spur investment
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Leaders in Investor Engagement
Spur | Communications
Spur | InvestmentChanging the Patterns of Investor Behavior
Since 1994, Spur Communicationshas paved the way for meaningfulinteraction between our clients andtheir customers.
We provide results by capitalizingon personalized investorexperiences to create loyalty andlong-term growth.
Spur led the Greater Kansas City Community Foundation through the process of redefiningall aspects of their donor communications strategy.
Spur | InsightWhat you know is as important as who you know
Spur uses a wide variety ofresearch methodologies and toolsto dig deep into the heart of yourcustomer data to find the catalystfor success.
We enable our clients to:• Understand which customers
deserve more attention• Find more customers like your
best customers
Spur uses a wide variety of quantitative and qualitative research methods along withsophisticated data visualization techniques to help our clients target their customers.
Spur | AwarenessBe seen in a new light
Integration across allcommunications channels iskey to successful brand building.We energize your client contactswith every touch — online, offlineand direct.
By aligning your brand strategywith your brand expressionyour customers can embraceyour mission.
Spur’s work with the Kansas City Life Insurance Group of Companies included branding,annual reports, corporate publishing, and interactive media.
Spur | ActionResonance is the tug of a heartstring
Because no two investors arealike, Spur Communicationsconnects and delivers messagesthat are relevant to each individual– one-to-one.
Spur uses all aspects of customer data to develop content that reflects each customer’sinterests, feelings, and memories. As a result, your customers can readily see themselves asa part of your brand.
Spur | RelevanceIt’s not what you say, but how you say it
We enable you to go beyondstatic communications whereeveryone receives the samemarketing message.
We empower you to deliverrelevant and personalizedcommunications.
Our 1:1 marketing efforts for JPMorgan have resulted in an 800% increase in 401(k)enrollments. The extensive campaign includes a wide variety of direct mail, email, andwebsites to contact investors.
Spur | LoyaltyShow them you listen
Spur can help you cut throughclutter and show you listen toyour customers.
Our 1:1 expertise enables you toacknowledge that you hear yourcustomers and reflect yourunderstanding back to each one.
Customers like knowing they arebeing heard.
Spur enables you to radically increase your productivity by automating many aspects ofproduction such as with these ads whose content changes to show Dodson Groups’alignment with hundreds of different association partnerships.
Spur | AdvocacyEmpower your investor base to become advocates
Investors are motivated bykeeping their eyes on the prize— the real reason behind whythey invest.
Spur Communications enablesyou to tie the passion ofretirement dreams directly toinvestor motivations and inviteeach customer into your brand.
Spur developed this interactive presentation for RBC Insurance to use in selling variableannuities. The presentation enables the presenter to customize the flow of information on thefly depending on customer interests.
Spur | AccountabilityMeasuring the things that matter
Spur provides comprehensivetracking and reporting systemsthat allow you to manage yourcampaigns and calculate thereturn on your marketinginvestment (MROI).
Rockhurst University’s fundraising campaign incorporated the use of personalized url’s(PURLs) to invite donors online to invest in the future of their alma matter at a websitecreated just for them.
Spur | SuccessAre you ready for a change?
We enable our clients to:• Understand which customers
deserve more attention
• Find more customers likeyour best customers
• Connect & deliver messagesthat are relevant toeach individual customeror prospect
• Increase customer loyalty
• Nurture lasting relationships
• Create emotional attachment
• Build lasting value
Partial Client List
JPMorganGeneral ElectricWells FargoAmerico LifeCentral TrustEagle FinancialFirst Financial BankRBC InsuranceKansas City Life Insurance CompanyZurich Financial
Ewing Marion Kauffman FoundationFrancis Family FoundationSunderland FoundationGreater Kansas City Community Foundation
Spur | CommunicationsIt’s what we do!
Please call:Sarah McKinney, Director of Business DevelopmentSpur Communications, Inc.6900 West 80th Street., Suite 201Overland Park, KS 66204
816-471-7373 ext. [email protected]
www.spurcommunications.com