sponsorship program · 2016. 9. 7. · marketing & benefits sponsor logo on prominent signage...
TRANSCRIPT
Sponsorship Program
10-acre Activity & Training Center | Romulus, MI
PRO K-9 is an innovative dog training and behavior modification company devoted to maximizing the human-canine relationship through individualized, affordable, results-focused in-home and social training programs. Our mission is to keep dogs in their homes by educating owners and equipping them with the skills and continued support needed to create balanced companions.
Serving Southeast Michigan Since 2001
PRO K-9 In-Home Training Professionals has helped thousands of dogs and owners throughout Southeast Michigan achieve their training goals. We work with dogs of all breeds, temperaments and backgrounds, with a primary focus on social behavior issues.
○ In-Home Obedience & Behavior Modification
○ Socializing Groups
○ Rescue Dog Training
○ Service Dog Training
○ Train While You’re Away dog walking & overnight pet sitting
www.ProK9training.com
facebook.com/ProK9
Who We Are
Coming Soon:The Smart Place to Learn & Play
Activity Center with Private-Use Yards
Acres of fun for every dog! Dogs in homes without backyards, socially selective dogs, or responsible owners looking for better alternatives will all benefit from our one-of-a-kind facility designed as a safe haven to exercise.
On-Site Training
What every breed needs. Additional training opportunities include Activity Clinics for agility, dock diving, scent work and more. Plus obedience, behavior modification and socialization with classes, private sessions, and educational seminars.
www.ProK9acres.com
Our Activity Center is unlike anything else in Southeast Michigan, created to meet the direct
demands of local dog owners. It features a Training Room and four Activity Yards, specially
designed for maximum safety while owners enjoy exercising their dogs in a natural setting,
on their own schedule, with a Behavior Consultant always on site to help.
Like a gym membership for your dog!
Field Yard1-acre flat open field with regulation agility equipment
Pond Yard1/2-acre pond for wading, swimming or dock diving
Park Yard1-acre yard with terrain features and play structures
Trails Yard5-acres with winding trails through the woods and fields
Training Room1,200 sq. ft. indoor space with rubber floor & divider wall
Yards are individually fenced with 6’ cyclone fencing and double gates, plus toys, equipment, shade structures, wash-off station.
Location○ 15750 Merriman, Romulus, MI 48174
○ Near Detroit Metro Airport, easy access from I-94 & I-275
○ Within a 30-minute travel radius in Wayne Co, portions of Washtenaw, Oakland, Macomb and Monroe counties.
○ 10 acres on a dirt road, surrounded by a natural setting
We’re a community-focused
business—it just makes
sense to involve our
community from the start.
We invite businesses of all
types and sizes searching
for creative, interactive ways
to reach a loyal and active
customer base to strengthen
their roots in the Southeast
Michigan community by
partnering with us.
Unique Marketing Opportunity
We’re a community-focused business—so we’re involving our community
from the start. PRO K-9 invites businesses of all types and sizes searching
for creative, interactive ways to strengthen their roots in Southeast Michigan
to partner with us as sponsors.
As a local small business, we understand the importance of reputation and its effect on customer retention and quality leads. Our vast network of previous clients, referring businesses, and dog advocates throughout the community has allowed us to steadily grow without large resources.
Dog lovers are socially conscience and their passion drives their purchase decisions. Their loyalty steers their networking on social media and word-of-mouth referrals. You don't have to be a pet-related business to take advantage of this trend.
Our target market is simple, but vast: dog owners from all walks of life. Rural to urban, young to old, dog owners defy generalizations except for their love for their canine companions. We reach dedicated dog owners throughout Southeast Michigan.
Enrich our community while reaching a loyal and active customer base
U.S. Pet Industry
PRO K-9 recognizes
that dog ownership is
a lifestyle and we are
positioning ourselves
as the go-to place for
Southeast Michigan
dog owners’ training
and behavioral needs.
Local Market Estimates
Pet owners view themselves as
parentscrossing
demographic boundaries
4%
663kpet owning households
projected industry growth through
2018
400non-competing pet businesses
30shelters, plus
countless animal rescues
1mpets reside inSE Michigan
68%of U.S. households
Pet ownership at record high of
Half of new pet owners
acquire pets through word-of-mouth and
socialmedia
74%of pet owners
aren’t influenced by economy
92%of U.S. pet
operations are independently
owned with fewer than 4 employees
What Local Dog Lovers Are SayingRaised over $10k on Indiegogo | ‘Talked about’ on Facebook 15k times
- New option to exercise my dog- Safety & peace of mind- Expertise of staff- Natural setting
Direct Feedback From Our MarketSurvey Launched 4/5/2016 | www.surveymonkey.com/r/3H3JWD3
What is your first reaction to PRO K-9 Acres?88%
Very Positive
Is the Activity Center something you feel that you and your dog(s) need, or don't need?
60%Definitely Need
How likely are you and your dog(s) to become Activity Center Members when PRO K-9 Acres opens?
50%Very Likely
How often would you expect to rent the Activity Yards or Training Room to privately exercise your dog(s)?
15%Each Weekly,
Bi-Weekly & Monthly
How likely is it that you would recommend our services to a friend or colleague?
76%NPS Rate
Are the On-site Training Services something you feel that you and your dog(s) need, or don't need?
45%Definitely Need
- Activity Clinics- Socializing Groups- Advanced Obedience- Special Events
Top ranked services:
“Very worthwhile business venture that is needed, nothing else like it!”
“The idea of my dogs being able to run and swim outside without worry would be wonderful”
“I think this is an excellent idea, as an ABC certified dog trainer I'm very excited to see this facility thrive!”
“I'm excited for the pond and dock to open because there are no facilities open close to the area to train for dock diving”
Top ranked attributes:
At The FacilityEst. 5000 visitors annually
Sponsor signage in Training Room, on Activity Yard fencing
Video spots or rotating logo on Training Room screen
Logo on staff uniforms
Booth space and presentation opportunities at our Grand Opening and other events
First year ‘Top Dog’ sponsors: naming rights to an Activity Yard or the Training Room, plus name plaque on a bench
Promotional OutletsCurrent Reach & Growing
Marketing Channels
960+ PRO K-9 Facebook likes
30k+ Facebook friends of staff & Sponsored Rescue page likes
1000+ eNewsletter list
1500+ www.prok9training.com sessions per month, plus visitors to Sponsored Rescues’ sites
1500+ direct mailing list
100 referring businesses with our brochures targeted
1600+ current in-home client list
Listings in YP, BTL. Dozens of online directories and review sites
Press releases, booths at local dog events, print ads in local publications
Lifetime BenefitsAvailable exclusively to first yearTop Dog Sponsors:
○ Name the Training Room, Field Yard, Pond Yard, Park Yard or Trails Yard after your dog! "Rocky's Pond"
○ Your name on a commemorative plaque on bench in coordinating yard or on porch
○ Lifetime Activity Center membership for one household
Marketing & Benefits○ Sponsor logo on prominent signage in Activity Yard/Training Room
○ Prominent logo placement on printed promotional collateral for PRO K-9 Acres (brochures, flyers, banners, etc)
○ Rotating 30-second video ad on Training Room screen—(provided by sponsor, approval needed)
○ Prominent ad spot and link on PRO K-9’s website
○ (12) recognition posts on PRO K-9’s Facebook page
○ Logo on PRO K-9 Acres staff shirts (1-color)
○ Table or booth space at seasonal events (sponsor provides)
○ (10) 1-year Activity Center Memberships with 25 rental hours ea. (passes to hand out, up to 3 dogs per household, $6,000 value)
○ (10) Group Classes for 1 dog (passes to hand out, $1,800 value)
Grand Opening Event○ Presenting Sponsor of
Grand Opening Event
○ 10x20 booth space event (sponsor provides)
○ Opportunity to speak to attendees and display any products, services or company marketing materials at event
○ Company logo in print and electronic collateral for event
○ Company mentioned in event PR
○ Prominent recognition on signage at the event, during Open House week
Top Dog Sponsor$10,000 | 5 Available | 1½ Year Benefit | Exclusive Position in Category
‘Paw’tner Supporting Sponsor$5,000 | 6 Available | 1½ Years Benefit | Exclusive Position in Category
Marketing & Benefits○ Sponsor logo on signage in Training Room
○ Recognition on printed promotional collateral for PRO K-9 Acres (brochures, flyers, banners, etc)
○ Rotating stationary ad on Training Room screen (approval needed, we can produce at request)
○ Ad spot and link on PRO K-9’s website
○ Bi-monthly recognition posts on PRO K-9’s Facebook page
○ Table or booth space at seasonal festivals (sponsor provides)
○ (5) 1-year Activity Center Memberships with 25 rental hours ea.(passes to hand out, up to 3 dogs per household, $3,000 value)
○ (5) Group Classes for 1 dog (passes to hand out, $900 value)
Grand Opening Event○ 10x10 booth space at Grand Opening Event (sponsor provides)
○ Opportunity to display any products, services or company marketing materials at event
○ Recognition in all print and electronic collateral for event
○ Recognition on signage at the event, during Open House week
Marketing & Benefits○ Sponsor logo on shared signage in Training Room
○ Sponsor logo and link on PRO K-9’s website
○ Rotating logo on Training Room screen
Grand Opening Event○ 10x10 booth space at Grand Opening Event with opportunity to
display any products, services or company marketing materials (sponsor provides)
○ Recognition on signage at the event, during Open House week
○ Sponsor logo and link in Grand Opening eNewletters
Level 1 | $2,500○ (5) recognition posts on PRO K-9’s Facebook page
○ (3) 1-year Activity Center Memberships with 30 rental hours ea. (passes to hand out, up to 3 dogs per household, $2,100 value)
Level 2 | $1,000○ (2) recognition posts on PRO K-9’s Facebook page
○ (2) 1-year Activity Center Memberships with 15 rental hours ea. (passes to hand out, up to 3 dogs per household, $800 value)
Level 3 | $500○ (1) recognition post on PRO K-9’s Facebook page
○ (1) 1-year Activity Center Membership with 15 rental hours (passes to hand out, up to 3 dogs per household, $400 value)
Friends of Fido Sponsor3 Levels Available | 1½ Year Benefits
K-9 Contributor SponsorIn-Kind Contributions or Partial Trade | Negotiable Terms
Minimum Marketing & Benefits○ Sponsor logo on signage in appropriate area
○ Sponsor logo and link on PRO K-9’s website
○ Recognition post on PRO K-9’s Facebook page
○ Rotating logo on Training Room screen
○ (1) 1-year Activity Center Membership with 15 rental hours (passes to hand out, up to 3 dogs per household, $400 value)
Grand Opening Event○ 10x10 booth space at Grand Opening Event with opportunity to
display any products, services or company marketing materials
○ Recognition on signage at the event, during Open House week
○ Sponsor logo and link in Grand Opening eNewletters
Services & Goods Needed○ Landscaping — berms, tree replacement, gravel, seeding
○ Fencing — 6’ black vinyl coated, 4 yards & front gate
○ Construction Needs — painting, finishes, electrical, plumbing, mechanical, concrete, building of dock & play structures
○ Yard Furnishings — gazebos, outdoor storage, yard benches
○ Grounds Maintenance — lawn cutting, snow removal, pond
○ Pet Supplies — appropriate toys, training equipment, kennels
○ Screen Printing — uniform shirts, dog bandanas
○ Grand Opening Event — DJ/audio visual, Photobooth, Photographer, Catering, event supplies and rentals, etc
Don’t miss your chance
to be a part of this one-of-a-kind
resource for our canine community.
Contact UsJen Guthrie | Owner, Marketing [email protected]
Michelle Spranger | Fundraising [email protected]
Sales contact | Coming Soon
www.ProK9acres.com
facebook.com/ProK9
Future OpportunitiesOpportunities for sponsorship will continue! We plan to provide annual sponsorships with similar benefits, estimated to begin in 2018.