sse gaming steep group 1b 2011
DESCRIPTION
SSE Media Management Home Assignment on the social factors that drive the serious gaming industry over the course of the next years.TRANSCRIPT
04/13/2023 Stockholm School of Economics - Media Management 2011 1
Social factors driving
Serious Gaming
Group 1bNadine Nordland, Sven Ahrens,
Anton Israelsson, Fredrik Kihlberg
04/13/2023 Stockholm School of Economics - Media Management 2011 2
There is no single definition for Serious Gaming1
Clark Abtn (1970)
• “…games not designed with the sole intent of entertaining…”
Fun Facts
• Not necessarily “fun” possible disadvantage
• Not always “serious” and not always a “game”
• Both advanced flight simulation and Angry Birds considered as serious games Why?
• Not for electronic gaming• Created to solve a
problem• Tactics, strategy,
anticipation
http://www.futurelab.net/blogs/marketing-strategy-innovation/2011/01/angry_birds_2010_best_serious_.html
http://instructionaldesignfusions.wordpress.com/2010/11/20/serious-about-games/
04/13/2023 Stockholm School of Economics - Media Management 2011 3
There are three categories of Serious Games2
Advergames
Game-based Learning
Simulation Games
04/13/2023 Stockholm School of Economics - Media Management 2011 4
Social factors will drive further growth3
Growth with no signs of stopping1
(Social) media socially accepted2
Companies and governments use them3
Chat questions vs. real participation in class4
Homeschooling trends5