spatial technologies for intelligent transportation ... · 2 gis in transportation technology and...

GIS in TransportationGIS in Transportation 11

Spatial Technologies for Spatial Technologies for Intelligent Transportation Systems Intelligent Transportation Systems and Public Transportationand Public Transportation

CalACT ConferenceCalACT ConferenceSeptember 13, 2007September 13, 2007

Jonathon K. Corbridge, ESRIJonathon K. Corbridge, ESRITerry Bills, ESRITerry Bills, ESRI

GIS in TransportationGIS in Transportation22

Technology and Public Transportation Technology and Public Transportation

•• Technology is only one component in a Technology is only one component in a comprehensive strategy to maximize comprehensive strategy to maximize public transportationpublic transportation

•• Focus on three areas:Focus on three areas:–– How ITS and Spatial Technologies can make How ITS and Spatial Technologies can make

Public Transportation more effective and easier Public Transportation more effective and easier to useto use

–– How technology can better connect our How technology can better connect our existing systemsexisting systems

–– How we can facilitate smarter choices How we can facilitate smarter choices


Easier and More Efficient Public Easier and More Efficient Public TransportationTransportation

•• Market Segmentation AnalysisMarket Segmentation Analysis

•• Route Optimization Route Optimization –– the best route for the best route for maximum ridershipmaximum ridership

•• Journey Planning Journey Planning

•• Performance MonitoringPerformance Monitoring


Market Segmentation Analysis: SAM Transit Service Planning

Understand Travel Markets

Segment Market

Locate Market Segments

Quantify Tradeoffs

NetworkStructure

CustomerExperience

SystemPerformance

Service Planning


Projected Weekday Trips: Year 2020Projected Weekday Trips: Year 2020

San Francisco San Francisco CountyCounty

Alameda CountyAlameda County

340,000190,000

100,000

90,000

Santa Clara Santa Clara CountyCounty

320,000

350,000

San Mateo CountySan Mateo County

1,960,000


Market Segmentation:Market Segmentation:TravelerTraveler’’s Attitudinal Preferences Attitudinal Preference

Productive Use of Time

High Value of Time

Sensitivity to Privacy and Comfort

Personal Safety and Familiarity

Easy Going and Environmental

Fixed Schedule Constraints

Need for Flexibility

Reliability and Control


Flexible Schedule

Fixed Schedule

Factor 6: Fixed Schedule

Flexible Schedule

FixedSchedule

LessPrivacy

MorePrivacy

Factor 1:Privacy

LessPrivacy

MorePrivacy

LessPrivacy

MorePrivacy

LessPrivacy

MorePrivacy

CautiousAmblers

None ofThese

Factors

MarketSegment

FocusValue of

Time

Wary Runabouts

Factor 8: Value of Time

Low Value of Time High Value of Time

All Travelers within, into, and out of San Mateo County

Privacy

SoloRamblers

Schedule

OutgoingMultitaskers

Schedule andPrivacy

Tense Trekkers

Value ofTime

and Schedule

DiligentChargers

Value of TimeSchedule and

Privacy

RigidFlyers

Value ofTime

and Privacy

Shy Cruisers

Market SegmentationMarket Segmentation


Segmentation for San Mateo Market AreaSegmentation for San Mateo Market Area


Quantify Trade-offs: Mode Choice Planning Tool


Route Optimization

•• The question is how do we design the most The question is how do we design the most effective routes to maximize ridershipeffective routes to maximize ridership

•• This includes considerations of accessibilityThis includes considerations of accessibility

•• Requires an understanding of travel behavior Requires an understanding of travel behavior by area, much like market segmentationby area, much like market segmentation


T-BEST Goals and Objectives

•• A Tool to support Transit Development and Service PlanningA Tool to support Transit Development and Service Planning

•• Stop/Route adjustments based onStop/Route adjustments based onSeasonal PatternsSeasonal Patterns

Land Use ChangesLand Use Changes

Road ConstructionRoad Construction

Service ChargesService Charges

•• Short term ridership forecastingShort term ridership forecasting

•• Adjust SocioAdjust Socio--Economic for expected GrowthEconomic for expected Growth

•• Fare Structure ChangesFare Structure Changes

•• New Routes, StopsNew Routes, Stops

•• New Technologies (BRT,Rail,Trolley, Etc)New Technologies (BRT,Rail,Trolley, Etc)


T-BEST Capabilities

•• TT--Best is a comprehensive public transport Best is a comprehensive public transport analysis and ridership forecasting model analysis and ridership forecasting model that:that:

–– Estimates ridership at the individual stop levelEstimates ridership at the individual stop level–– Accounts for transport accessibilityAccounts for transport accessibility–– Accounts for network connectivityAccounts for network connectivity–– Accounts for time of day variationsAccounts for time of day variations–– Accounts for route competition and Accounts for route competition and

complementaritycomplementarity–– Incorporates scenarioIncorporates scenario--based planningbased planning–– GIS FoundationGIS Foundation

Transit Transit Accessibility

Walk Accessibility Analysis


Journey Planning

•• Is designed to provide easily available Is designed to provide easily available information on how to utilize public information on how to utilize public transportationtransportation

•• Can and should be multiCan and should be multi--modalmodal

•• Is designed to attract new riders Is designed to attract new riders ––occasionals, professionals and touristsoccasionals, professionals and tourists


511 Transit511 Transit


Journey Planning: San FranciscoJourney Planning: San Francisco


Popular DestinationsPopular Destinations


Traveler Information Systems Traveler Information Systems –– U.K.U.K.


Traveler Information SystemsTraveler Information Systems

Kowloon Bus Company

Hong Kong


TriTri--Met Customer InformationMet Customer Information

Hooking theHooking theNonNon--traditionals traditionals w/mobile appsw/mobile apps


TriTri--MetMet

RealReal--time time arrival detailsarrival details


Performance MonitoringPerformance Monitoring

•• Measure Schedule AdherenceMeasure Schedule Adherence

•• Compare demand against supply Compare demand against supply (overcrowding analysis)(overcrowding analysis)

•• Understand Ridership volumes and locationUnderstand Ridership volumes and location


Transit Passenger Counts

TriTri--MetMet’’s s Passenger Passenger

Count Count ApplicationApplication


AVL Playback


Schedule Adherence

TriTri--MetMet’’s s Schedule Schedule

Adherence Adherence ApplicationApplication


Connecting Existing SystemsConnecting Existing Systems



•• ESRI is currently working with Washington ESRI is currently working with Washington State to integrate current fixed route systems State to integrate current fixed route systems with demand responsive systemswith demand responsive systems

•• The goal is to provide a better integration of The goal is to provide a better integration of special needs and other transportation special needs and other transportation systems and the existing fixed route systemsystems and the existing fixed route system

•• A seamless itinerary between demand A seamless itinerary between demand responsive and fixed route responsive and fixed route


Washington State DOT Washington State DOT



•• AVL together with optimized routing and AVL together with optimized routing and scheduling are essential componentsscheduling are essential components

•• Spatial technologies can help us connect Spatial technologies can help us connect existing systems, and better understand gaps existing systems, and better understand gaps in existing servicesin existing services


Optimized Routing and Scheduling for ParatransitOptimized Routing and Scheduling for Paratransit


Route and Delivery CalculationsRoute and Delivery Calculations

AuditingAuditingReimbursementsReimbursements


AVL for Dynamic DispatchAVL for Dynamic Dispatch


School Bus Assignment and RoutingSchool Bus Assignment and Routing


GIS for Better Intermodal ConnectorsGIS for Better Intermodal Connectors



•• The goal in each of these systems is greater The goal in each of these systems is greater efficiency and effectiveness individuallyefficiency and effectiveness individually

•• And while we can achieve considerable cost And while we can achieve considerable cost savings, by linking systems & databases, we savings, by linking systems & databases, we can provide better servicecan provide better service


Transportation and Transportation and the Public Consciousthe Public Conscious


MultiMulti--Modal ComparisonsModal Comparisons

HighwayHighwayTransitTransit

Journey Planners should let us compare trip characteristics and costs across modes – allowing riders to make the best social choices

Rideshare

BicyclingBicycling


UK Transport DirectUK Transport Direct

Compare Compare Emission Emission Consequences Consequences of Different of Different ModesModes


Goods Movement: Environmental ComparisonsGoods Movement: Environmental Comparisons

RailRail

MaritimeMaritimeAir FreightAir Freight

TruckingTrucking


ConclusionConclusion

•• While technology itself will not deliver better While technology itself will not deliver better performing public transportation systems, it performing public transportation systems, it can help create better systemscan help create better systems

•• Geospatial technologies can help us better Geospatial technologies can help us better integrate our existing systems, and be more integrate our existing systems, and be more efficient in those systemsefficient in those systems

•• ITS technologies can make our public ITS technologies can make our public transportation systems easier to navigate, and transportation systems easier to navigate, and present smart choices to the publicpresent smart choices to the public

GIS in TransportationGIS in Transportation 4444

Thank YouThank You

Jonathon K. Corbridge, ESRIJonathon K. Corbridge, [email protected]@esri.comwww.esri.comwww.esri.com

spatial technologies for intelligent transportation ... · 2 gis in transportation technology and...

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