ARTS

CULTURE

KNOWLEDGE

ENTERTAINMENT

ACCESS

Listen Party is the digital solution for 2016 and beyond. Combined with the power of star branding to drive online impressions and afterlife content, our platform and programming can help deliver a brand native experience, targeted to the audiences that that are open to brands, but only participate in their own environment on their own time.

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In 2016 top brand CMO’s agree that marketers will embrace video content, Facebook becomes an afterthought, hyper-personalization arrived, mobile revolution accelerates, digital transformation is a c-suite hot topic and marketing platforms will need to consolidate.

60 MINUTES

SignatureCool TV

Interview Series

STAR DRIVEN

Real Talk Approach

With Network Access

LIVE AUDIENCE

InteractionReal Time

Participation

AFTER-LIFE

EndlessContent

Exploitation

LISTENING PARTY 20

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Today fans are craving real, authentic, hyper-personal, one-of-a-kind experiences that can be relished, shared and archived as moments of truth of being there and apart of the experience. This kind of micro content are what many major and small brands wrestle with daily. Microcontent existence, consumption and distribution is happening fast and very differently from how brands traditionally approached approached content.

Flexible by design:The Listening Party integrates promotions, plug and play such as sweepstakes and contests that take place live during each broadcast, where audience members on and offline can vote and react in real-time, responding to content they are watching.

Key Takeaways:● Live video broadcast and streaming platform● Full brand integration with programming and star

celebrity collaborators● Live event and online audience participation● Plug and play promotion integration ● Product trial, sampling and program integration● Extremely low cost CPMs and sponsorship

opportunity based on value

LISTENING PARTY 20

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DOWN DIRTY AND REALINTIMATE UNADULTERATED ACCESS

FT CHRIS BROWNREAL TALK REAL STARS REAL LIFE

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ACCESS

FT JESSIE J90 MINUTES EVERY WEEKLIVE FROM NYC

REAL INTERNET TV LIKE NEVER BEFOREinteractive

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ENTERTAINMENT

POP CULTURE STREAM OF CONSCIOUScontent

FT KYLIE JENNERLIVE QUESTION AND ANSWER

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CULTURE

LIVE AUDIENCE 200 INFLUENCERS TASTEMAKERS FANS FRIENDSAN INTIMATE EVENING OF INTERACTIVE INTERVIEWS

7

2016

CELEBRITY STARSLISTENING PARTY CHRIS BROWN ERYKAH BADU KYLIE JENNER RITA ORA JESSIE J THE ROCK RIHANNA TREY SONGZ DJ KHALID CHANNING TATUM DJ FUNKMASTER FLEX AND MORE!

ANYTHING GOES • TOP CONTEMPORARY POP CULTURE STARSEXCLUSIVE NYC VENUES • UP CLOSE AND PERSONAL • BEHIND THE SCENES

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2016

RISING STARSLISTENING PARTY

FEATURES:LIVE INTERACTIVE TV SHOW

CONNECTING STARS FANS AND BRANDS REAL CONVERSATIONS BROADCAST

STREAMING IN REALTIMECUSTOM INTEGRATION

BENEFITS:LOW COST ($.02) CPM RATECELEBRITY / BRAND ASSOCIATIONACCESS TO RELEVANT CONVERSATIONSACTIVE CROSS CHANNEL ENGAGEMENTNATIVE / ORGANIC / AUTHENTIC

CULTUREKNOWLEDGE

ENTERTAINMENT ACCESS

THE PERFECT PLATFORM FOR THE MILLENNIAL STORMBrittany Furlan (8 Million Fans) is Vine's most popular female star. She's since landed a deal for a sketch comedy show being produced by Seth Green.

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2016

58 MILLION 18-34 MILLENNIALS DIFFERENT BRAND CRITERIA THAN PARENTS

VALUE/PRICE

62%FRIEND RECO

55%BRAND REPUTATION

47%QUALITY

35%SOCIAL EXPOSURE

29%PARENT RECO

25%SOCIAL PRESTIGE

24%

CRITERIA USED TO SELECT BRANDS FOR TRIAL

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55 MILLION 18-34 MILLENNIALS SHARE “STUFF” ONLINE

MUSIC

37%VIDEOS

29%GAMES

27%PURCHASES

27%WEBSITES

25%CONTENT

26%PRODUCTS

24%

PERCENTAGE OF “STUFF” SHARED IN 2014

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46 MILLION 18-34 MILLENNIALS CONSUME “FEEL GOOD” WEB CONTENT

MUSIC

37%VIDEOS

29%GAMES

27%PURCHASES

27%WEBSITES

25%CONTENT

26%PRODUCTS

24%

PERCENTAGE OF “STUFF” SHARED IN 2014

DIGITAL VIDEO

67%TRADITIONAL TV

41%YOUTUBE CELEB

66%TV MOVIE CELEB

47%TV MOVIE CELEB

36%YOUTUBE CELEB

26%

“CAN RELATE TO” 13-18 YEARS OLD (TRUST) 18-24 YEARS OLD (TRUST)

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SMARTPHONE

91%LAPTOP

85%TABLET

65%DESKTOP

60%SMART TV

35%FIT TRACKER

21%SMART WATCH

10%

21 MILLION 18-34 MILLENNIALS OWN FIVE (+5) DIGITAL DEVICES

PERCENTAGE OF OWNED DEVICES IN 2014

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BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND

BRAND INTEGRATION SPONSORSHIP OPPORTUNITIES

CHAT

LISTENING PARTY THE STAR PLATFORM FOR LIVE ENGAGING CONTENT

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KNOWLEDGECULTUREENTERTAINMENT

ACCESS ACCESS ACCESS

ENTERTAINMENT

ACCESS

SEGMENT 00:05:00 00:05:00 00:05:00 00:05:0000:05:00 00:05:00 00:05:00 00:05:0000:02:30 00:02:30

CHAT CHATSOCIAL SOCIAL

MOBILE

EVENT

OND

LIVE

LONG & SHORT FORM CONTENT● (2) 45:00 min live segment yields ● (9) 5:00 min archived Shortys● (20) 00:15 Sec. Shorty™

Opportunity for partners and sponsors to integrate with the content, topics, chat, conversation, social, talent and audience are unlimited with the open space around each segment type.

FRP TV BASE VIEWERSHIP● 800,000 page views per month● 120,000 sessions per month● 27,000 users per month● +50 pieces of content per episode digital

campaign● Maximum impressions across digital, social,

mobile, live and on-demand

7 DAYS 1 DAY 7 DAYS

IMPRESSIONS IMP/1000 COST CPM

BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND

CONTENT TOUCH POINTS

PRE-EVENT LIVE-EVENT POST-EVENT

CHAT

7,700

1,600,000,000

800,000,000

30,000,000

1,500,000

2,400,000,000

7.7

1,600,000

800,000

30,000

1,500

2,400,000

LISTENING PARTY THE PERFECT CPM FOR THE PERFECT INTEGRATION

15 DAY CAMPAIGN

*Star Talent Chris Brown

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PAY LOWER CPM RATES THAN YOUR STANDARD ACROSS PAID, EARNED, SHARED, OWNED MEDIA WITH HIGH QUALITY, STICKY <BITESIZE> CONTENT THAT ENGAGES MILLENNIALS ON AND OFFLINE

LISTENING PARTYSXSW CMJ WMC GRAMMYS VMASCOACHELLA JAZZ FEST BET AWARDS

live from

90 MINUTES EVERY WEEKLIVE FROM THE ROAD

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ARTS

CULTURE

KNOWLEDGE

ENTERTAINMENT

ACCESS