Southwestern Distillery

Medals and marketing. The effect of spirits competition

wins in marketing a brand.

1) Do consumers care?, Does the trade care?

2) Will you sell more gin?

3) Are competitions worth it?

Southwestern Distillery

Do consumers care?, Does the trade care?

Gin Foundry Infographic 2015* “Do  you  look  for  award  s6ckers  like  IWSC,  Gin  Masters  or  San  Francisco  World  Spirits  Compe66on  for  an  indica6on  of  quality  on  boJles  of  gin  you  purchase?”  NO  –  47%  ONLY  SOMETIMES  -­‐  37%  YES  -­‐  16%    

 *922  respondents,  76%  from  the  UK,  please  see  www.ginfoundry.com  

Southwestern Distillery

Will You Sell More Gin?

Maybe, to the 53%!

Southwestern Distillery

Will You Sell More Gin?

Marketing Strategy

•  PR campaign •  Bottle Stickers •  Social Media •  Trade Promotions •  Mailouts Price Hike / Discount

Southwestern Distillery

19,415 17,327 19,400

Our Tarquin’s Cornish Navy Seadog just won Best Gin at San Francisco World Spirits Competition 2017.

Sales have increased.

Southwestern Distillery

Are Competitions Worth It?

What are your brand objectives?

What is your budget for marketing?

Are you a risk taker?

Southwestern Distillery

Southwestern Distillery