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    Centralizing the DecentralThe Value Implications O

    Single Sign-on ServicesKartik Rishi Teresa Lam Augustus Yuan Scott Kuehnert

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    Agenda

    SSO ProvidersWe provide an analysis of three large SSO services on how they treat users and

    SSO Users

    An in-depth look on the prevalence of SSO as a service through an empirical in

    SSO IntegratorsA quick look at the utilization of SSO systems by existing services

    Introduction & Stakeholders

    Understand the premise behind why we conducted our study and a glimpse in the direct/indirect stakeholders interact with Single Sign-On services.

    Best Practices & ConclusionBy synthesizing the work that weve done, we have some methods that users castay safe and secure online.

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    intro

    Internet is Growing

    Everyone knows this, its huge.

    Self-IdentityOur constant interactions online establish our personal identity onli

    Growing ServicesThe amount of businesses/services online for users is growing expone

    Points of AuthorityA growing trend where services act to authenticate you as a unique ind

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    Stakeholders

    Direct Stakeholders Indirect Stakeholde

    SSO Users

    SSO IntegratorsEx. Groupon, LivingSocial

    SSO ProvidersEx. Facebook, Google, OpenID

    Government

    Data Aggregation Ser

    Marketing Agencie

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    SSO Integrators

    Stack Exchange A collection of sites focusing on Questions & Answers service

    Focuses on convenience of the userAllows access to 90+ sites with one accountManage accounts easier and provide profiles for career employe

    Social Deals A type of service that uses social media to target niche markets w

    Focuses on the personalization of the userSpecifically target ads/deals based on user interests

    Wolfram-Alpha Computational engine used to understand Big Data through

    Focuses on making data accessible to the userDevelops algorithms to improve site services based on user entri

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    SS

    Methods & DemographicsWe utilized Amazon Mturk to reach a far and greater audience in a short period

    Age n %18-21 17 12%22-25 43 30.3%26-30 41 28.9%31-40 28 19.7%41-50 9 6.3%51-60 3 2.1%61-70 1 0.7%

    Gender n %

    Male 94 66.2%

    Female 48 33.8%

    Country n

    India 116

    USA 17

    Pakistan 2

    Other 7

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    SS

    Why do you use Single Sign-On services?

    Its easy and convenient

    Much easier and fast to sign up to website with this service

    It provides security as one time login and logout. Also no need to remempasswords every time

    SSO services are quite easy to use and fast as well. It reduces the threat ofand many other online privacy issues. Hence using SSO services is safe an

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    SS

    Why do you use Single Sign-On services?

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    SS

    Usage of SSOs vs Privacy violation in the future?Do you ever worry that your privacy might be violated in the future? Please mark the sca

    1. Not Worried At All: 47/142 and 32/47 = 68.1% use SSOs

    2. Somewhat Worried: 17/142 and 9/17 = 52.9% use SSOs

    3. Neutral: 26/142 and 13/26 = 50% use SSOs

    4. Worried: 33/142 and 19/33 = 57.6% use SSOs

    5. Extremely Worried: 19/142 and 10/19 = 52.6% use SSOs

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    SS

    Privacy Violated in Past vs Privacy Violated in Future

    Only 11 out of the 142 participants actually had their privacy violatepast.

    72.7% of the 11 participants answered either a 5 Extremely Worried or a

    for their privacy being violated in the future.

    This shows that people who had their privacy violated in the past are moreabout their future privacy.

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    SSO Providers

    Motivation

    Develop a better understanding of SSO systems &provide useful research

    Prior ResearchUtilized research done by privacychoice.org &knowprivacy.org

    MethodsRead through privacy- and data use- policies atleast twice:

    Once to get an overview of the text and locationsof certain types of clauses

    Again to mark specific locations of text

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    SSO Providers

    Methods Draft a list of specific allowances Create a table to track occurrences of each

    allowance Each value in brackets refers to a specific

    policy

    Findings More focus on data collection in Google More focus on data sharing from Facebook More focus on the rights of companies vs.

    rights of users

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    SSO Providers

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    SSO Providers

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    SSO Providers

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    SSO Providers

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    SSO Providers

    FindingsNo companies had explicit policieto government access attempts

    No companies explicitly share infoget about you from third parties

    ConclusionsPros: Quantitative Allows for direct comparison oCons: Not comprehensive Can be misleading

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    Best Pr

    Be Mindful On The Value of YOUUnderstand the value of your identity online and your stake in web security

    Stay Up-To-DatePolicies change and being knowledgable about updates can keep you better info

    Manage Access To Your InformationDetermine if you no longer use services and shut them down to control data acc

    Evaluate The Value Of Services UsedTake a chance to think about whether you really should use some services online

    Manage Different Kinds of DataConduct an audit of what kinds of information you have online, and control it

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    Questions?We Have Answers.