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Sponsorship Prospectus2015
WE BUILD LEADERS
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Welcome
Fabian De Rozario
NAAAP National President/CEO 404.409.2471
Senior Consultant, Korn/Ferry InternationalPrincipal, GlobalConnect
Consulting & TrainingAtlanta GA
Farzana Nayani
NAAAP National Director of ERG Programs
Programs and Membership Director,
Asian Business AssociationLos Angeles CA
Mike Valdez
NAAAP National Chief BusinessDevelopment Officer
Vice President, Northern Trust
Chicago IL
Thank you for your interest in partnering with and sponsoring the National Association of Asian American Professionals (NAAAP). As a sponsor or partner, you will have access to NAAAP’s 3,000 registered members, 26 chapters across North America, and a reach of more than 20,000 Asian professionals. This prospectus highlights 2015 sponsorship opportunities including:
• 2015 National Leadership Academy, with ERG Symposium (March 6 & 7, 2015 in Cincinnati OH)• 2015 National Convention (Aug. 6-8, 2015), with ERG Summit and Recruitment Expo• Women in Leadership• National Student Scholarship Program• Successful Parents in NAAAP
Join us to provide leadership development programs and experiences among Asian American & Pacific Islander professionals and entrepreneurs.
We look forward to partnering with you!
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Your Return on Investment
Talent
• Recruit and Attract Asian educated Asian professionals to work for your company
• Post jobs viewable by Asian professionals across North America
• Develop Asian leaders within your organization
• Achieve your organization’s diversity goals
• Brand yourself as an employer-of-choice among Asian professionals
• Reinforce your reputation as a corporate diversity leader
• Connect your employees with others to learn Employee Resource Group best practices
Marketing• Increase brand awareness, engagement, and sales among Asian professionals
• Introduce your organization’s products and services to Asian professionals
• Develop business-to-business relationships with Asian-owned businesses
Community• Educate Asian professionals about your work in the community
• Donate volunteer hours or charitable gifts to causes that align with your priorities
NAAAP is a Pan-Asian, Pan-Professional leadership organization.
We are a 501(c)(3) not-for-profit organization that cultivates and empowers Asian & Pacific
Islander leaders through professional development, community service, and networking.
The value proposition we offer at NAAAP include:
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2015 National Leadership Academy & ERG Symposium
2015 NLA Mar 6th-8th, 2015 Cincinnati, OH
Diamond $8K
Platinum $5K
Gold $3K
Silver $1K
Co-
Bra
ndin
g &
Tal
ent
Dev
elop
men
t
Academy Passes (for both ERG & Leader Training) 10 5 3 1
Keynote Introduction or Company Spotlight1 2 1 0 0
Workshop Session2 1 1 0 0
Promotional Items3 2 1 1 1
Website Listing & Email Marketing Campaign
Hyperlinked logo, Premium
placementHyperlinked logo Hyperlinked logo Hyperlinked logo
Social Media Campaign4 Yes Yes Yes Yes
Meal Events Fri Welcome Reception Saturday Breakfast Saturday Lunch Saturday Dinner
Investment $3,000 $2,000 $3,000 $4,000
1 Speaking opportunities at meal events are limited to 3 minutes.
2 Due to the specific learning/training nature of the Academy, we invite sponsors to help present a workshop relevant to the Academy.
3 Top Tier items are on a first-come, first served basis. Additional promotional items can be purchased à la carte.
4 Joint Facebook, Twitter, and/or LinkedIn campaign about jobs, products, brand, or sessions before or during the NLA.
About the 2015 National Leadership Academy
The 2015 National Leadership Academy (NLA) is NAAAP’s mid-year leadership training program. This year’s NLA will be in Cincinnati, Ohio on March 6 to 8, 2015. March 6th will be a leadership training program for ERG/BRG leaders. March 7 & 8 will be training for NAAAP chapter leaders from Canada and the USA. The Academy anticipates approximately 60 attendees for the Friday ERG Symposium, 200 at the Friday night community reception, and approximately 100 NAAAP leaders will attend the leadership training program. The academy features networking events, keynote addresses, workshops, and working sessions facilitated by prominent Asian leaders from the business and non-profit sectors.
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2015 National Convention, Expo, & ERG SummitAbout the 2015 National Convention
The National Convention is NAAAP’s annual flagship event. The 2015 NAAAP National Convention, ERG Summit & Recruitment Expo is scheduled for Aug. 6-8, 2015 at the Hilton Anatole Hotel, Dallas, Texas. The theme is “Resilience - Power of the Asian Leader.” The convention will feature the ERG Summit on Thursday, Aug. 6th and the Recruitment Expo on Friday, Aug. 7th from 1:30 PM to 6:00 PM. The convention is attended by mostly professionals, entrepreneurs, and students of Asian & Pacific Islander origins representing a wide variety of industries and occupations will gather from across North America. The focus of the convention is building personal and professional leadership capabilities across a spectrum of roles within the workplace, business resource groups, business endeavors, and in civic roles.
2014 Anaheim NAAAP Convention Highlights• NAAAP’s first ERG Summit Pre-Convention event, with 140 attendees. • 390 registered convention attendees• 17 workshops and 51 workshop speakers/panelists• City Experience on Friday evening at Disney’s House of Blues• Saturday evening awards gala honoring outstanding NAAAP 100 Asian leaders • Keynote by The Honorable Gary F. Locke, Former U.S. Ambassador to China, U.S. Secretary of Commerce, and
Governor of the State of Washington• Keynote by Kathy Ko Chin, president and CEO of the Asian & Pacific Islander American Health Forum• Keynote by Bill Imada, Chairman/CEO of IW Group, Senior Advisor to NAAAP, and Member of the U.S.
President’s Advisory Commission on Asian Americans and Pacific Islanders
2013 Toronto NAAAP Convention Highlights• 325 registered convention attendees• 23 workshops and 40 workshop speakers/panelists• MillerCoors City Immersion on Friday evening• Saturday evening awards gala honoring outstanding NAAAP 100 Asian leaders
Recruitment Expo
The Recruitment Expo is free and open to the public during the convention. Students and professionals from diverse functions, industries, and seniority levels attend the fair. NAAAP partners with regional education institutions, companies, nonprofits, and professional associations to attract Recruitment Expo attendees. High level sponsors will receive more booth space and premium locations, ensuring good visibility with attendees of the career fair.
ERG Summit
NAAAP’s inaugural ERG Summit was held in September 2014 in conjunction with the National Convention in Anaheim. A total of 150 attended this Summit. We featured business leaders from McDonald’s, Northrop Grumman, Macy’s, CISCO, JC Penney, CIA, Clorox, and Bank of America. Topics covered included Executive Insights, Maximizing Impact of the ERG, Best Practices, and a strategic planning session. In August 2015, we are planning an even more robust program. Exclusive sponsorship of the ERG Summit is available (page 7).
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Tentative 2015 National Convention Schedule
Thursday (Aug. 6) Friday (Aug. 7) Saturday (Aug. 8)
8 am - NoonBreakfast Program Breakfast Program
Workshops & Seminars Workshops & Seminars
Noon - 5 pm
ERG Summit (Pre-Convention Event) Lunch Program Lunch Program
Recruitment Expo & Career Sessions
1:30 - 6:00 pm
Specialty Sessions & Meetings
After 5 pm Welcome Reception City Experience Dinner Gala & NAAAP 100 Awards
Sponsorship Details
2015 National Convention Aug. 6-8, Dallas TX Diamond Platinum Gold Silver Recruitment
Expo
Investment $50,000 $35,000 $20,000 $10,000 $5,000 nonprofits $3,000
Co-
Bra
ndin
g &
Tal
ent D
evel
opm
ent
Conference Pass 15 10 5 2 -
Program Book (color) & ALIST (digital) 2 pages 2 pages 1 page 1 page -
Keynote Introduction or Company Spotlight1 2 1 1 - -
Workshop Session2 2 1 1 1 -
Promotional Items3 2 Exclusive Top Tier Items
1 Exclusive Top Tier Items
1 General Tier Items
1 General Tier Items -
Website Listing & Email Marketing
Hyperlinked Logo,
Premium Placement
Hyperlinked Logo
Hyperlinked Logo
Hyperlinked Logo
Hyperlinked Logo
Social Media Campaign4 Yes Yes Yes - -
Friday Evening Sponsor Reception5 Yes Yes - - -
Recruitment Expo Exhibitor Booth(s)
4 (premium location)
2 (premium location) 1 1 1
Annual Career Center Job Postings5 100 75 50 25 10
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2015 National Convention Pre-Convention ERG Summit
Aug. 6-8, Dallas TXRuby Sapphire Emerald
Investment $12,000 $8,000 $5,000
ERG Summit Passes 15 10 5
Keynote Introduction or Company Spotlight 1 1 0
Workshop Session 2 1 1
Promotional items3 1 Exclusive Top Tier Items 1 General Tier Items -
National Convention Meal Event Sponsorships
Meal Events Thurs Reception
Fri. or Sat. Breakfast
Fri. or Sat. Lunch
Friday City Experience
Saturday Evening Gala
Investment $15,000 $15,000 $20,000 $25,000 $35,000
Logo Displayed Yes Yes Yes Yes Yes
Keynote Introduction or Company Spotlight1 Yes Yes Yes Yes Yes
Event Tickets N/A 1 Table 1 Table 10 Table 2 Table
Promotional Items Yes Yes Yes Yes Yes
Other Sponsorships Opportunities
Recruitment Expo Refreshment Break Sponsor (Friday & Saturday) $5,000 each day
Promo Item, Exclusive (Name Tag, Lanyards, Tote Bags) $5,000
Promo Item, Non-Exclusive (Pen, Flash Drive, Water Bottle, Notebooks, Key Chain, Promotional Literature) $2,500
1 Speaking opportunities at meal events are limited to 3 minutes.
2 Workshop proposal must be submitted by published deadline. Workshop speakers will be offered complimentary same-day admission for workshops only. Workshop speakers wanting full admission must be registered with a full convention pass.
3 Top Tier items are on a first-come, first served basis. Additional promotional items can be purchased à la carte.
4 Joint Facebook, Twitter, and/or LinkedIn campaign about jobs, products, brand, or sessions before or during the Convention and NLA.
5 Diamond and Platinum sponsors have the option to host a dedicated reception at the convention. The room will be provided by NAAAP. All food and beverage costs will be at the sponsor’s expense.
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About NAAAP
Mission and Vision
Our 26 Chapters
The National Association of Asian American Professionals (NAAAP) is a 501(c)(3) non-profit organization that cultivates and empowers Asian leaders through professional development, community service, and networking. NAAAP in Canada is known as the North American Association of Asian Professionals.Founded in 1982, NAAAP operates in 26 cities in the United States and Canada. NAAAP boasts 3,000 members. We reach over 20,000 Asian professionals in North America. NAAAP is a pan-Asian organization that attracts individuals representing diverse educational and professional backgrounds.
NAAAP’s Vision: To be the premier leadership development organization for Asian professionals
NAAAP’s Mission:• Cultivate and empower leaders for professional excellence• Connect accomplished professionals for mutual success• Engage and participate with the community-at-large• Inspire leaders to make a meaningful difference in government, education, business, and society.
Atlanta, GABoston, MACharlotte, NCChicago, ILCincinnati, OHColumbus, OHColorado ConnecticutDallas Fort Worth, TX
Honolulu, HI Houston, TXKansas City, MOLos Angeles, CAMilwaukee, WIMinnesotaNew York, NYOrange County, CAPhiladelphia, PA
Pittsburgh, PA Research Triangle Park, NC San Diego, CASan Francisco, CASeattle, WAToronto, CanadaVancouver, CanadaWashington D.C.
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Member Demographics
10%
8%3%
19%
60%
EDUCATION
ETHNICITY
47%
2%21%
5%5%
6%
7%
7%
PROFESSION16%
22%
22%
7%
6%
5%
4%
4%
3%3%
3%3%
2%
Bachelors Degree
Masters Degree
Current Student
Other
Other
Filipino
East Indian
Taiwanese
Korean
Vietnamese
Accounting / Finance / Brokerage
Engineering / Technical Consulting
Medicine / Healthcare
Education
IT / Development
Manufacturing
AviationInsurance
Sales / Marketing / AdvertisingGovernment
Law / Legal
Chinese
Not Specified
Other
Ph D. & J.D.
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About Asian Americans
GROWTH RATE 2000 - 2013Currently at nearly 19 million the Asian American population continues to experience the highest growth rate of any multicultural segment.
2013 U.S. HOUSEHOLD INCOME BY SINGLE RACE
Total Population
11.9%
57.8%
10.3%
Asian Americans
U.S. Households
Non-Asian Americans
Asian Americans Households
$100,000 +
$75,000 - $99,999
$50,000 - $74,999
$35,000 - $49,999
$25,000 - $34,999
Less than $25,000
18%29%
12%
14%20%
18%16%
13%11%
8%
24% 20%
Select insights of the Asian population in the USA, extracted from The Asian American Consumer 2013 Report by Nielsen. Nielsen is a sponsor/partner of NAAAP.
Currently at nearly 19 million, the Asian American population continues to experience the highest growth rate of any multicultural segment.
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2012 Annual Household Expenditure SurveySource: Bureau of Labor Statistics, Consumer Expenditure Survey, 2012
2013 Buying StylesSource: Nielsen, Scarborough Research, USA + 2013 Release 1 Gfk/MRI Data
Average Annual Expenditure
$61,400
$20,800
$10,100
$8,000
$7,800
$2,400
$51,400
$16,900
$9,000
$6,600
$5,600
$1,700
Housing
Transportation
Food
Personal Insurance & Services
Swayable Shopaholics
HabitualHavers
Buyers of the Best
Penny Pinchers
Conscientious Consumers
Apparel
Total Asian Americans
Total Market
Total Asian Americans
Non-Hispanic White
35%
19%
18%
14%
13%
24%
19%
15%
20%
22%
Select insights of the Asian population in the USA, extracted from The Asian American Consumer 2013 Report by Nielsen. Nielsen is a sponsor/partner of NAAAP.
Asian Americans households income grew 97% between
2000 and 2013
Asian Americans households are more likely to have incomes
of $100,000 or more vs. total U.S. households
Asian Americans households grew by 61% between 2000
and 2013
61% 97% 54%
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NAAAP’s National Services & ProgramsCareer Center
The NAAAP Career Center is our online diversity Job Board. Sponsors post jobs, which are viewed by NAAAP’s highly educated and diverse talent pool. For more information, go to www.naaap.org/careers Gary Li of New York City serves as the NAAAP Director of Career Center, [email protected]
Career Center Highlights: Saturday evening awards gala honoring outstanding NAAAP 100 Asian leaders
• 3,000+ job seekers, 1,500+ live résumés • 20,000+ jobs posted and 18,500+ job views• A la carte pricing options at http://jobs.naaap.org/employer/pricing/
ERG Programs
Employee Resource Groups (AKA Business Resource Groups, Employee Affinity Groups) are typically an outcome of an organization’s Diversity & Inclusion strategy, and a way to further engage employees. In past years, NAAAP has seen a growing number of ERG members from companies and government agencies attending NAAAP events and taking on leadership roles at NAAAP. In 2014, we held the first ERG Summit, in conjunction with the National Convention in Anaheim. A total of 150 attended this summit. In 2015, we will have an ERG Symposium in March, and another Summit in August. Recently, NAAAP participated with a select group of business and government leaders at an ERG summit convened by the Asian Pacific Islander American Chamber of Commerce & Entrepreneurship (ACE) and The White House Initiative on Asian Americans and Pacific Islanders. Contact Farzana Nayani [email protected] for more information.
ALIST Magazine
A digital publication focusing on leadership and excellence in the Asian & Pacific Islander community. To highlight your organization’s programs, leaders, products, or services, please contact Catherine Law at [email protected]. For more information go to www.alist-magazine.com.
Women in NAAAP (WIN)
Launched in 2009, Women in NAAAP (WIN!) develops women leaders in the Asian & Pacific Islander community. A partnership with WIN! will:
• Equip Asian women with skills and confidence to lead in the workplace• Provide access to role models and mentors for Asian women • Inspire Asian women to make a meaningful difference in government, education, business, and society
NAAAP acknowledges a $10,000 grant from the GM Foundation, presented in 2014. Contact Grace Kiem at [email protected].
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NAAAP’s National Services & ProgramsNAAAP 100 Awards
NAAAP recognizes leaders who exemplify our vision and mission through our NAAAP 100 Recognition Program. NAAAP 100 honorees are recognized at convention, in ALIST magazine, and on the NAAAP National website. The NAAAP 100 proud to have Buick as its annual sponsor. Contact Edward Hwang ([email protected]).
Past NAAAP 100 honorees include:• Gary Fr. Locke, former U.S. Ambassador to China (2011-2014), U.S. Secretary of Commerce (2009-2011), and
Governor of the State of Washington (1997-2005).• Grace Lee Boggs, legendary activist, philosopher, writer, and speaker• Henry O.H. Lee, II, VP, Corporate Contracts, Pricing & Supply Chain• David H. Tsubouchi, Registrar & CEO of the Ontario College of Trades, Honorary Consul General of Mongolia• Elaine Chao, 24th United States Secretary of Labor in the Cabinet of President George W. Bush, 2001-2009• Tracey Doi, Group Vice President and Chief Financial Officer, Toyota Motor Sales, U.S.A., Inc.• Mike Honda, U.S. Representative for California’s 17th congressional district• Neil Horikoshi, president & executive director, Asian and Pacific of Islander American Scholarship Fund (APIASF)• Jim Yong Kim, President of the World Bank• Richard Lui, News Anchor, MSNBC and NBC News• Vivienne Poy, Senator of Canada, author, entrepreneur, fashion designer, and historian• I.M. Pei, Chinese American architect often called a master of modern architecture• Hines Ward, retired from Pittsburgh Steelers after fourteen seasons, studio analyst for NBC’s Football Night in
America
Regional Conferences
Each year, NAAAP in select cities will schedule a one or two-day conference that draws 100 to 250 attendees. Cities that typically host regional conferences include Boston, Philadelphia, Chicago, San Francisco, and the Southern California area.
National Student Scholarship
NAAAP is launching a national program to award $10,000 college scholarships to deserving high school students. We are seeking sponsors that we can name for this scholarship.
For national programs, contact: Victor Chen ([email protected])
Thank you to our Top Sponsors of 2014