speaker: fady ramzy, egypt
DESCRIPTION
"Social Media for Entrepreneurs and start-ups"Boost your overall company performanceFady Ramzy was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminarsTRANSCRIPT
SOCIAL MEDIA FOR
ENTREPRENEURS
Cairo, April 11th
#100 Web Seminar
Fady Ramzy
Interact Egypt country Manager
InteractPlay Innovation
3
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in Italy,
Egypt & Luxemburg
- International Presence with running operations
in Italy, Greece, Egypt, Tunisia, Pakistan,
Algeria, Saudi Arabia, Kuwait & Ghana
- Joint Stock Company in December 2008
Interact Egypt
- Launched in June 2009
- Headquarter for MENA
solutions & services
- R&D for Mobile Solutions
Interact SpA
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Digital Television
4
on Mobile on the Web Iptv/digital signage
Digital Signage
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Semantic CMS
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Online
TV
Content
Assets
Existing
CMS/ECM
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Social Media
Mobile Apps
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Web
Evolution
From Web 1.0 to Web 2.0
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From Web 1.0 to Web 2.0
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Web 3.0 = The web of data
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Social Media For Entrepreneurs
Facts & FiguresNetworks Overview
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Social Media for Entrepreneurs
A Great Deal of
Information
Exchange
A great Network
of People
Import Your Blog
SHARING
Status
Videos
Photos
Notes
Your Group & Fan Page
Why Facebook??
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Social Media for Entrepreneurs
Facebook Platform: Apps/games
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Social Media for Entrepreneurs
Facebook Mobile
YouTube
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Social Media for Entrepreneurs
Why YouTube?
Branded Channels
Subscribe
Share this video
Ratings
http://www.spotonpr.com/menatwittersurvey/1919/04/2011Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/2019/04/2011Social Media for Entrepreneurs
95% Welcomed
brand
engagement
87%Affected their
perception of a
brand/Company
88%recommend a
brand based on
their experience
on Twitter
82%Admit preference
for brands that they
knew via Twitter
http://www.spotonpr.com/menatwittersurvey/2119/04/2011Social Media for Entrepreneurs
65%were interested in
receiving special
offers & coupons
from brands on
50%had purchased a
product or service
as a result of Twitter
50%Surveyed, received
customer service
via Twitter
http://www.spotonpr.com/menatwittersurvey/2219/04/2011Social Media for Entrepreneurs
Why Twitter !?
Real-Time
Engagement
Constant news
Updates
Interaction
Engagement
Timeliness
Feedback
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Social Media for Entrepreneurs
Relationships MatterLinkedIn
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Social Media for Entrepreneurs
Learn
Share
Create a Professional Networks
Hire - Recruit
Build Relations
Connect & Re-connect
Contact - Inquire
Why Linkedin!?
Find LEADS
The Mobile Era
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1.Productivity (email, calendar,...)
2.Services / Utilities(information, updates,
notification)
3.Entertainment (games, fun, Social media)
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Mobile apps? What’s next?
Web 2.0
Entrepreneurs!
Title Text
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Social Media For Entrepreneurs
Website
Your
Brand
Your brand “living Online!”
MarketingOnline
Video
Social
Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
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Social Media For Entrepreneurs
Youtube
Social
Media
Your Social Media “Identity”
FacebookLinkedin
Social
Media
Monitoring Social
Media
tools
Web 3.0
Smartup!
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Blog
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Newsletter
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Email signature
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Flickr
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YouTube
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SlideShare
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Web Analytics
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Social Media Monitoring
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What can social media
do for your business?
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How to Plan and Execute an effective
“Integrated Social Media” strategy
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Social Media for Entrepreneurs
Doing business over social media is a Paradigm Shift
Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
“Look for broken arms”Andy Duncan
Got a lead? Then KISS……KEEP IT SUPER SIMPLE
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What’s
My Goal?
Online
Presence ?
Image?
Credibility?
Engagement?
Interaction?
Feedback
Start by Questions!
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!
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Implement …… Find & Retain Your Customer
Direct Them to all your Social
Media accounts
Encourage Them to be your
Fans/Friends/Followers
To share your content.
Retweet you!
BuildA base of interactive
customers! A
Network community
PromoteYour brand/Activities/
Events/News
sales
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Interact Egypt
http://Egypt.interact.it
Twitter: Cyberzizo
Linkedin: Fady Ramzy
Facebook: Fady Ramzy Aziz
Grazie!
شكرا
19/04/2011