Specialty Imaging TextThe sensible way to affordably secure your documents.

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More Security Xerox® MicroText Mark, Xerox®

Correlation Mark, Xerox® GlossMark®, Xerox® Infrared Text and Xerox®

FluorescentMark add levels of security to both your static and Variable Information (VI) jobs by making it difficult to counterfeit them. Also, using multiple effects – including visible ones – on an application makes reproducing it more costly than purchasing the original.

More Visual InterestSpecialty Imaging Text can also be used to add visual interest and sophistication to your jobs. Use it to add reflective text to enhance photos, illustrations and coloured backgrounds.

More AffordabilityCompared to other anti-counterfeiting products on the market, Specialty Imaging Text gives you all the options you need, at a price you can afford. And because it works with a variety of Xerox® Print Servers, you may already have all the technology you need to get started.

Documents don’t defend themselves. Protect them withSpecialty Imaging Text.

Counterfeit documents are serious business. And they’re affecting legitimate companies across the globe. Adding Specialty Imaging Text to your event tickets, ID badges, transcripts, coupons or other valuable documents can reduce this fraud and be accomplished with workflow tools you may already have inside your business.

To see for yourself what Specialty Imaging Text can add to your documents, view the sample applications in this brochure.

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Add another layer of security using Xerox® specialty imaging. Xerox® GlossMark® Text gives a glossy appearance to text areas using your current Xerox® press. Special equipment is required.

Jazz up your event tickets.

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Xerox® MicroText Mark

Use this to create characters that are only one-one hundredth of an inch high. They look to be small dots when viewed by the naked eye. Using a loupe or magnifying glass reveals the content printed. In this example, the ticket price and seat location are embedded as micro text.

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Xerox® Correlation Mark

This two-layer Correlation Mark appears as a tinted box. By placing a “key” transparency on the box and moving it from side to side, the first layer of content is decoded. Turn the transparency over and the second layer of information is revealed. In this example, we see the person’s last name and, after turning the transparency, a first name.

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Xerox® GlossMark® Text

When viewed straight on, GlossMark Text is not visible. But as the printed page is tilted and viewed at different angles in the light, the glossy content is revealed.

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Xerox® FluorescentMark Text

This mark appears as a speckled, coloured box. The content is virtually impossible to decipher under normal light. But when a UV or black light is scanned over the box, the content becomes visible, such as the ticket price and seat location in this example.

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Xerox® Infrared Text

To the naked eye, two-layerInfrared Text looks like a textbox with a dotted background.In this example, the top, visiblelayer asks, “What is your name?”When viewed with an infraredcamera, the second layerappears – in this case, revealingthe person’s name.

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Vulnerable documents are a thing of the past.

Now that you’ve seen what it can do, imagine the possibilities with your documents. Use Specialty Imaging Text to protect ID cards and badges with hidden information, create parking passes that can’t be duplicated and covertly make every document one of a kind using variable technology. Specialty Imaging Text makes it all possible as part of the Xerox® FreeFlow® Digital Workflow Collection – a portfolio of solutions designed to help you connect with your customers, reduce costs and enable new applications never before possible.

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1. Select Your Desired Effect• Xerox® MicroText Mark Font• Xerox® Correlation Mark Font• Xerox® GlossMark ® Text Font• Xerox® FluorescentMark• Xerox® Infrared Text

2. Choose Your Design Tool• Xerox® FreeFlow Makeready®

(static text only)• Xerox® FreeFlow® VI

Design Express • FreeFlow VI Design Pro• Lytrod® Proform Designer®

SI Plug-In

3. Use a Xerox® Print ServerCheck your compatibility.

Use the chart to the right to determine which Specialty Imaging Text is right for your applications.

To learn if your colour or monochrome device supports a particular effect and to download fonts, contact your local Xerox representative or visit www.xerox.com/freeflow.

Everything You Need to Get Started

Achieving one of the five Specialty Imaging Text effects is easy. All you have to do is follow these simple steps:

MicroText Mark

Correlation Mark

GlossMark Text

Infrared Text

Fluorescent-Mark

Monochrome x x

Colour x x x x x

Design Tool Compatible

FreeFlow Print Server

x x x x x

Supported

Font Download x x x

Available

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Design Tools

FreeFlow VI Design Express

A simple tool for creating highly effective, attention-getting personalised materials quickly and efficiently.

FreeFlow VI Design Pro

An advanced authoring tool for your technical staff to design without limitations in an interactive development environment.

Composition Tools

FreeFlow VI Compose

No need to pre-compose files or break them into multiple smaller files. This industry-leading technology assembles documents on the fly, at ultra high speed – right at the printer.

FreeFlow VI eCompose

This powerful software is SaaS-ready. It enables a common workflow that extends your customised communications offerings beyond print to include electronic distribution for Web presentment, digital archiving and more.

Discover new revenue opportunities with print and e-solutions for variable documents.

Create personalised and variable documents that get results. Xerox® FreeFlow® VI Suite gives your document personalisation without the hassle. Whether for print or electronic distribution, produce sophisticated variable files at high speeds and in real time. You’ll spend less time designing, managing, composing and printing and more time growing your business.

©2013 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design®, FreeFlow®, FreeFlow Makeready® and GlossMark® are trademarks of Xerox Corporation in the United States and/or other countries. 09/13 BR7730

Enhance your productivity and profitability.

Choose a workflow. Specialty Imaging Text is exclusively enabled through the Xerox® FreeFlow® Print Server and its predecessor, the FreeFlow Server. This gives you the option to choose from two workflow pathways – one for static applications, the other for variable ones.

Xerox® FreeFlow Makeready® – In addition to enabling Specialty Imaging Text, this document-preparation solution streamlines labour-intensive make-ready operations and integrates with Adobe® Photoshop® CS to maximise overall print quality and efficiencies in prepress.

FreeFlow Variable Information Suite – This collection of tools, including FreeFlow VI Design Express, enables you to quickly and easily design, manage and compose variable applications. They support all common input data types as well as extensive output options, so you can achieve unparalleled workflow efficiency and composition flexibility.

Explore the possibilities of Specialty Imaging Text in your workflow. To learn more about what you need to implement this technology, contact your local Xerox representative or visit www.xerox.com/freeflow.

Specialty Imaging Text works with the full line of Xerox® digital presses—monochrome, highlight colour and full colour—so you can increase security and add visual interest to virtually any application.