sports trendsmap - manchester united vs a-league all-stars case study
DESCRIPTION
Sports Trendsmap was launched to track the Twitter traffic around the globe for the A-League All-Stars Vs Manchester United at ANZ Stadium on July 20 2013. Over 10,000 tweets were analysed in a live Sports Trendsmap on Football Australia's website.TRANSCRIPT
#ALvMU Case Study
@SportsGeek@Trendsmap
&
Trendsmap.com is a real-time mapping of Twitter trends across
the world.
@SportsGeek@Trendsmap
What is Trendsmap?
Map View List View with heat map SportsGeekHQ.com
@SportsGeek@Trendsmap
Sports TrendsmapFeatures include:•Whitelisted trends•Club branding & skins•You decide words & accounts •Sponsor adverts on Trendmaps•Click on trend to see tweets•Ability for fans to tweet from map•Embedded iframe
SportsGeekHQ.com
#ALvMU
@SportsGeek@Trendsmap
Sports TrendsmapWhat we delivered• Tracked #ALvMU and #mutour• Displayed game trends• Heat map for Australia & UK • Trending images & vines• Top Tweets• Popular Twitter users• Active Twitter users• Live Tweets• Iframed on FFA website
SportsGeekHQ.com
#ALvMU Content
@SportsGeek@Trendsmap
Sports TrendsmapContent shared• Global Heat Map• Top Cities• Heat map for Australia & UK • Twitter stats• @TwitterAU tweets• @Trendsmap network shared
SportsGeekHQ.com
#ALvMU Stats
@SportsGeek@Trendsmap
Sports Trendsmap
Key Stats• 10,016 tweets analysed• 3886 users tweeted• 1100 Pageviews• 747 Unique Visitors• 6:05 Time On Site
Note: @ManUtd did not use #ALvMU hashtag so #mutour tweets were added during the game.
All terms can be drilled down to get trends for City, User or Hashtag
SportsGeekHQ.com
#ALvMU Stop Words
@SportsGeek@Trendsmap
Sports Trendsmap
Stop words allow terms to be removed from Trendsmap word map.
Terms removed included:• Gambling accounts• Competing sponsors• Competing broadcasts• Live streaming links
Any term in here will not appear...
SportsGeekHQ.com
#ALvMU
@SportsGeek@Trendsmap
Sports TrendsmapWhat we learned• Hard to balance David Vs Goliath
• Will separate top content based on team
• Surfaced great visual content the crowd liked• Great to drill down on trends around accounts or hashtags• Multiple hashtags can be tracked• Good second screen experience• More content to be shared
• Top Cities• Top Images• Top Vines
SportsGeekHQ.com
Next time...
Sponsor Advertising embeddedTop trends for game as a standard component
Additional pull widgets to main Sports TrendsmapShow Twitter Stats totals to fans
What would you like to see?
@SportsGeek@Trendsmap
Sports Trendsmap
SportsGeekHQ.com
@SportsGeek@Trendsmap
Sports TrendsmapContact Sean Callanan
Email [email protected]
Phone +61407047200
Webhttp://SportsGeekHQ.com/SportsTrendsmap
Sports Trendsmap is a partnership between Sports Geek and Trendsmap.
SportsGeekHQ.com