sri ramakrishna college of arts and science (autonomous)

Scheme of Syllabus BBA 2016-2019

Sri Ramakrishna College of Arts and Science (Autonomous)

(Formerly S.N.R. Sons College)

(Affiliated to Bharathiar University)

(Re-Accredited with ‘A’ Grade by NAAC)

(An ISO 9001:2008 Certified Institution)

Nava India, Coimbatore-641 006, Tamil Nadu, India.

“Scheme of Examination along with Distribution of Marks and Credits”

CBCS & OBE PATTERN

UNDER GRADUATE PROGRAMMES

UG (BBA) Degree Course (For the students admitted during the academic year 2016-2017 and onwards)

Part Sub. Code Study Components and Course Title

Instructional Hours/ Week

CIA CE Total Credit

Semester I

I 16T101 Language-I Tamil01 / Hindi I / Malayalam-

I/French-I/ Arab I) 5 30 70 100 3

II 16E01 English-I 5 30 70 100 3

III 16CBM01 CORE I – Management Process 6 30 70 100 4

III 16BM01 CORE II - Business Economics 6 30 70 100 4

III 16MATC03 ALLIED I Business Mathematics &

statistics 6 30 70 100 4

IV 16ES01 Environmental Studies# 2 100 - 100** 1

IV 16CPE01 PACE – I @ - 100 100** 1

IV 16BMJC1 JOC - I 1$

Total 30 500 20

Semester II

I 16T02 Language-IITamil02 / Hindi II /

Malayalam-II/French-II/ Arab II) 5 30 70 100 3

II 16E02 English-II 5 30 70 100 3

III 16CBM02 CORE III Financial Accounting 6 30 70 100 4

III 16BM201 Core IV Computer application for

business 6 30 70 100 4

III 16CBM02 CORE V Computer Practical

MS Office 3 30 70 100 4

III 16MATC04 ALLIED II Operations Research 6 30 70 100 4

IV 16VE01 Value Education # 2 100 - 100** 1

IV 16CPE02 PACE – II @ - - 100 100** 1

IV 16BMJC2 JOC-II - - - - 1$

Total 33 600 24


Semester III

III 16CBM05 Core – VI Production and Materials

Management

6

30 70 100 4

III 16CBM06 CORE – VII Human Resource Management 6 30 70 100 4

III 16BM301 Core – VIII Business Ethics and Corporate

Governance 5 30 70 100 4

III 16BM302 Core-IX Customer Relationship Management

5 30 70 100 4

III 16BMI 01 OPEN ELECTIVES –I

Advertising & Event Management 4 30 70 100 3

III 16CBM07 ALLIED III

Management Information system 5 30 70 100 4

III 16BM303 Skill based Subject : 1 Salesmanship &

Publicity 5 30 70 100 3

IV 16BCT01 Basic Tamil I / Advanced Tamil I # 100 100** 1$

IV 16CPE03 PACE – III @ - 100 100** 1

IV 16BMJC3 JOC- III 1$

Total 36 700 27

Semester IV

III 16CBM08 Core – X Marketing Management 6 30 70 100 4

III 16CBM09 Core – XI Organizational Behaviour 6 30 70 100 4

III 16BM401 Core - XII Business Law 5 30 70 100 4

III 16CBM10 Elective – I Research Methods for

Management 5 30 70 100 4

III 16CBM11 ALLIED IV Banking Theory-Law & Practice 5 30 70 100 4

III 16BM402 Skill based Subject : 2 Tally- Practical 3 30 70 100 3

III 16CBMIT01 Institutional Training or Market Survey 2 50** 50** -

IV 16BCT02 Basic Tamil II / Advanced Tamil II # 100 100** 1$

IV 16CPE04 PACE – IV @ 100 100** 2

IV 16BMJC4 JOC - IV 1$

Total 32 600 25

Semester V

III 16CBM12 Core – XIII Cost & Management accounting 6 30 70 100 4

III 16CBM13 Core –XIV Global Business Management 6 30 70 100 4

III 16CBM14 Core - XV Entrepreneurship & Project


III 16BM501 Core – XVI Insurance - Principles & Practice 5 30 70 100 4

III 16BMI 03 OPEN ELECTIVES –II Human Resource


III 16CBM15 Skill based Subject : 3 Brand Management 4 30 70 100 3

IV 16CPE05 PACE – V @ 2 100 100** 2

IV 16BMJC5 JOC- V 1$


.

(For the students admitted during the academic year 2016-2017 and onwards)

$ Extra credit courses for the candidates who opted other languages in Part – I

# No Comprehensive Examinations. Only Continuous Internal Assessment (CIA)

@ No Continuous Internal Assessment (CIA). Only Comprehensive Examinations

** Marks will not be included in CGPA calculations.

Semester wise Marks & Credit Distribution

Total 34 600 24

Semester VI

III 16CBM16 Core – XVII Financial Management 6 30 70 100 4

III 16CBM17 Core – XVIII Strategic Management 6 30 70 100 4

III

16BM601

Core IX Logistic and Supply Chain


III 16CBM18 Core XX E Commerce & Applications 6 30 70 100 4

III 16CBM19 Elective –II Project & Viva Voce 6 80 20 100 4

III 16CBM20 Skill based Subject : 4

Interpersonal Relationship 4 30 70 100 3

V Extension Activities

NSS/NCC/SPORTS/YRC/SIS # 100 - 100** 1

34 600 24

List of Elective papers (Can choose any one of the paper as electives)

Elective – I

A Research Methods for Management

B Consumer Behaviour

C Industrial Relations & Labour Law

Elective – II

A Promotions Management

B Total Quality Management

C Project & Viva Voce

List of Open Elective papers offered by the dept.

Open Elective – I Advertising and Event Management

Open Elective – II Human Resource Management

Semester I II III IV V VI TOTAL

CREDITS 20 24 27 25 24 24 144

MARKS 500 600 700 600 600 600 3600


Summary

Part Subject Papers Credit Total

credits Papers marks

Total marks

Part I Languages 2 3 6 2 100 200

Part II English 2 3 6 2 100 200

Part III

Core 20 2/4 96

2400

Allied 4 4

OPEN

ELECTIVES 2 3 6 2 100 200

Electives 2 4 8 2 100 200

Skill Based 4 3 12 4 100 400

Institutional

Training - - - 1 50** 50**

134 3600

Part IV

Lang. 2 1 2$ 2 100 200**

PACE 3 1 3@

5 100 500** 2 2 4@

EVS & VE 2 1 2# 2 100 200**

JOC 5 1 5$ - - -

Part V @ Extension 1 1 1 1 100 100**

Total 144

$ - Extra credit courses

**-NOT INCLUDED IN TOTAL MARKS

Note : Total credits may vary between 140 – 145

BOS-Chairman

Syllabus Coordinator


Other Requirements:

1.Institutional Training : An internship for a period of 15 days to be completed at the end of IV

semester in an industrial establishment/organization approved by the concerned staff. The student is also

required to maintain a work diary and submit a report during the IV semester, which will be followed, by

a internal viva voce and only internal marks are awarded

For BBA, evaluation will be considered for end semester examination during Sem IV.

2. Major project: During the end of semester V, the students will be allotted to a staff coordinator who

will be the guide and internal examiner for the project work. Each student should select a topic and the

same to be approved by the guide. The fieldwork has to be done during the December vacation and

during the beginning of semester VI,. The student should submit the project report on or before the last

date specified for submission. The student submitting the report after the last date of submission will be

rejected and the same will be treated as “Not completed”

The components of Marks for project work will be as follows:

INTERNAL EVALUATION (CIA)

S.No Components Evaluation Max. Marks

1 I Review Selection of the field of study, Topic & research 25

2 II Review Literature & Data Collection 25

3 III Review Analysis & Conclusion: Preparation of rough Draft 30

Total 80

Total : 80 Marks

END SEMESTER EXAMINATION (ESE)

CIA: Continuous internal assessment

ESE: End semester examination

Total Marks for the Programme: 3600

Total Credits for the Programme: 144

Chairman, Board of studies in BBA

Sri Ramakrishna College of Arts & Science

S.No Evaluation Max. Marks

1 Evaluation of the Project 80 Marks

2 Viva Voce (External) 20 Marks

16BM 601 LOGISTICS AND SUPPLY CHAIN MANAGEMENT

FOR BBA ONLY

OBJECTIVE

The course will enable the students to understand the importance of logistics

in business.

UNIT- I Logistics Management 11

Concept of Logistics: Objectives, Concept of Logistics, Objectives, Types, Evolution of Logistics, Role of

Logistics in an Economy, Difference between Logistics and Supply Chain Management, Logistics and

Competitive Advantage, Logistics Mix, Logistics in Organised Retail in India. Integrated Logistics: Logistics

performance cycle, manufacturing support performance cycle, Procurement performance cycle

UNIT- II Supply Chain Management 11

Supply Chain Management: Objectives, Defining Value Chain, Organisation level, Industry level, Value

reference model, Concept of Supply Chain Management (SCM), Functions and Contribution, Leveraging value

chain partners. Framework for Supply Chain Solution, Supply Chain Relationships, Building a long-term

relationship with vendors (SRM). Best practices in organizational issues to implement SCM

UNIT- III Demand & Inventory 11 Objectives, Concept of Demand Forecasting, Impact of Forecasts on Logistics and SCM - Forecasting Process,

Techniques, Operating Principles of forecasting.

Inventory Management: Importance and Objectives of inventory management, Inventory Costs, Inventory

planning & Performance, Measures, Supplier-managed inventory

UNIT- IV Material Handling and Warehousing 11

Material Handling:, Objectives, Principles, Role of Material Handling in Logistics. Material Storage System and

principles, Storage design and its benefits, Storage Methods.

Warehousing: Functions and Types of Warehouses, Warehousing Cost, Strategies, Significance. Warehouse

Management System (WMS).Storehouse Operations and Control.

UNIT- V Logistical Packaging and Transportation 11

Design Consideration in Packaging, Types of Packaging Material, Packaging Costs. Transportation:,

Infrastructure and system, Freight Management, Transportation Network, Containerization. Logistics

Outsourcing: Catalyst, Benefits & Issues. Third-Party & Fourth-Party Logistics, Selection of Logistics Service

Provider, Service Contract, Logistics Information System: (LIS), E-Logistics Structure and Operation, Logistic

Resource Management (LRM).

Total Hours 55

Course outcome

1. Having knowledge about different elements of logistics in business 2. Gain knowledge about material handling strategies & inventory management in business.

3. Possess knowledge to forecast demand.

Semester VI

Credit 4

Paper

Type

Core / BBA

Max.

Marks

CIA:30

CE :70

4. Identify recent trends in Logistics for business.

5. Acquire knowledge about international & E logistics.

Text Book

1. Prof Martin Christopher, Logistics & Supply Chain Management Paperback –2016, FT Publishing

International; 5 edition (26 February 2016)

2. Rahul V. Altekar, Supply chain management –, By PHI learning PVT Ltd., 2012

References : 1. John J. Coyle and others Supply chain management, India Edition. Cengage learning.

2. Narayan Rangaraj Supply chain manaement, Tata Mcgraw Hill. Co., www. tatamcgrahill.com

3. John T. Ment Z FR, Supply chain management –By Response Books, a division of Sage Publications.

wwwsagepublications.com 2000

Verified by

R. Rekha Approved by

Course Coordinator Board of Studies- Chair person

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Prof+Martin+Christopher&search-alias=stripbooks

16CBM 16 FINANCIAL MANAGEMENT

(COMMON TO BBA AND BBA – CA)

OBJECTIVE –

To enable the students to acquire knowledge about the techniques of managing finance in

business for decision making .

UNIT-I objectives of firm & Financial Planning (THEORY ONLY) 12 Introduction to Finance Functions: Meaning - Scope of finance functions - Financial Manager’s role-

Objectives of financial management - Financial Goal : Profit versus wealth, Conflict of Goals, Management

Versus owners. Profit maximization and wealth maximization, share holders wealth maximization (SWM) -

Sources of finance –External and internal sources - Short term - Bank sources - Long term - shares - preferred

stock - debt. Retained earnings as an internal source of fund

UNIT - II Financing Decisions (SIMPLE PROBLEMS ONLY) 12 Financing Decision: Cost of capital - cost of specific sources of capital - Equity -Preferred stock debt -

weighted average cost of capital Financial and Operating Leverage – Introduction; Meaning of Financial

Leverage; Measures of Financial Leverage; Calculation of Earnings Per Share (EPS) and Return on Equity

(ROE) ; Financial and Operating Leverages & Combined leverages.

UNIT – III Capital Structure & Dividend policy (THEORY ONLY) 12 Capital structure - Introduction; Relevance of Capital Structure Theories - Factors influencing capital structure

- Features of an appropriate Capital Structures, Optimal capital structure -Dividend and Dividend policy:

Meaning, Classification - Sources available for dividends – Kinds of dividends - Determinants of dividend

policy- dividend theories.

UNIT - IV Working Capital management (THEORY ONLY) 12 Working Capital Management – Meaning, nature and need for working capital, operating cycles, optimum

level of working capital, factors determining working capital level, Computation of working capital level,

estimation of current assets and liabilities

Cash management: Motives for holding cash - objectives and Strategies of cash management.

Receivable Management: Objectives - Cost of credit Extension, Benefits - Credit policies -Credit terms -

Collection policies.

UNIT – V Capital Budgeting (THEORY & PROBLEMS) 12

Capital Budgeting – meaning, nature and significance of capital budgeting decision, importing evaluation

techniques – discounted cash flow techniques profitability Index (PI) net present value (NPV), and internal rate

of return (IRR), non discounted cash flow techniques – pay back (PB) method. Average rate of return (ARR)

(Theory carries 70 %, Problems carry 30 %)

Course Outcome Total 60 hours 1. Clear understanding of the concepts and theories underlying financial management

2. Evaluate the financial decisions and its implications for the shareholders and the company

3. Competent to analyze and evaluate information for financial planning, control and decision making.

4. Possess knowledge on effective cash handling and receivables practices in a business entity.

Semester VI

Credit 4

Paper

Type

Core /

Common

Max.

Marks

CIA:30 +

CE :70

100

5. Apply capital Budgeting techniques in work environment for evaluation and decision making.

Text Book: 1. R. K. Sharma & Shashi.k.Gupta , Financial Management -Kalyani publishers, 8th revised & enlarged

2014.

Reference books: 1. P.V. KulKarni ,B.G.Sathyaprasad, Financial Management -Himalaya Publishing house,2014

2. Khan and Jain , Financial Management - A Conceptual Approach -Tata McGraw hill,6th edition 2011

3. I M. Pandey, Financial Management -Vikash publishing house,2nd revised 1990,reprint 2010

4. S. N. Maheswari, Management Accounting- S.Chand,15th edition 2006,reprint 2009

5. James. C.Vanhorne, Financial Management and policy -Prentice hall of India (P) Ltd.

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16CBM 18 E – COMMERCE& APPLICATIONS

Common for BBA & BBA CA

OBJECTIVES

To improve familiarity with current challenges and issues in e-

commerce

Understands the concepts and skills for the strategic use of e-

commerce and related information technology.

UNIT -1 Basics of E commerce (12) History of E-Commerce: Early business information exchange efforts - Emergence of Internet -

Advantages of E-Commerce - Disadvantages of E-Commerce - extension of BAM model - transition to E-

Commerce in India. Business model for E-Commerce: E- Business model based on relationship for E-Commerce

- E-Business model based on relationship for transaction types.

UNIT – II E Marketing & Security (12)

E-Marketing: Traditional marketing - Identifying web presence goals - The browsing behavior model -

online marketing - E-Advertising - Internet Marketing - target Markets - E-branding - Marketing strategies. E-

Security: Security on the net - E- Business risk management issues.

UNIT – III E Payment (12)

E-Payment systems: Digital payment requirements - Digital token based E-payment systems -

classification of new payment systems - Properties of E-cash - Cheque payment system on the internet - Risk

and E-Payment system - Designing e-payment system - Digital Signature.

UNIT – IV E - CRM (12) E-Customer relationship management: Customer relationship management – Typical business touch

points. E-Supply chain management: E-supply chain - components - architecture.

UNIT – V Mobile Commerce (12)

Electronic Data Interchange(EDI): The Meaning of EDI, History of EDI, EDI Working Concept,

Implementation difficulties of EDI, Financial EDI, EDI and Internet Mobile Commerce: Growth of

mobile commerce - wireless applications - Technologies for mobile commerce - origins of WAP - WAP

programming model - Wireless technologies - mobile commerce.

Total hours 60

Course Outcome

1. Communicate effectively and ethically using electronic media

2. Analyze the impact of E-commerce on business models and strategy

3. Ability to describe the infrastructure of E-commerce.

4. Gain knowledge about the key features of Internet, Intranets and Extranets and explain how they

relate to each other.

5. Understand legal issues and privacy in E-Commerce

6. Assess electronic payment systems, Make ethical decisions related to e-commerce considering

laws, privacy, and security.

7. Recognize and respond to global E-commerce & Mobile Commerce issues

Semester VI

Credit 4

Paper

Type

Core /common

Max.

Marks

CIA:30 +

CE :70

100

TEXT BOOK:

1. U S Pandey, Saurabh Shukla, E-commerce And Mobile Commerce Technologies Paperback – S

Chand Publishers, Jan 2007

References

1.SumithSethi, Encyclopedia of E Commerce, Anmol Publishers, 2008 2.P.T. Joseph, E-COMMERCE - A Management Perspective, , Eastern Economy Edition.2011

3.Kenneth C. Laudon, Carol Guercio Traver E-Commerce Business, Technology, Society 4th

Edition (Paperback,), Pearson, 2008

Application Exercises

Syllabus Activity/ application

Unit- I Building a E- business model

Unit- II Sharing online marketing experiences and to know the advantages of online marketing

Unit-III Develop student discussion on online payment gateways : googlepay, paytm, Rupay

Unit-IV Discussion on Business analytics and E- CRM

Unit-V Sharing of information : cases- Swiggy, UBER, Zomato etc.

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16CBM 20 INTERPERSONAL RELATIONSHIP

(COMMON TO BBA AND BBA CA)

OBJECTIVE

This is a self and Personality development course to be integrated with

exercises and experiential learning which will help the students to

prepare for job life.

UNIT I : Self 9

Self: Definition and Perception. Self Schemes, Gaining Self Knowledge, Self Knowledge, Self awareness, Self

effectiveness, Self presentation motives and Strategies, Self monitoring, Impression Management.

UNIT II Communication 9

Communication and language- models - Qualities and profile of a good speaker, written - clarity,

responsibility, simplicity, style, brevity in Interpersonal Communication - Barriers - ways of overcoming -

Nonverbal Communication - Paralanguage, Eye Contact, Facial expression, Kinesthetic, Body language,

Deception, and Detecting deception.

UNIT III: Assertiveness 9

Training Nature, importance & relevance to organizational life - Assertion and aggression, Assertive writing,

preparing for assertive business writing - tools, tips, pitfalls, persuasion. When to say Yes/No. Being assertive

with oneself - cutting, rewriting, editing and How to enhance individual assertiveness? –diplomacy-importance

of diplomacy .

UNIT IV: Transactional analysis

9

Transactional Analysis Introduction, Ego States, exclusion contamination, strokes, Life positions, Types of

Transactions, Time Structures - Withdrawal, Rituals, Pass times, activities, games - types, Stamps, Rackets and

sweat shirts, scripts. Advantages and disadvantages of TA, TA tips for performance interviews, Development

Planning with subordinates, TA tips for selection.

UNIT V: Counseling

9

Counseling &Emotional Intelligence Introduction - other interventions - steps Elements of Counseling -

Counseling as a helping strategy and Significance Predicting People's Problems Journey into life space.

Anxiety and stress counseling to develop organisations, Check list for Counselors, Training for Counseling.

Course Outcome Total Hours : 45

1. Manage the dynamics of divorce inter personal relationships to stimulate creativity, build effective

work teams & positively impact organizational effectiveness.

2. Apply productive management strategies while meeting different monetary, social, emotional cultural

needs.

3. Use management philosophy to understand power and social influence.

4. Obtain knowledge in counseling and its training aspects

5. Effectively demonstrate interpersonal communication in work places

Semester VI

Credit 3

Paper

Type

Skill based-4

common

Max.

Marks

CIA:30 +

CE :70

100

Text Book :

1. For Unit I and II Jerald Greenberg and Robert. A. Baron, Behaviour in Organisations By– PHI

learning India PVT Chennai.

2. Sarajkumar, Santhosh sharma, Managing interpersonal effectiveness, Takur publishers, 2011

REFERENCE BOOKS

1. Venkatapathy.R and Jackson.P.T. Managing Interpersonal Effectiveness, Adhithya Publishers, 2003.

2. Thomas Harris I'm okay, you're okay. Harper Collins Publishers.

3. FishertUray Getting to Say yes: Negotiating an agreement without giving in AMA, 1993. 4. www. Ta

Tutor. 5. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VI edition,

PHI, 2005.


Unit- I Help them Learning from Expert Talk

Unit- II Help them learning from a corporate HR

Unit-III Work place behavior and its management - make the students to role play.

Unit-IV Discussion on Job of a TA analyst. Career guidance for becoming a TA

Unit-V Sharing of information : work place behavior & etiquettes

Arrange a guest lecture. Conduct FIRO Psychology test.

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16CBM 17 STRATEGIC MANAGEMENT

(COMMON TO BBA AND BBA – CA)

OBJECTIVE -

This course helps the students to craft a strategy and choose a

superior competitive position by analyzing and exploring

conceptual framework and models to gain practical knowledge and

application in management.

UNIT -1 INTRODUCTION 12

Introduction – Difference between Strategic Management and Operation Management – Need for

Strategic Management – Strategic decision making –Role of Strategic Management in business organization –

Importance of Strategic Management in Business Organization – Limitations of Strategic Management.

UNIT-IICORPORATE STRATEGY 12

Vision – Mission – Corporate Appraisal – Nature and Role – Techniques of Corporate Appraisal –

Internal Analysis – Value Chain Analysis – Factor Analysis - SWOT Analysis – 7s Frame work – BCG

Matrix – Michael Porters model –Blue Ocean Strategy - Experience Curve. PEST analysis

UNIT-III STRATEGIES 12

Types of Strategies – Stability – Growth – Turnaround – Retrenchment – Combination –

Diversification – Mergers and Acquisitions – Factors for Successful Mergers – Types of Mergers.

UNIT – IV IMPLEMENTATION 12 Strategy Implementation – Issues in Strategy Implementation – Process of Strategy Implementation –

Structural Determinants of Implementing Strategy – Organization Structure – Organization Leadership and

Strategy Implementation..

UNIT-V REVIEW 12

Strategic Review and Control – Introduction – Purpose of Review and Control – Process of Strategic

Evaluation – Characteristics of Effective evolution and Control System – Importance of Information in

Strategic Control.

Course Outcome Total Hours: 60

1. Gain knowledge on the practical and integrative model of strategic management process

2. demonstrate the knowledge and abilities in formulating strategies and strategic plans

3. Analyze the competitive situation and strategic dilemma in dealing with dynamic global business

environment in terms of rapidly changing market trends and technological advancement

4. Evaluate challenges faced by managers in implementing and evaluating strategies based on the nature

of business, industry, and cultural differences

Semester VI

Credit 4

Paper

Type

Core/ common

Max.

Marks

CIA:30+

CE : 70

100

TEXT BOOK.

1. S.Sankaran, Business Environment Policy and Strategic Management, Margham Publications,

Chennai 2010 Edition

2. L M Prasad, Strategic Management, Sultan Chand & Sons, 5th Edition, 2012.

REFERENCE BOOKS

1. R.M.Srivatsava and Divya Nigam, Corporate Strategic Management, Pragati Prakashan, Meerut.

2. Ramasamy V.S. and NamaKumari, Strategic Planning Formulation of Corporate Strategy, McMillan New

Delhi, Edition-1999,Reprint 2007

3. R.Srinivasan Strategic Management – The Indian Context – Prentice Hall of India (pvt) Limited, New

Delhi., 3 rd edition -2008


Syllabus Application

Unit- I Introductory case of the subject : a simple case covering all aspects of strategies.

Unit- II Creating SWOT analysis for a selected Industry, Make Industry analysis using Porter’s 5

force model.(TATA )

Unit-III Explain merger and acquisition by using corporate models

Unit-IV Discuss cases of how strategic implementations are done at corporate level.

Unit-V Closing case of the subject.

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16CBM 19 PROJECT AND VIVA VOCE

COMMON TO BBA/ BBA CA

Objective

Project Work is a learning experience which aims to provide students with the opportunity to

synthesise knowledge from various areas of learning, and critically and creatively apply it to real life

situations

Course Description Credits- 4 During the sixth semester each student shall undertake a project to be pursued by him / her under the

supervision of an Internal Supervisor to be appointed by the department Head / Director. The students will

undertake projects based on the functional areas of management (Production, Marketing, HRM and

Finance).

Both the subject and the name of the Supervisor will be approved by the Head of the department. The Project

Report in duplicate/ original will be submitted at least four weeks prior to the commencement of the End Term

Examination of the Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an

External Examiner appointed by the College for 20 marks and for the rest of the 80 marks by an Internal

Board of Examiners / Supervisor.

Review process will be taking place according to the progress of the project work undertaken by the

student.

Phase- I - Title, Objectives, Introduction of the functional areas.

Phase- II Review of Literature

Phase- III Data Collection, samples

Phase IV- Finding, Suggestion & Conclusion.

Instructional Hours : BBA : 6 Hours

BBA CA : 6 Hours

Refer - Scheme guidelines for assessment.

Semester VI

Credit 4

Paper

Type

Elective II /

Common

Max.

Marks

CIA:80 +

CE :20

Course Outcome 1. acquire the ability to make links across different areas of knowledge and to generate, develop and evaluate

ideas and information so as to apply these skills to the project task.

2. acquire the skills to communicate effectively and to present ideas clearly and coherently to specific

audience in both the written and oral forms.

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16CPE 05PERSONALITY, APTITUDE AND CAREER ENHANCEMENT

PACE – V

Course Objectives

• To recap concepts learnt in PACE 3 & 4 and introduce adequate soft skills required for the business environment

to the students. • To introduce concepts on Creativity and Time Utilization Management. • To give extensive exercises on Quantitative Aptitude, Reasoning Aptitude & Verbal Aptitude, by inculcating all

the company-specific papers those are required to participate effectively in the Placement Process. • To introduce higher level concepts on Personal Effectiveness Skills and Resume Building. • To reiterate the importance of Impression Management and its effectiveness

Unit - I: Quantitative Ability – Company Specific Number System – Divisibility rules, Unit digit, BODMAS, HCF and LCM. Averages AP and GP – Percentage –

Increase and decrease concepts. Profit and Loss – Interest Calculation – Simple interest and Compound interest.

Time Speed Distance – Problems on Trains, Boats and Stream, races. Time and Work – Pipes and cistern.

Permutation and Combination – Probability – Ratio Proportion, Problems on ages. Mixtures and Solutions –

Alligation.

Unit - II: Reasoning Ability – Company Specific Data Arrangements – Linear and Circular arrangement. Data Interpretation – Alpha and Numeric series – Odd man

out. Coding and Decoding. Venn diagram – Set language properties – Syllogism – Data Sufficiency – Applications

of quantitative ability concept. Clocks and Calendars.

Unit - III: Verbal Ability – Company Specific Vocabulary – Etymology, Root words, verbal analogy. Reading – Reading Comprehension, Jumbled Paragraphs and

Jumbled Essays. Application of Grammar concepts – Sentence Construction, Sentence Improvisation. Critical

Reasoning – Statement/Argument – Premises, Inference, Conclusion, Strengthening and Weakening of arguments.

Unit - IV: Group Discussion Skills Lateral Thinking – Out of Box thinking, Creative Problem-solving, Practical Application. Anger Management –

Causes of Anger, Channelizing Anger, Effective Anger management – Stress Management – Causes of Stress,

Importance of Eustress, Steps to effective Stress Management. Quizzes related to current affairs.

Unit - V: Interview Skills Impression Management – Psychology behind Professionalism, Powerful impressions. Handling Common Questions

in Interviews. Ethics and Integrity vs Psychometric test. Time Utilization Management – Methods and Strategies.

Reviews – Resume Building, Goal-setting and Personality.

Course Outcomes On the successful completion of PACE 5, the students would be able to Utilize

time, being creative and have more insight on business environment. • Equip themselves adequate skill-set that are required to participate effectively in the Placement Process. • Develop Personal Effectiveness Skills and Resume Building.

Semester IV

Credit 2

Paper Type Skill based

Max. Marks

Online test : 50

+

Viva-Voce : 50

= 100

• Make use of impression management in-terms of participating effectively in interviews.

References 1. Krishna Mohan & Meera Banerji. (2017).Developing Communication Skills. Trinity press. 2. Arun sharma. (2016). Verbal Ability and Reading Comprehension. Mc Graw Hill Education. 3. Norman Lewis. (2016). Word Power Made Easy. Goyal Saab. 4. Wren and Martin. (2016). High School English Grammar. S.Chand. 5. Guy Kawasaki. (2014). Art of Social Media. Penguin. 6. Dr. R. S. Aggarwal. (2018). A Modern Approach to Verbal and Nonverbal Reasoning. S.Chand. 7. Dr. R. S. Aggarwal. (2018). A Modern Approach to Verbal. S.Chand. 8. Dr. R. S. Aggarwal. (2018). A Modern Approach to Nonverbal Reasoning. S.Chand. 9. J.K.Gangal. (2012). A Practical Course in Spoken English. PHI Learning. 10. V.Shamala. (2008). Effective English Communication. Emerald Publishers & Distributors.

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Course Coordinator Chairman - BOS

sri ramakrishna college of arts and science (autonomous)

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