s/s 12 denim trends from bread and butter - 2011
DESCRIPTION
A cool denim report on denim trends .TRANSCRIPT
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Denimsandjeans.com
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Bread and Butter July 2011Trend Report on “Denim”
A report by Stylesight – Leaders in Trend Reporting Worldwide
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Cheat Sheet
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50s LeisureA new feeling has emerged for S/S 12,as 50s vacation wear drives new items,fits and styling. The Hawaiian short sleeve shirt inchambray, higher-waisted 501 fits in rigid indigo and clean vacation shorts.
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MaritimeThe macro trend that’s dominated denim for the past few seasons is morphing— workwear looks move to the dockyard for an update Royal blue indigo and ecru color palettes, wide-leg pants and Naval military detailing update traditional worker styling.
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Tokyo PrairiePrairie themes continue to effect Women’s denim, with long-line, Tokyo inspired silhouettes moving the trend forward Full- length skirts and long-line culottes emerge for S/S 12
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Cool Items
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Grafter ShirtThe railroad jacket has saturated the Menʼs market, and new weights update the item for S/S 12.
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Grafter Shirt8-11 oz weight denims and chambrays / Shirts with squared-off hems and large pockets / Shawl collars offer a maritime spin / Bright red-cast indigos are reminiscent of Chinese chore coats .
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Gang JacketsChannel your inner rebel with these customized Westerns.
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Gang JacketsGang, rebel and biker-inspired / Studded back patches and felt appliqués / Skulls, monsters and horse heads / Torn-off back patches reveal dark indigo beneath.
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Lightweight Leisure PantsThe looser, casual pant continues to trend for both guys and girls.
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Lightweight Leisure PantsLightweight fabrications like TENCEL® mixes and jersey denims / Strong active direction with elasticized waistbands and hems / Loose and relaxed cargo styling / Dropped or elongated flies and seats / Roomy throughhips with tapered hems
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Maritime JacketsNew denim styling re-invents the jacket for S/S 12.
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Maritime JacketsLightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.
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Flared Sailor PantThe flare gets a nautical makeover, taking it into Summer 2012.Wide-leg flares in saturated indigos / Sailor pant-inspired stitch-down front pockets / Clean or glossy finishes /Slash trouser pockets and tie-waist details
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Guys Smart N Loose !Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.
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Prepster ShortGuy’s shorts smarten up with refined, mid-thigh inseams and trouser styling.
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Prepster ShortLightweight and relaxed Summer item / Straight cut and worn neat on the hips / Stitch-through front pockets or trouser slashes / Satorialist, tab-front fly / The selvedge chambray trouser-short is a key item for S/S 12.
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Styling
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Sartorial WorkerButton-down collars and bow ties / The railroad jacket is given a tailored update / 40s Land Girl references /Fitted chore coats / Neckerchiefs complete this 40s look.
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Sartorial WorkerThe workwear trend continues, but new tailored styling updates this classic jeanswear theme.
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Tokyo PrairieThe prairie trend drives new, long silhouettes into the Women’s market.
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Tokyo PrairieThe full-length prairie skirt emerges as a new item / Exposed button flies and slash or patch pockets / Full, A-lineculotte shapes / Draped dresses with prairie styling / Zip-front skirts at Tiger of Sweden are a modern take .
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Naval StylingNaval influences drive the workwear trend forward for next Summer.Key items include the sailor pant with stitch-through front pockets and the double breasted peacoat / FishermanAnd..
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Naval Stylingcontd… sailor, button-front details / Indigo and white color palette / Railroad or hickory stripes / Lace-up front openings / Anchor motifs on buttons and coin pockets.
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Fabric Trends
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Azure IndigoRoyal blue has hit the saturation point for S/S 12.
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Azure IndigoFashion-forward shade is reminiscent of Chinese worker jackets / Glossy and raw in vibrant tones / Lightweight fabrics are key for this Summer fashion shade / Over-dyeing accentuates vibrancy / Yarn-dyed warps and weft.
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Salt n Pepper ConstructionsThe return to durable worker fabrications leads to salt n pepper constructions.
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Salt n Pepper ConstructionsTwisted threads include indigo and ecru, grey, brown and white / Marled and flecked effects / Salt n pepper wefts for a more subtle texture reverse / Shirting weights / Rigid workwear looks / Traditional twisted yarn techniques for added strength..
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Indigo PatternTrending for a few seasons, railroad stripes are joined with dots and micro repeats for S/S 12.
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Indigo PatternRailroad, ticking and hickory stripes / Wabash spots and “Stifel” inspired prints / Modernized bandanna andneckerchief prints in indigo and ecru / Multi-layered and colored stripes at Leviʼs Made and Crafted.
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Neppy ChambrayThe overwhelming trend for chambray in the marketplace leads to textured fabric updates.
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Neppy ChambraySlubby and neppy yarns offer rustic character to basic weaves / Sky-blue indigo shades / Basic chambray shirtsare re-invented / Quilted surfaces at Lee add to surface texture
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Print + Pattern
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Grain Stack StampsClassic rubber stamped workwear branding is joined by Americana slogans and updates.
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Grain Stack StampsSolid black on indigo or ecru / Branded symbols and logos / Nautical and workwear references / Destroyed andworn finishes / Cornelli and chain stitches / Mechanic’s coverall looks
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Design Details
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Ladies UtilityClean, minimal styling drives new Women’s tops and dresses.
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Ladies UtilitySimple scoop neck shapes and loose, relaxed silhouettes / Half-placket button-fronts / Popover styles in bleached-out lightweights / Drapey TENCEL® blends or ultra-lightweight denim / Clean and simple, utilitarian pockets
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Graphic PatchLast season’s patch-and-repair looks are stylized and re-worked for Summer 2012.
Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,collars, internal linings and front plackets
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Graphic PatchLast season’s patch-and-repair looks are stylized and re-worked for Summer 2012.
Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,collars, internal linings and front plackets
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Wash + Color
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Clinical EcruEcru takes prominence as the Summer shade of choice for denim.
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Clinical EcruClinical lab coats and Western jackets look fresh in the color / Unrefined and unbleached cottons / New Summerwhite alternative / Predominantly for Menswear
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Color RangesRecent color palettes are given a quirky update for next season.
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Color RangesClassic primary colors / Off-beat or muted tones / Burgundy and salmon hues both at Lee and Tiger of Sweden / Sun-bleached mustards, acid washed brown and burnt orange / Saturated hues..
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Special thanks to Stylesight for sharing this trend report from
Bread and Butter .