The GLOBAL ACADEMY OF AUTOMOTIVE SCIENCES

& The AMERICAN ACADEMY OF AUTOMOTIVE SCIENCES™

presents

The Annual Urban Auto Style Awards 2012A World of Urban & Luxury Consumers Awaits ...

A global broadcast and online/digital awards show highlighting the “BEST of the BEST” in the automotive industry for urban and emerging consumers. Chosen by the consumers

and a celebrity/trendsetter awards membership panel.

The HOTTEST DIRECT ACCESS TO URBAN AND EMERGING AUDIENCESThe Urban Awards targets the Urban and Emerging Consumer and embraces Global Diversity and Inclusion. It is for

Mainstream, People of Color, and People of Difference, and focuses on lifestyle, entertainment and luxury.

VIEWERSHIP and AUDIENCE

Multi-Media Vehicles for Broadcast & Online Distribution

Actual Awards Broadcast: Viewership estimation 30 Million Comcast

Behind the Scenes at the Annual Urban Automotive Awards. 7 Million Viewers

ONLINE over 69 Million viewers.A-LIST EXECUTIVE PRODUCER MARK BURNETT PRODUCTIONS

Co-Executive Producers:

Marilyn Crawford, Chairman, Urban Auto Awards, AAAS/GAAS

David Eilenberg, EVP,

Jerome Williams, President, Urban Auto, AAAS/GAAS

NBA Legends, NBA Global Ambassador, NBA Player

URBAN AUTO EXECUTIVE COUNCIL Invited of Urban Auto Celebrity Executive Council and Voters:

Damon Lester, President, NAMAD, National Association of Minority

Automobile Dealers

Phillip Brady, President, NADA, National Automobile Dealers Association

Kirsan Ilymzhinov, World Chess Federation

Commodore Al Collins, US NAVY(special presentation of 2 cars to US Veterans

returning home from war; male and female)

Jason Binn, Publisher, Greenspun Media/Niche Media

Len Burnett, Founder and Publisher, Uptown Media Group, Uptown

Professional, Vibe

Seaquette Williams, Celebrity Mothers Group

Eyhab Jumean, UAE Advance Adrienne Lopez, Scarsdale Productions

Valeisha Burtterfield, President and Founder, WEEN, Deputy US Trade Rep.

Russell Simmons, President, Rush Communications

Michael Strahan, Superbowl Winner, NFL Nicole Murphy, President, Friendship, Love,

Peace Jewelry

Jerry Seinfeld

Jay Leno

Simone I. Smith, President Simone I. Smith Jewelry

Johnnie Walker, President NABfeme

Curtis Martin, NFL Legends

Charles Oakley, NBA Legends

Lebron James, NBA Player

Chuck Ferrar, President, American Beverage Licensee

Michael Weiner, Exec. Director, Major Baseball League

Current TBD President, Global Hockey League

Current TBD President, Global Soccer Association

Rob Eastman, Tyler Perry Productions

Candace Bond McKeever, Infusion

Towalene Austin, Magic Johnson Enterprises

David Greenberg, Endemol

Maxinder Soni, Soni Consultants

Todd Corley, Abercrombie and Fitch

Michael Collins, American Airlines

Lashana Jackson, AON

Marie Clerk, Ibiza Group

Tim Crawford, Crawford and Associates

ENTERTAINMENTInvited Entertainment :

The Tenors/Latin Group

Shakira

Stevie Wonder

Cee-Lo

Dean Crawford, western singer

Adam Levine

Javier Colon, Hottest Personality & Winner of The VOICE.

Event ScheduleJanuary , is the RealTimesMedia Event, hosted by Hiram Jackson,

creator of Driven.

North American International Auto Show January 9 – 12, 2012 Detroit, Michigan

Gift Bags and copies of URBAN AUTO STYLE magazine distributed. Check out urbanautostyle.com.

Announcement Reception to Announce 2012 Annual Awards show, Los Angeles Auto Show official site,

November 16-27, Date TBD for Press Announcement

Urban Auto Style Awards-AAS Wed February 22 2012 Beverly Hills Hilton

Urban Auto Style AwardsACTUAL MAIN EVENT FILMING for BROADCAST

Wednesday, February 22, PURPOSELY scheduled the week of the 84th Academy Awards when everyone comes into Los Angeles, February 22, 2012 at 5:00 pm.

Beverly Hills Hotel Ballroom .

Note all my other huge events were held at the Beverly Wilshire, which is an option. Last event I had over 116 global media and over 800 guests reception style, not theatre style.

Venue: Urban Auto Headquarters - SLS Hotel and Satellite Office at the Palen Center for Media.

Other Events; During the year of 2012, the Plaza LV in Las Vegas will host 1 to 2 Urban Auto Style Celebrity Car Rallys. All accommodations for hotel and air arrangements are made, and they are reserving at our request when we are ready to schedule the dates for the reception/party with major amenities for our A-List participants.

Show FormatGlobal Urban Awards Presentation

Vignettes of Celebrities and Their Cars.

Facebook Interactive

Twitter in Twitter On Stage Interactive

Interactive and Integrated Online/Mobile Contest with Car Giveaway and Other Prizes; Create your own nail polish, Create your own cologne/perfume, Design your own suit, First Class VEGAS VACATION for group of 6 Accommodations, etc.

Digital and HD Streamed with Strategic Partner WAM We are Mobile

Distribution of 3D Program Booklet with Halographic Car of the Year.

OverviewThe Global Academy of Automobile Sciences has garnered worldwide respect in its initial stage. The Academy will determine the “URBAN and EMERGING Consumers Automotive Industry Brand of Choice” in select categories and classifications, and be-stow an award during an auspicious occasion. Ballets will be sent to large Affinity and Consumer Groups, influences, trendsetters, etc. who will cast their vote electronically.

The Academy will host an Annual Urban Awards Show during the International Auto Show in Detroit, Michigan in January 2012. This will be Broadcast and Streamed Online with an interactive and integrated component.

Years ago, the concept of Urban Automotive Street Style Magazine was created by Jerome Williams, former NBA Global Ambassador and former NBA Player. Enter, L. Marilyn Crawford’s formidable business acumen,they formed Urban Auto Holdings, llc, which is the creator of GAAS and AAAS. Under L. Marilyn Crawford’s proven leadership, the Academy is launched as an international powerhouse with affiliates around the world. There is a global network of urban and emerging influencers, trendsetters, and leaders actively engaged. The International Advisory Board is made up of respected leaders in the industry, and whom themselves appreciate the best that the automotive industry has to offer. Valuable confidential sources from around the world can also submit nominations to the Academy for review. That combined with the emerging markets voting opportunities determine the winner. The Criteria Board then refines the selection to those who qualify for the ultimate evaluation.

Evaluations are based primarily on; quality, style, service, consumer opinions, technology, and select other elements per category. The decisions of the Academy are based on the demonstration of commitment to excellence in the automotive industry within its category and classification.

GAAS and AAAS is a renowned worldwide organization for awarding excellence in the global automotive sector. Each year the Academy bestows its coveted International and American Automotive Award exclusively on corporations that have been vetted as the automotive industry product or accessory of choice in that category or classification.

The Academy headquarters is based in the “Entertainment Capital of the World”, Las Vegas, Nevada, where the melting pot of the world’s rich and famous vacation, play, and work. It is the adult playground of the world and therefore, the Academy has additional direct access to key entities. The Academy will cover multiple countries and continents and will eventually have satellite offices in; Tokyo and London, Australia and Dubai, with seasonal offices in Cannes, Palm Beach, Hamptons, Switzerland, and South America.

This Award is the most prestigious emblem of achievement and true quality in the automotive industry worldwide. Every recipient is deemed to be the pinnacle quality and global recognition. The recipients are the benchmark of the Academy’s success. Every year the recipients strive to exceed the level of standards, set by the Academy, excellence in the Automotive industry. With some areas there will also be a vote by consumers matched with the Academy’s recommendation.

The level is defined by approved criteria and awards given, range from 3 to 5 stars, pending category.

Global Consumer Star Automotive Award – 5 Stars

Global Platinum Star Automotive Award – 4 Stars

Global Gold Star Automotive Awards – 3 Stars

The Ultimate Consumer Car Winner will receive the ROYAL BLUE Jacket, the color of royalty, and later, receive one tailor made for his size.

All Award winners will receive a Specially Designed Globe Award and a Certificate of Excellence.

VIP and Membership Gift Bags;Lapel Pins and/or Cufflinks

Hoodies

Tee-shirts

SPONSORSHIP LEVELS

Global Urban Awards

Title Sponsor $2 Million Negotiable

*Total use of image and likeness of GAAS and AAAS logos.

*Top Billing as presenter of the Awards

*Company Logo on Program Cover, which will be a Coffee Table Book with Cars and Stars Articles.

*Company Ad in Full Color in the Program Coffee Table Book.

*100 Reserved VIP Seats with nametags plus 50 others.

*Company name and logo prominently displayed on the Website

*Opportunity to bring on stage Welcome to the Audience

*Lead Logo on international and interactive Mobile TXTing Contest. Over 100 Million guaranteed outreach.

*Exhibit Priority Space and Plasma Commercial Loop

*Logo Visible on Jumbotron (30/60m), pending str.license.

*SEO SEARCH ENGINE OPTIMIZATION PARTICIPATION

YOUR Company as Part of the Media Blitz Package Attached. Guaranteed 69,000,000 outreach (cost $750K)

*Outreach to TV, Airlines, Internet, Newspapers, Radio.

Note this includes placement on GOOGLE FRONT PAGE.

*Placement on 2 NASCAR weekend Fanvision. Visible to Millions of NASCAR fans will be your company logo with Urban Auto Stars/Cars.

*Logo displayed on all marketing materials

*Opportunity to Offer Vehicle for the Winning TXTing 1st Prize

DOCUMENTARY Title Presenter - A documentary will be made and presented to the Academy Awards for nomination. Focused on women in the automobile industry; their

plight, success, unique jobs, etc….

Presenting Sponsor $1Million Negotiable (2 SLOTS)

*Limited use of image and likeness of GAAS and AAS logos.

*Recognition - presenting Sponsor of the Urban Awards

*Company Logo on Program Back. Co. in the program book with full page Ad, which will be a Coffee Table Book with Cars and Stars Articles.

*40 Reserved VIP Seats, plus 30 others.

*Company name and logo displayed on the Website

*Opportunity to be on stage presenter to the Audience

*Logo on international and interactive Mobile TXTing Contest.

*Exhibit Priority Space, pending street license.

*Logo Visibility on Jumbotron, pending street license.

*Placement on 1 NASCAR Weekend Fanvision, Millions of NASCAR fans will be your company information with Urban Auto and stars/cars.

*Company as LEAD ROLE in the Media Blitz Package Attached. (Cost $750Kplus, Value in $Millions) Guaranteed outreach 39,000.000.

*Logo displayed on all marketing and press materials

*Opportunity to Offer Vehicle for the 2nd prize - Winning TXTing Prize.

Platinum Sponsor $500,000 (4 SLOTS)

*Select use of image and likeness of AAAS logos.

*Recognition - Platinum Sponsor of the Urban Awards

*Company Logo in the Program Book with Ad, which will be a Coffee Table Book with Cars and Stars Articles.

*20 Reserved VIP Seats, plus 20 others.

*Company name and logo displayed on the Website

*Recognition from the stage as a platinum sponsor

*Logo on 2nd Phase; international and interactive Mobile TXTing Contest.

*Logo Visibility on SONY Jumbotron

*Company as Part of the Select components of the Media Blitz Package Attached. (Cost $750K, Value in $Millions)

*Guaranteed outreach to 69,000,000.

*Logo displayed on all marketing and press materials

*Opportunity to Offer Vehicle for the 3nd prize - Winning TXTing Prize.

*Special Article Section presenter with Stars and their cars in the Urban Auto Coffee Table Book.

To learn more visit www.UrbanAutoStyle.com

CONTACT

LIL HENDERSONURBAN AUTO STYLEURBAN AUTO HOLDINGS18 GREENSIDE DRIVELAS VEGAS, NEVADA 89141702-606-2408702-586-9820URBANAUTOSTYLE.COM