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3 novembre 2011
SP2010 and Internet
Thierry Gasser Microsoft Switzerland
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Agenda
• What is SharePoint for Internet?
• SP2010 - FIS, Search and Ecommerce
• Samples of existing sites.
• Tips and tricks
• Q&A
IE 1.0 - 1995
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An integrated platform, delivering IT control and web agility
Microsoft’s Internet Business Vision
Web Content (WCM)
Search
Social Computing
Digital Assets (DAM)
Monitoring
Web Analytics
User Experience
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Unified SharePoint Platform
SharePoint’s unified platform easily scales across intranets, extranets, and the Internet and can integrate with existing applications empowering your customers to connect with the information they need across multiple sites as well as providing marketing one tool to publish the same content and experience across sites.
Internet Customers Intranet
Employees (Marketing)
Extranet Partners
Content, page or site
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SharePoint Server 2010 for Internet Sites
Enterprise Content Management
Web Publishing
Out-of-the-box Workflows
Social Networking (for authenticated users)
Search
The ideal solution for small to medium-sized businesses to
reach their customers on the internet with easy-to-use Web
Content Management and compliance for single domains.
Single Domain License for Internet or Extranet Use
A license is required for every server (WFE, SSA, Index)
providing standard capabilities
Step-up SKU to Enterprise is available to customers with
active SA
Product Details
Features
Licensing
Enterprise Content Management
Web Publishing
Out-of-the-box Workflows
Social Networking (for authenticated users)
Search
InfoPath Services
SharePoint Business Intelligence (Excel Services and
PerformancePoint)
Access Services
Visio Services
Right for FAST Search for SharePoint (for use outside the
firewall)
The ideal solution for enterprise customers with multiple
domains, across many geographies who want to provide high
availability to their site visitors combined with a powerful search
experience.
Multiple Domain License for Internet or Extranet Use
A license is required for every server (WFE, SSA, Index)
providing enterprise capabilities
Product Details
Features
Licensing
Feature Comparison
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The Portal Journey
Address the Basics Innovate and Grow
Basic Site
Fresh content
Publishing workflows
Consistent brand
Interactive
Community
Rich media
management
Search-driven
Navigation
Wikis & Blogs
Integrated Portal
Business Intelligence
Customer self-service
Advanced analytics
CRM Integration
E-Commerce
Adaptive Experience
Behavioral Profiling
Dynamic Content
Multi-screen
Publishing
Offsite Targeting
Cross-Media
Dashboard
Extranet
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Rapid Content Discovery (FS4SP)
With lots of information in different formats, companies have to cut through the
clutter, and Fast and SharePoint help users can easily locate and share content by
using content tags from a predetermined taxonomy or create new tags that
facilitate and speed content discovery.
Auto-complete
suggestions
Visual best-bests
Recommendations
Meta-driven navigation
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The Bigger Picture from Ecommerce
SharePoint For Internet Sites
MSN / Advertising / Xbox
Operations Development
SharePoint FIS,
SQL, Azure
Visual Studio
Expressions
Web Platform
FS4SP
Windows Media Silverlight
Commerce Server
Services Platform
Live Virtual
Earth
Atlas /AD
Center
Web Platform
Marketing Platform
Advertising Platform
(Ad)
Ad
Solutions
Microsoft AdCenter
Microsoft Atlas
Advertiser Suite
Microsoft Media, Network
SharePoint, FS4SP
Commerce Server 2009
Silverlight Windows Media
Virtual Earth etc.
Microsoft
Dynamics
CRM
Digital Marketing Solution Areas
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Commerce Server 2009 and SharePoint 2010
SharePoint Commerce Services
Commerce Server 2009 comes with an out-of-the-box default
website that exists within SharePoint. It includes more than
30 web parts and controls such as:
• Marketing: Advertisements and discounts, Ratings and Reviews, Virtual Earth
Store Locator
• Search: Search Box and Search Results
• Orders: Add to Cart, Shopping Cart, Order Details, Order History and more
• Catalog: Site Map, Product Query, Product Details and Images Viewer
• Profiles: Registration Wizard, My Profile, Credit Card, Address, OpenID and
more
• Management: Inline Product Editing, Channel Configuration and more
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Ecommerce Web site Architecture
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Samples SP2010
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Some tips for internet creation
• Keep your design clean and simple
• 3-Click-Rule: (Users will stop using the site if they aren’t able to find
what they are looking for within 3 clicks)
• Users shouldn’t feel like they are waiting for
system response (eg: Put advertising during wait time)
• Lot of design help on:
www.smashingmagazine.com
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Main steps for an Internet site
• Decide what to build on your site.
• Create a publishing site/subsites (use powershell script for site creation)
• Create a master page first.. (sample on http://www.youtube.com/watch?v=JFKw96IV2Qs)
• Create Content Type(s), Page Layout(s) and custom field types if
necessary
• Implement the Navigation (Use PortalSiteMapDataSource in SPD with the ASP.NET
navigation provider control)
• Add/update the CSS file to fit your design
– Do not forget Browser use CSS in cascade
– You can hide the ribbon in CSS
– CSS Tools (Expression Web, SPD, VS2010, 3rd party Web editors)
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Partner’ solutions for SP2010-FIS
• Analytic and test : Webtrend – http://webtrends.com/products/integrations/sharepoint/
• SharePoint Marketing: Intlock – http://www.intlock.com/
• Customer Service Interaction: Telligent – http://telligent.com/solutions/p/sharepoint.aspx
• Digital Marketplace: Orckestra-Overture – http://www.orckestra.com/en/e-commerce.aspx
• Commerce Technology Strategy: Ascentium – http://www.ascentium.com/
• Mobile Experience (SharePoint template to all mobiles): Elixr – http://elixr.mobi/
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Some help
• Architecture: http://technet.microsoft.com/en-us/library/gg398060.aspx
• Monitoring: http://technet.microsoft.com/en-us/library/ff758658.aspx
• Video and tips: http://blogs.msdn.com/b/pandrew/
• Community Kit for SharePoint developers: http://cksdev.codeplex.com
• SharePoint Conference Las Vegas Nov. 2011: http://www.mssharepointconference.com/Pages/default.aspx
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Just do it !
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