Justgiving workshop

St Ann’s Hospice

Jonathan Waddingham22 July 2008

Agenda

Top Justgiving tips

7 ways to engage supporters online

Top Justgiving tips

1. Ensure all supporters create fundraising pages

We work on the principle that it is an expectation that anyone taking part in an event will set up a Justgiving page

http://justgiving.typepad.com/charities/2008/01/how-a-small-cha.html

Helen Yates, Director of MSRC

Top Justgiving tips

2. Plan your supporter care

http://justgiving.typepad.com/charities/2007/10/outstanding-sup.html

Subscribe to page creation and expiry alerts

Thank people for creating a page, and when the page expires

Email donors who want to keep in touch

Top Justgiving tips

3. Give advice on using Justgiving

http://justgiving.typepad.com/charities/files/making_the_best_of_justgiving.pdf

We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them.

We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working!

Geoff Watson, Fundraising Events Manager - Help the Hospices

Top Justgiving tips

4. Encourage people to be imaginative & Creative

More than just Events!

eat lots of cream eggs

Fundraising idea:

Dougie ate 16 cream eggs

and raised… £864.00 for Love Hope Strengthwww.justgiving.com/dougiematthews

pole dancing

Fundraising idea:

Christine and co did a record breaking pole dance and raised… £2,046.00 for WACIA

www.justgiving.com/theworldshighestpoledance

shave your beard

Fundraising idea:

John shaved his 39 yr old beard

and raised… £5,739.09 for Alzheimers Society www.justgiving.com/levytakesitoff

get married

Fundraising idea:

Jane and Ronnie got married

and raised… £1,080.00 for Save the Children www.justgiving.com/janecallaghan

7 ways to engage supporters online

• Engagement is more than just a ‘donate now’ button

• It’s about building relationships with supporters

• Reaching out to people in their online world

• Go to where your supporters are, don’t expect them to come to you

• Hard to measure, may not reap immediate returns

• The investment is time more than money

• If you do it, do it well – be authentic

1. YouTube – Dangerous Ground?

www.dangerousground.org

http://justgiving.typepad.com/charities/2007/12/dangerous-groun.html

1. YouTube – Dangerous Ground?

over 85,000 people have viewed one of the dangerous ground videos and

thousands have visited the website.

www.justgiving.com/dangerousground

“”

1. Videos – show what you do

www.acorns.org.uk

2. Flickr

http://flickr.com/photos/justgiving/2592780349

2. Flickr

2. Flickr

Photo from http://www.flickr.com/photos/27717319@N06/2581829969/

Fundraising page: http://www.justgiving.com/simondeacon

2. Flickr

Photo from http://flickr.com/photos/fstorr/2202454676/

Fundraising page at http://www.justgiving.com/francisstorr

2. Flickr

www.flickr.com/photos/sightsavers

2. Flickr

www.flickr.com/people/breastcancercare

1. & 2. Flickr & YouTube on Justgiving

www.justgiving.com/laurahknight

3. Facebook

3. Facebook – biggest referrer to JG

http://apps.facebook.com/justgiving

20% of people who come to Justgiving, come from Facebook

3. Facebook – or other social networks

www2.saga.co.uk

3. (other social networks)... Silver surfers!

http://justgiving.typepad.com/charities/2007/11/raise-an-additi.html

This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise

This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship.

Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online.

The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy. 

4. Your *own* social network

http://www.doggysnaps.com

4. Your *own* social network (forums work too)

http://www.alzheimers.org.uk/talkingpoint

Serve a purpose; be useful

5. Widgets (mini versions of fundraising pages)

5. Widgets

5. Widgets

http://www.cardiomyopathy.org/CMA-supporters-fundraising-pages.html

5. Widgets

http://www.qhotels.co.uk/hikinghoteliers

5. Widgets

http://justgiving.typepad.com/charities/2008/06/ipledge-for-buw.html

5. Widgets

www.bullying.co.uk

6. Blogs – charity worker

http://www.msf.ca/blog

6. Blogs – charity fundraiser & awareness raiser

http://pinkandsmiley.blogspot.com

6. Blogs – charity CEO

http://ceoatlarge.blogspot.com

7. In Memoriam

http://www.hokh.org/in_memoriam

7. In Memoriam

http://www.zoesplacemidlands.org.uk/donations.html

7. In Memoriam

www.justgiving.com/stannshospice/remember

7. In Memoriam

5. Widgets

4. Your own network or forum

3. Facebook

2. Flickr

1. YouTube

6. Blogs

7 ways to engage supporters online

Quick free wins!

•Google Alerts

•Google Analytics

•Blog search (technorati)