source it experts in flower fundraising campaigns add a bloom to your fundraising: how fabric...
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Source It Experts in flower fundraising campaigns
Add a Bloom to Your Fundraising:How fabric crocuses can help raise funds and awareness
Source It Experts in flower fundraising campaigns
Background
• David Price, Managing Director of Source It – Former Rotary Foundation Scholar (1985)
• Re-acquainted with Rotary late last year when asked to develop fundraising crocus for the End Polio Now Campaign
• Working with Rotarians and attending National Conference reminded of the extent and range of the Good Works performed by Rotary and personal debt of gratitude for opportunity given by Scholarship
• Desire to give something back by helping Rotary to raise funds and awareness
Source It Experts in flower fundraising campaigns
Source It
• Source It specialises in charity fundraising flowers• Supplies Marie Curie Daffodils and display boxes for last 14 years• Supply 10 million charity flowers each year• Fundraising flowers = awareness and fundraising:
• Walking adverts: ‘what’s that?’ triggers conversation about charity• MCCC’s Daffodils raises donations of £6 million pa
• Rotary crocuses could do the same
Source It Experts in flower fundraising campaigns
Rotary Crocus Planting for End Polio Now Campaign
• Lynn Mitchell, DG of 1120, wanted to build on the success of Rotary’s crocus planting Campaign by developing a fabric crocus
• Approached Source It in Nov. 2011
• Marie Curie’s daffodil campaign developed in the same way - starting with real daffodils and then extending into fabric ones
Source It Experts in flower fundraising campaigns
District 1120 Rotary Day 2012 Trial• Source It developed a beautiful fabric crocus and display box• Trial order of 25,000 crocuses• Within weeks of delivery all crocuses distributed • Around half the Districts in RIBI had heard about the trial and wanted
sample boxes
Source It Experts in flower fundraising campaigns
District 1120 Rotary Day Trial
Fundraising:• £1 average donation per crocus• Dartford Hospital – 500 crocuses
distributed in just 2 hours
• Great Success in terms of both Fundraising and Awareness• District 1120 has already re-ordered for Rotary Day 2013
Source It Experts in flower fundraising campaigns
District 1120 Rotary Day Trial
Awareness Raising• Walking advert for End Polio Now and Rotary:
• ‘this close’ to eradication• Every £1 raised = 4 children immunised / Every box of crocuses = one village immunised
• Huge reach as each crocus is likely to be worn for months (like Marie Curie’s Daffodil) triggering tens of conversations about Rotary
• Help to attract potential new Rotarians• Now crocuses are being made available to all Districts for Rotary Day 2013
Source It Experts in flower fundraising campaigns
Rotary Day 2013• 2 Types of Display Box: Tried and tested combination
1. Street Collection Box
• Holds 100 crocuses• Neck strap and integral money
box• Locations: supermarkets /
shopping centres / High Streets / hospitals
Source It Experts in flower fundraising campaigns
Rotary Day 2013
2. Static Collection Box
• Holds 50 crocuses• Silent fundraiser – place on counter
and leave • Very effective• Integral money box and security tag• Locations: doctors surgeries /
pharmacies / hospital receptions / businesses of Rotarians / shops / newsagents / school receptions / pubs
• Opportunity to reach new supporters: local businesses / schools
Source It Experts in flower fundraising campaigns
Rotary Day 2013 Crocuses can enhance events which are being run anyway: • Fairs / concerts / cake sales / meetings / fun runs
• This year they were:• Worn by all the delegates at District 1150’s Peace
Conference• Gifts on overseas missions to Philippines / International
Convention in Bangkok• Worn by musicians and audience at Dartford Swing Band
Concert • Worn by David Price during 110km run through Sahara to
raise £1,000 for End Polio Now
• Help engage with new audiences: • wear something purple
to school / work
Source It Experts in flower fundraising campaigns
Rotary Day 2013 Crocus Cost • Average Donation: £1 per Crocus• Crocus cost: 2 options:
• Confirmed Order• 25p / crocus (including display box)
• Sale or Return• No risk / upfront cost• 40p / crocus (including display box)
• Zero rated for VAT
• Order Process: One combined order per District
• Order Deadline: end June
• Delivery: end Nov
Source It Experts in flower fundraising campaigns
RIBI Rotary Day Crocuses• Potentially one of RIBI’s biggest fundraising and awareness building tools• Like Marie Curie Daffodil, the crocus could become the symbol of Rotary Day• Once Polio eradicated crocus could be used to raise funds and awareness for other
campaigns• Will always be a reminder of Rotary’s greatest achievement – the eradication of Polio
Source It Experts in flower fundraising campaigns
International Rotary Day Crocuses
• Potential to become International Campaign spreading across Rotary world• Raising awareness and potentially tens of millions of pounds for Good Causes• Pride that great new fundraising system started here in RIBI
Source It Experts in flower fundraising campaigns
Contact
Rotarian Leonard SpectermanRotary in London End Polio Now District Chairman
Mobile: 07730 496674Email: [email protected] Heather Walk, Edgware, HA8 9TS