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TH FR SA SU SEPTEMBER 10TH THROUGH SEPTEMBER 27TH, 2020

NEW TIMES FOR 2020: 12:00 PM TO 5:00 PM

Prices subject to change without notice. Many opportunities are limited in number and are available on a first-come, first-served basis.

SP O N S O RSH I P + A D V E R T I S I N G O PP O R T U N I T I E S

The Home Builders Assoc. of Metro Denver9033 East Easter Place, Suite 200

Centennial, CO 80112

ABOUT THE PARADE OF HOMES

A longstanding event hosted by the Home Builders Association of Metro Denver, the Denver Parade of Homes is a summer family tradition. The Parade annually showcases professionally designed model and custom homes, from luxury show homes to attainably priced homes, from innovative to elegant, all located in neighborhoods along the Front Range. Attendees recognize the Parade of Homes not only as an entertainment event, but as “the source” of inspiration for the latest in home building and design trends.

The Parade of Homes is produced by:

MERITAGE HOMES | MEADOWLARK | NORTHGATE MODEL

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E V E N T H I G H L I G H T S + D E M O G R A P H I C S

In 2019, the Parade of Homes’ professionally managed public relations, social media, and advertising program received:

• Nearly 8.2 million audience impressionsThe Parade of Homes website reached a consumer and industry audience totaling:

• 65,362 sessions • 35,219 unique website visitors• 180,170 pageviews

Across its multiple social platforms, the Parade achieved:

• 77,000 social impressions on Facebook, Twitter and Instagram

Media and influencer outreach generated 123 placements that included:

• 17 broadcast segments• 48 pieces of print coverage• 44 pieces of online coverage• More than 3,000 social media shares of coverage

With its advertising campaign, the Parade achieved:

• 1.85 million audience impressions with digital advertising• 2.5 million audience impressions with print advertising

Sponsorships allow you to brand and extend your marketing

message to the Parade of Homes audience through multiple

touch-points including: online, onsite, print and through special

promotional opportunities.

THE PARADE OF HOMES DELIVERS:• Strong ROI with an extremely low cost per lead

• An opportunity to associate your brand with the

strength and respect of the Parade of Homes event

• Ability to leverage third-party endorsed media coverage

• A strong call-to-action driving qualified traffic to

participating homes

• Exposure of participants’ product to a large segment

of the buying market

• Recognition to industry leaders and HBA Members

The Parade of Homes delivers prospective audiences from a variety of desirable market segments:

FIRST-TIMEBUYER• 35% of all

homebuyers• Married without

children/just starting family

• Median income is $72,000 in 2019

MOVE-UP BUYER• College educated• Looking for homes

with more space to accommodate growing family

• Pay an average of 18% more than first-time buyers

DREAM HOME BUYER• Majority are self

made• Average income

$331,600• Looking for

fulfillment in every aspect of their lives

INDUSTRY LEADERS• Audience of HBA Members

• Home builders• Remodelers• Architects• Interior Designers• Building Industry Goods & Services Providers

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UNIQUE OPPORTUNITY

The Parade of Homes offers a comprehensive sponsorship program designed to provide our partners with tangible rights and benefits that can be leveraged, along with the intangible value of association with this home showcase tradition, to meet their marketing, sale and communications objectives.

PRESENTING SPONSOR: $30,000This single, exclusive, top-level sponsor will receive universal marquee billing with Presenting Sponsor recognition (e.g. “The 2020 Denver Parade of Homes presented by Presenting Sponsor”) in all event promotional advertising and collateral materials, premiere presence on website and social media channels, category exclusivity, on-site branding and recognition, and customized on-site activation opportunities. Presenting Sponsor will also receive recognition on the HBADenver.com website as one of the HBA’s top sponsors.

PEOPLE’S CHOICE AWARD SPONSOR: $15,000This second-tier sponsor (limited to one) will receive People’s Choice Award recognition in included logo on award winners’ trophies presented to builders, printed Parade of Homes collateral materials, dominant presence on website and social media channels, category exclusivity, on-site branding and recognition.

ASSOCIATE SPONSORS: $12,500These second-tier sponsors (limited to three) will receive Associate recognition in collateral materials, dominant presence on website and social media channels, category exclusivity, on-site branding and recognition.

SUPPORTING SPONSORS: $8,500These third-tier sponsors (limited to four) will receive Supporting recognition in collateral materials and online channels, category exclusivity, on-site branding and recognition.

CONTRIBUTING SPONSORS: $5,000These fourth-tier sponsors (limited to five) will receive Contributing recognition in select event promotional materials, limited on-site branding and recognition.

PROMOTIONAL BLOG POST / ONLINE STORY: $2,000Advertiser submitted copy and images for ParadeOfHomesDenver.com blog, social media boosted post and E-Newsletter.

DIGITAL BANNER ADS: $600Three banner sizes, rotating on ParadeOfHomesDenver.com for one year.

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PROMOTIONAL BLOG POST/

ONLINE STORY

$2,000

Buyers + Industry

EXCLUSIVITY

EXPOSURE

PROMOTIONALMATERIALS

HBA MEMBEROUTREACH

PRESENTINGSPONSOR

TOP TIER(Limit 1)$30,000

Buyers + Industry

SUPPORTINGSPONSOR

4TH TIER(Limit 4)$8,500

Buyers

Logo

Logo with link

1st position

3 sizes of banner ads

1st position

1st position

One email

Logo

Logo with link

3rd position

3 sizes of banner ads

3rd position

3rd position

SPONSOR LEVEL

COMPARISONTARGET MARKET

ASSOCIATESPONSOR

3RD TIER(Limit 3)$12,500

Buyers

Name

Logo with link

5th position

3 sizes ofbanner ads

Up to 2 posts

5th position

5th position

CONTRIBUTINGSPONSOR

5TH TIER

$5,000

Buyers

PC AWARDSPONSOR

2ND TIER(Limit 1)$15,000

Buyers + Industry

* Sponsor provided material

SPONSORSHIP OPPORTUNITIES

Marquee Billing

Category Exclusivity

Right to exclusive period of negotiation to renew sponsorship

Full ParadeEvent Exposure

Opportunity to Partner withParticipating Builders

Front Panel of Parade of Homes’Yard Signs

Back of Parade of Homes’Yard Signs

Inclusion onParadeofHomesDenver.com

landing page

Inclusion on Sponsorlanding page*

Banner ads* on ParadeofHomesDenver.com

Press release announcingsponsorship

Social media tagging

Social Media Postings

Custom boosted social mediapartnership

Promotional blog post

Mentioned in sponsorshipblog post

Mentioned in sponsorshipblog post on HBA website

Marketing* fromHBA to HBA database

Logo

Logo with link

2nd position

3 sizes of banner ads

2nd position

2nd position

One email

DIGITAL BANNER ADS

$600

Buyers + Industry

Logo

Logo with link

4th position

3 sizes ofbanner ads

Up to 3 posts

4th position

4th position

3 sizes ofbanner ads

• PRESENTING SPONSOR: MARQUEE LOGO INCLUSION

• PEOPLE’S CHOICE AWARD SPONSOR: LOGO TO BE INCLUDED ON AWARDS TROPHIES PRESENTED TO BUILDERS

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ADVERTISING OPPORTUNITIES

PROMOTIONALBLOG POST

DIGITALBANNERS ADS

$2,000

$600 for a year

Advertiser submitted copy for blog, social media boosted post and

E-Newsletter

3 banner sizes

EXAMPLES OF PREVIOUS PROMOTIONAL BLOGS POSTS

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D I G I T A L B A N N E R S P E C I F I C A T I O N S

ALL PARADE BUILDERS RECEIVE PARADE OF HOMES WEBSITE BANNERS, IPAD BANNERS, AND MOBILE BANNERS

Provide artwork (.jpg or .gif) for each of the following sizes:• 160 x 600 (max size 40kb) Website Banner• 728 x 90 (max size 40kb) Website Banner• 300 x 50 (max size 7kb) Mobile Website Banner

Email URL link and banner artwork to Connie Dahl at cdahl@hbadenver.com.

Banners will begin rotating within one week of receipt of URL and banner artwork.

160x600 WEBSITE BANNER300X50 MOBILE BANNER

728x90 WEBSITE BANNER

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S P O N S O R S H I P A G R E E M E N T

For more information and creative specs, please contact: Connie Dahl at 303-551-6720 or CDahl@HBADenver.com

SPONSORSHIP AGREEMENT FOR 2020 PARADE OF HOMES

Sponsor: ______________________________________________________________________________________ Agency: ________________________________________________________________________________________

Address: ________________________________________________________________________________ Address: ______________________________________________________________________________________

_____________________________________________________________________________________________ ___________________________________________________________________________________________________

Phone: ___________________________________________________________________________________ Phone: ________________________________________________________________________________________________

Fax: _____________________________________________________________________________________________ Fax: ____________________________________________________________________________________________________

Contact: ___________________________________________________________________________ Contact: ______________________________________________________________________________________________

E-mail : _____________________________________________________________________________________________ E-mail : _______________________________________________________________________________________________________

Agreement made this____ ___________ day of ________________________________________ , 2020

BILLING:

SPONSORSHIP TITLE: NET COST

ADDRESS INVOICE IS TO BE MAILED TO: SAME AS ABOVE

SPECIAL INSTRUCTIONS

COMPANY

PRINT NAME

SIGNATURE

PRINT NAME

SIGNATURE

PRINT NAME

HOME BUILDER ASSOCIATION OF METRO DENVER

PARADE OF HOMES SPONSORSHIP LIAISONIF ADVERTISER IS REPRESENTED BY MEDIA BUYER

By: ______________________________________________________________________________________