sports promotion press conference
DESCRIPTION
TRANSCRIPT
PRESS C
ONFERENCE
PREPA
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YOU WILL BE KNOWN FOR YOUR PRESS CONFERENCE PRESENCE
Kobe Bryant
PRESS CONFERENCE SETUP
HINTS FOR PREPARATION
-practice worst case scenario questions with PR representative beforehand
-arrive 20 minutes early
-be aware of important guests/ sponsors
-have a bottle of water on hand in case one is not provided
MESSAGE TRAINING V MEDIA TRAINING
Message Media
-PR crafts answers-bullet points to use repeatedly-sponsors/ donors
-interact with media-correct use of technology-have a presence in front of audience-use the audience to your advantage (work your strong points ex. charisma)
USING A MICROPHONE
-use natural vocal expression-position yourself properly-don’t hide behind it; it is a tool
LENGTH OF ANSWERS
-30 second answers
-used for sound bytes
-ideal for broadcast purposes
UTILIZE REPORTERS/ TECHNOLOGY
-address the camera
-the reporter asks the question; answer him or her directly
-interact; don’t just be bland
-form relationships with the people you’re working with
PRESENCE OF A MODERATOR
HANDLING THE AUDIENCE
--use them to show your personality
-remain focused/ alert
-even when cameras are off, audience remains
Lebron James
UNCOMFORTABLE SITUATIONS
-be polite
-ask for the reporter to reformulate the question
-control facial expressions
-non-verbal answers say as much as verbal answers
CONTROL THE MESSAGE/ BRIDGING
-manipulate the question
-cover what you want
-include messaging
-represent your sponsors
CONCLUSION
We promise, after a successful press conference we all will want to celebrate like these guys.
Celebration