sponsorship form - cream tea party

7/25/2019 Sponsorship Form - Cream Tea Party

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The Bristol International Balloon Fiesta (BIBF) was first held in 1979 and has since become a

worldwide sensation with representatives from over 20 different countries. BIBF is a not-for-profit

event primarily run by volunteers and attracts c.100,000 individuals each year.

This year, on Sunday 14th August 2016 at 3pm, we will be combining this fantastic event with an

equally exciting affair we are attempting to break the world record for the largest cream tea party.The current record is held by Nationwide Building Society in their attempt to raise money for

Macmillan Cancer support and is just 691 people. This year we are hoping to attract 1,000 people

and to raise money for the Great Western Air Ambulance Charity (GWAAC).

GWAAC need 2.3m a year just to keep their service available 365 days a year. In April 2016

alone, they assisted 133 patients.

Great Western Air Ambulance Charity in alliance with the

Bristol International Balloon Fiesta

World Record Attempt Largest Cream Tea Party

Sponsorship Package


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Event Overview in Depth

HOW DOES IT WORK?

We aim to attract approximately 1,000 participants for the Cream Tea Party, with a

fundraising target of 2,500, raised purely from donations on the day.

All participants will be provided with all of the components of a cream tea. This includes:

A scone

A portion of cream

A portion of jam

A cup of tea (with milk and sugar available as required)

A plate, knife and napkin

Planned events are an essential part of the fundraising for GWAAC, which receives no

third party funding. We hope to provide not only a financial benefit to GWAAC but also an

additional benefit in relation to the publicity generated from this event.

All money raised goes directly to GWAAC

We place great emphasis on marketing this event using print publications, social media,

online materials, personal outreach and local partnerships to spread the work. As such,

our sponsor can connect with diverse sections of our local population and enjoy thebenefits of this publicity.

We anticipate that through marketing and PR activity for this event we will be able to

connect with over 1,000,000 individuals throughout Bristol and further afield through press

releases, social media promotion and broadcasting. A full breakdown of our planned

marketing activity can be viewed overleaf.

We are happy for our sponsor to provide all participants with a branded gift supplied by

the sponsor (e.g. a sticker or a badge). Any gifts should be agreed between BIBF,

GWAAC and the sponsor.


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Activity Detail BenefitPR Activity - Radio Heart FM will be promoting

the event in the run up to theBalloon Fiesta

Audience in the region of391,000 based on recentRAJAR figures for HeartSouth West.

PR activity - Press At least 4 x press releases tobe sent out in the run up tothe event. Advertising inBristol Life & various otherlocal publications (tbc)

Anticipated mediacoverage to connect toover 50,000 individuals

E-mail marketing Information will be sent out to

mailing lists for the BristolJunior Chamber of Commerceand Shipping (BJC) andGWAAC.

We will add thanks to our

sponsor along with adirect link to thesponsors website oneach of these emails.

Event article inGWAACs e- newsletter

An article will be published inGWAACs e-newsletter bothprior to the event and post theevent.

Emailed to over 500GWAAC supporters eachmonth. Direct link tosponsors website fromthe e-newsletter.

Website content Website listing onwww.bristoljuniorchamber.co.uk

andwww.bristolballoonfiesta.co.ukat least 3 weeks before theevent.

A direct link to thesponsors website will beadded to each of these.

Social media mentionsin lead up to event. Atleast one direct post tosponsors website.

At least 30 mentions of eventand sponsor in lead up toevent to encourage sign upsand support.

Both the Twitter andFacebook feeds areexpected to go viral withsupport from BIBF,GWAAC and the BJC.

Eventbrite Link A mention of the sponsor onthe Eventbrite Link

We will be encouragingup to 1,000 people tosign up to the Eventbriteevent.

Marketing

PR Activity


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Sponsorship Agreement

Proposed duration of agreement:

1 July 2016 31 August 2016

Cost of sponsorship:

850 plus VAT

What the sponsorship money goes towards:

Cutlery/crockery for the event plates, napkins, knives, spoons, etc (x 1,000)

Facebook advertising costs

Additional promotional costs

Deadline for sponsorship:

24 June 2016

Should you have any bespoke requirements regarding your sponsorship, please let us

know as we are happy to discuss these requirements with you.

Contact us now to discuss these eciting

opportunities:

Emma Custance Baker

Email:[email protected]

Tel: 07880 162863


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GWAAC provides life-saving emergency care to people who cannot be reached by road, or are in a

state so critical that they require the specialist skills of the team at the scene of the

accident. Though GWAAC is part of the regional 999 response service and works closely with NHS

hospitals; it is a charity entirely funded by local people.

From emergency cesareans to roadside amputations to treating cardiac arrests, its the skill and

dedication of the GWAAC team that means one patient in five a patient otherwise expected to die

survives.

Key facts:

1655 - missions were completed in 2015

4 - average number of incidents a day which need the GWAAC team

365 days a year where the GWAAC team are on standby

2.3m costs to keep the GWAAC helicopters flying

With your help can GWAAC continue to make a difference

What your support means

sponsorship form - cream tea party

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