
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Hvad har størst værdifor salg og
markedsføring?
mandag den 23. april 12
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Placering på en disk?
mandag den 23. april 12
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Målrettet e-mail?
mandag den 23. april 12
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Hvad har vi ikke?
mandag den 23. april 12
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Produktionsleddet
mandag den 23. april 12
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SAXO Publish
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Ikke et forlag!
mandag den 23. april 12
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PLATFORM
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Platform for (selv)udgivelse
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Skaberen i centrum
mandag den 23. april 12
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(Kunden er allerede i centrum)
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Hele “bogens” liv
mandag den 23. april 12
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Forfatterskole
mandag den 23. april 12
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Redaktører
mandag den 23. april 12
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Små forlag
mandag den 23. april 12
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Grafikere
mandag den 23. april 12
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Oversættere
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PR
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Agenter
mandag den 23. april 12
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Selve produktionen
mandag den 23. april 12
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Print on Demand
mandag den 23. april 12
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Fokus på elektroniskeudgiver
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“lineær” “downloadable” “bog”
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Forskellige formater
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Interaktive versioner
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Andre tjenester!
mandag den 23. april 12
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Forfatterweb-site
mandag den 23. april 12
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Video
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Foredrag
mandag den 23. april 12
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Andre tjenester!
mandag den 23. april 12
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Lydbøger
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Forskellige licenser
mandag den 23. april 12
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DRM
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“Lukkede” licenser
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Creative Commons
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Online markedsføring
mandag den 23. april 12
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SAXOs kunder
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Online salg
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Fleksibel prisætning
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Andre salgskanaler
mandag den 23. april 12
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Amazon
mandag den 23. april 12
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iBook
mandag den 23. april 12
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B&N.com
mandag den 23. april 12
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Affiliates
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Whitelabels
mandag den 23. april 12
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Internationalisering
mandag den 23. april 12
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Oversættelser
mandag den 23. april 12
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Crowdfunding
mandag den 23. april 12
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Levering til alle devices
mandag den 23. april 12
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Streaming ala Spotify
mandag den 23. april 12
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Post Analytics
mandag den 23. april 12
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Forfatter communities
mandag den 23. april 12
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Value proposition
mandag den 23. april 12
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Skabernes platform
mandag den 23. april 12
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70/30
mandag den 23. april 12
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Andre pakker
mandag den 23. april 12
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Åben
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Lave omkostninger
mandag den 23. april 12
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Synergier
mandag den 23. april 12
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Transparent pris- og omkostningsstruktur
mandag den 23. april 12
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“Snob” gebyret
mandag den 23. april 12
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Fundamentetfor
SAXO Publish
mandag den 23. april 12
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Alt bliver digitalt
mandag den 23. april 12
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Folk vil betale for adgang og andre tjenester
mandag den 23. april 12
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Den lange hale
mandag den 23. april 12
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Et marked for DANSK indhold
mandag den 23. april 12
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Åbenhed
mandag den 23. april 12
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Forfatternes platform
mandag den 23. april 12
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Udfordringer
mandag den 23. april 12
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Alt er ikke digitalt (endnu)
mandag den 23. april 12
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Etablerede forfattere er konservative
mandag den 23. april 12
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Begrænsninger i forfatteraftaler
mandag den 23. april 12
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Tendens er klar
mandag den 23. april 12
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Digitale bøger ER fremtiden!
mandag den 23. april 12
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SAXO Publisher
“DetNye”
mandag den 23. april 12
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Launch til efteråret!
mandag den 23. april 12
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@vonhaller
mandag den 23. april 12
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TAK!
mandag den 23. april 12