sponsor slotcar racing?
DESCRIPTION
If you are looking for a fun, silly, grass roots marketing idea that won\'t cost you more than a few bucks, look no further than becoming a sponsor of my slotcar league!TRANSCRIPT
The Weirdest, Strangest, maybe Dumbest Grass Roots Marketing
Idea……but One of the Most Fun!
HO Scale Slot Car Racing
What is a Slot Car?
• A slot car (sometimes, slotcar) is a powered miniature auto or other vehicle which is guided by a groove or slot in the track on which it runs.A pin or blade extends from the bottom of the car into the slot. Though some slot cars are used to model highway traffic on scenic layouts, the great majority are used in the competitive hobby of slot car racing or slot racing.
Who Races Slot Cars?
• Everyone! All ages!• Usually starts with a kids race set• Hobby then dropped until adulthood when it is
started again by nostalgia for youth• Becomes a curiosity, leading to wanting to build
a track• Join a racing league or race at hobby stores• Becomes a hobby like model trains, stamps, etc.
Local Leagues
• One of largest parts distributors in town• Last 6 years the national competition held at
Lucky Bob’s on Forest Home Avenue• ISF (International Sportscar Federation) summer
league for F1 & Sportscars• HO Indy (based on IRL) winter league• ARA (based on NASCAR) winter league• Others depending on scale and interests but the
three above are the longest continuing leagues that we know of
• All three leagues have “TV” on YouTube & other media
Car Examples
Track Examples
Who Races in OUR Leagues?
• 20-25 “regular drivers” average 16 race night• Most are men but 1-2 women• Age range 32-66• 80% have kids• All are homeowners• Minimum income guess 35K + all members• Loyal to league and racing sponsors
What is the Cost?
• Nothing! • …Well close enough…
• Generic trophies used for winners
• Generic plaques used for winners
• Prizes for winner• Prizes for top 3• Prizes for top 15• Prizes DO NOT have to
be racing related• No hats • Can be anything
collecting dust in some promo drawer
What Are We Looking For:
• Harley Davidson• George Webbs• Marcus Movies• Lia Sophia• WiJobs• Miller• Milwaukee Bushings • Village Popcorn• XtraLaps.com• Outpost Foods• more
Who are current or previous sponsors:
• Race named for you i.e. Lia Sophia Grand Prix
• Name on plaque/trophy if paid by sponsor
• Plaque/trophy can be a traveling trophy staying viable for many years
• Clothing will be worn• Can sponsor a car or team• Sponsorship on track walls
(varies by track)• Sponsorship on track buildings
(varies by track)• Ability to use group for target
marketing• Invite to race or spectate• Copies of any promo material
related to your event
What Do You Get for Your Donation?
• Satisfaction that you sponsor a racing series
• Business• Got stuff lying around don’t
know what to do with• You’ve got cars and want to
know what they are worth• Want to play like a kid again• Need a cheap night out• Like beer and good food• Heard me talking about it for
years and want to try it• Have nothing better to watch
on YouTube• It’s cool• You know your prizes will be
appreciated by all
Why Sponsor?
THANK YOU!