spendtrend holiday snapshot - first data · 2020. 8. 18. · black friday sales volume index vs. a...
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SpendTrend® Holiday SnapshotBlack Friday 2019
Brick-and-Mortar Spending
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Industry Insights
Wallet Breakdown
Travel Air/Car/Rail/Ship
5.4%
$174
Sporting Goods*
453$101
Clothing & Shoes*
398$81
Furniture & Home Furnishings*
250$180
General Merchandise*
243$55
Specialty Retailers*
235$73
Leisure
150$65
Building Materials & DIY*
117$74
AftermarketAuto Parts
109$161
Restaurants,Fast Food & Bars
87$19
Hotels
79$181
Grocery &Food Stores
78$37
Travel
74$185
Gasoline Stations
67$29
Services
62$91
262$78
* Included in Total Retail
Index represents change in sales activity between Black Friday and a typical Friday
Share of Spend by Payment Type
Electronics &Appliances*
483$214
Industry Name
IndexAverage Transaction Amount
Total Retail*
36%38%in 2018
of shoppers traveled more than 10 miles on Black Friday 2019
Are We There Yet?
The percentage of shoppers willing to “Go The Distance” on Black Friday
0 – 5
5 – 1010 – 25
Ranges are miles from shopper’s homes
25+
The Big Picture
Average Ticket Amount
Why is
Black Friday so important to
some categories?
Sales on Black Friday 2019 vs. A Typical Friday
General Merchandise
2.5X HigherClothing
4X Higher
Sporting Goods
4.5X HigherElectronics
5X Higher
YoY Growth in Total Spending4.2%
Black Friday2019
Black Friday2018
Typical Friday
$60$59$46
49% 13% 13% 25%
Most Active Major Metros
Black Friday Sales Volume Index
vs.A Typical Friday
Average Ticket Amount
New York 154 $73
Los Angeles 149 $75
Chicago 147 $52
Philadelphia 145 $54
Las Vegas 144 $69
2019 Thanksgiving
2019 Black Friday
53% 39%
9%
13%
63%
24%
Overnight/Morning
Daytime EveningPeak velocitytime of day
Transactionsper minute
Fastest pacecategory
Shop Around the Clock
When does shopping surge?
Food
8 AM 9 AM
23,000 42,000
Grocery Restaurants
Thanksgiving Black FridayProportion of Retail Spend by Daypart
5 PM 10 AM
15,000 39,000
Retail Clothing Jewelry
4 PM 11 AM
1,800 4,000
Travel, Hotel &Leisure Leisure Salons
Mobile Wallet Usage
82% Sales Growth YoY
$47 Average Ticket Amount
What were consumers shopping for?
Credit Debit
57% 43%