sosai distribution strategy and goal habiba ali matan ... · background founded in 2010....
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MATAN AREWAN SOSAI AND
EXPERIENCE/KNOWLEDGE CENTER
Sosai Distribution Strategy and Goal
Sosai Renewable Energies Company
Habiba Ali
PROJECT GOALS
Customer Understanding and Deepen Customer knowledge
Design a Customer Journey that Ensures Utmost satisfaction Which is impactful
Sales of Over 50,000 units of Solar Products in next 2 years to the Target Market of over 25 Million people in Northern Nigeria
OUR MISSION IS TO USE RENEWABLE ENERGIES TO ENSURE SUSTAINABLE
DEVELOPMENT
BUSINESS
CONCEPT
Sosai renewable Energies is focused on sales and deployment of renewable energies in rural communities
Products we work with are: Solar Lanterns Solar Home Systems Pay as You Go Solar Units Micro Grids Productive use Energy units.
Especially for Agricultural Purposes.
BACKGROUND
Founded in 2010.
Headquarters in Kaduna State, offices in Niger
and Kano States .
Reason for existence: To address rural poverty by proffering products for improved cooking, cleaner water and efficient lighting
Focused on bridging energy Gap for rural communities and other households.
Provision of world-class products tested by LA/LG
Achieved industry growth and awareness: As we are now recognized in the renewable energy industry as
the Vice Presidents office.
One of Nigeria’s go to company in renewables
Ultimate belief that environment can be preserved and renewable energy is key.
MARKET ANALYSIS: PROJECTED TARGET
Sosai Has currently done baseline and feasibility
studies and extrapolated to results to decide a
projected roll out for the next three years that is
as below. This is from demand envisaged and
derived from result of the studies.State No of Communities (Wards) Households
Kaduna 252 36976
Kano 338 49749
Niger 160 22000
Katsina 134 18700
Zamfara 120 17000
GO TO MARKET STRATEGY
Direct salesMatan
Arewan Sosai Initiative
Artisan training
Pay by use for productive
units
DIRECT SALES
Renewable Energy Experience/Knowledge Center
Install Pay as You Go Units, Monthly Subscription Via bank transfers and Matan Arewan Sosai Women.
Installation of Micro Grids Payment Via bank transfer or Matan Arewan Sosai Women based in communities.
Sales and Installation of Solar Powered Refrigerators, Solar Powered generators and Milling Machines for businesses in Urban, Peri Urban and Rural communities. Managed by MASI
MATAN
AREWAN
SOSAI
INITIATIVE Female Entrepreneurs in rural communities and urban
areas set up by Sosai to resell its products.
This increases our sales force and educate the women on the right to be economically empowered.
Make 20% in commissions Selling: Improved cookstove, Solar Lanterns and Pay as You go Recharge units
So far: Income increase for 50 women averaging 30%
MASI women are also encouraged to set up businesses that are powered by Renewable Energies Like the Solar Kiosk.
MASI ENGAGEMENT
KNOWLEDGE/EXPERIENCE CENTER
First of its Kind the RE industry in our region
Customer experience/Knowledge
center represents a new model of customer
engagement terms
An interactive experience that enables dynamic
discussions focused on prospects' concerns
and pain points
COMPETITIVE ANALYSIS
• Sell Direct when there is Demand
• No Engagement with Customers to improve Customer
• Does not Prioritize the customer Journey
Other Distributors
• At Sosai we Visit the customer and invite them to Experience Center
• We ensure a wow experience for the customer at the center engaging their minds
• Prioritize the Design Thinking Model and try to understand our customer and their energy journey daily
Strengths
• Distribution Agreements/Cost Share with Manufacturing Partners
• Running Cost of Center
Weaknesses
OUTLAY
Seminar/Workshop Hall
Weekly trainings for Communities, Organization and School representatives. (3 times Weekly) We invite to Premises.
Constant Flow of Visitors
Office Space Located on High Street in Central Northern State
Space Enough For 8 Manufacturers Per Quarter
Showcase products
Live Videos of Products and activities in display unit
Hands on Team Members that could be trained by Manufacturers for Specifity
TEAM RESOURCES
Exponential Acceptance and Grwoth
People strength:
Community and at Sosai
Equipment
Locations To be expanded
northern Wide
Support and outside services
Manufacturing
Sales Ensured by Customer Experience
BOTTOM LINE FOR DISTRIBUTION AT SOSAI
Engage our Customer and visitors with innovative
demonstrations, collaborative presentations, custom visual
content, and interactive displays.. Showcase solutions or data to enable faster planning, provide actionable
insights, and drive adoption and sales results
IMPROVED DISTRIBUTION AT SOSAI
Next steps:
Identify Partners: January 25 - February 15
Experience center setup February 3- February 14
Sign on partner: Agreements etal February 16- 28
Refresher training for MASI women January 29th
Recruitment of MASI -Newer communities February 4th-
10th
1st Quarter of Experience center March 15 –June 15
Monthly training on Business Savviness for MASI
CURRENT STATUS
MASI:
•50 women signed on
• Agent portal to enable MASI Entrepreneurs
•3 Community Women cooperatives existing.
•15 Women businesses signed on (KIVA Support)
Experience Center:
1. Space fully owned.
2. Architects finalizing design
3. Manufacturing Partners not on board
4. Design Finished and work commenced.
PARTNERSHIP DISCUSSIONS:
Marketing plan
Kaduna/Online
Habiba Ali
+2348033110130
Budget
As Agreed by Partnership
Uchenna Obidike
+2348039318880
Administration and Training
Kaduna/Online
Safiya Aliyu
Submit questions
Online: Email, Website etc
Habiba Ali
WWW.SOSAIREN.ORG
+2348033110130
SKYPE:HEYIOMOALI
Habiba ahmed Ali