LEGENDITYS LtdAbout Sorin Mihai Popa

About Legenditys.comLEGENDITYS Ltd is an agile innovation multi-disciplinary team specialized in creating new business & marketing concepts for the financial industry and not only.

They believe in:• InnovationBecause in an ever-changing environment only those who adapt thrive• SimplicityBecause with simplicity comes efficiency and sustainable growth• UniquenessBecause simple innovative solutions are often quickly copied by competitors

Team• Experts TeamAt Legenditys Ltd they have gathered a team of excellent performers with a proven track-record in financial and payments industry, marketing and business management.

See all the members of the team here: http://www.legenditys.com/team

Sorin Mihai Popa• Experienced banking executive, he is the architect of one of the

most ambitious retail banking developments in Eastern Europe: the expansion of Societe Generale’s operations in Romania (BRD)) from 170 branches at the end of 2004 to over 1.000 points of sales in less than 4 years.

• Talented Marketer, Sorin conceived several powerful campaigns involving legendary sport figures Nadia Comaneci, Ilie Nastase and Gheorghe Hagi. During one of this campaigns, in just two months, SOCGEN Romania succeeded to sell more than half a million limited-edition cards, gaining a 5% supplemental marketshare. The success of that campaign was world-wide recognised by VISA International

• Passionate about tennis, he inspired the famous Richard Mille watch-maker to create the RM-027 Rafael Nadal Limited Edition watch and he was a contributor for the project and design of Hublot Ilie Nastase - NastieBang - Limited Edition Watch.

Past Projects• With more than 20 years of expertise their team members

were involved in many successful projects:• Major international bank’s expansion in Eastern

Europe - during which the group nearly tripled its size in terms of revenues and employees;

• Introduction of contact-less technologies on a large scale in Eastern-Europe - for public transportation fare collection and mobile payments;

• Creation of successful marketing platforms - such as the first limited edition of cards in Eastern Europe - featuring legendary sports figures Nadia Comaneci, Ilie Nastase and Gheorghe Hagi - and the first card platform in Europe which allowed cardholders to fully personalise the design of their cards;

• Usage of athletes as endorsers - for financial services and as product endorsers for famous watch-makers - Hublot Nastie Big Bang Limited Edition and Richard Mille’s RM-27 Rafael Nadal Limited Edition.

Current Projects• Currently their team is involved in creating

financial products, marketing and social platforms for big entertainment groups and sports organizations.