sports 2.0 version for ie university madrid - master of sports management
DESCRIPTION
How the (mobile) web is changing the world of sports in each and every way.And how it changes that business we call sports.TRANSCRIPT
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Sport in 2010Sport is social again
Gijsbregt Brouwer
IE University - Master in Sports Manamgement, 16/10/10
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Gijsbregt Brouwerwww.sport28.nl
www.brightguys.nl
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Sponsoring 2.0ExperiencesSports 2.0Questions
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Sports 2.0Improving sports thru internet &
mobile
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Sponsoring 0.0Maecenate
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Sponsoring 1.0Signage boarding
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Sponsoring 1.5Hospitality
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Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
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Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
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Sponsoring 2.0Sponsoring 2.0Digital eco systemDigital eco system
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Sports = experience
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Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
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Build lasting Build lasting platformsplatforms
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Social sports Matrix
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Passive Active
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Active Active communitycommunity
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Passive Passive communitycommunity
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ActiveActivetoolstools
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ActiveActivetoolstools
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PassivePassivetoolstools
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Passive Passive toolstools
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Passive Passive toolstools
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Passive Passive toolstools
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Active Active newsnews
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Active Active newsnews
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Passive Passive newsnews
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Active Active gaminggaming
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Passive Passive gaminggaming
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Social sports Matrix
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The connectedThe connectedcyclistcyclist
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Questions orQuestions ordiscussiondiscussion
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THX!THX!@gijsbregt@gijsbregt