st paul’s girls’ school international brand guidelines · 2019-12-03 · contents st paul’s...

ST PAUL’S GIRLS’ SCHOOL INTERNATIONAL BRAND GUIDELINES

NOVEMBER 2019 | VERSION 1.0

CONTENTS


Introduction

Brand Truths 03

SPGS International: Holding Company

Introduction 04

1.0 The Logo 05

1.1 Logo Usage 06

1.2 Logo Sizing 07

1.3 Joint Branding 08

1.4 Typefaces 09

1.5 Stationery 12

1.6 Business Cards 13

1.7 Email Signature 14

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SPGS International: Chinese Schools

Introduction 15

2.0 The Logo 16

2.1 Logo Usage 18

2.2 Logo Sizing 19

2.3 Logo Integrity 20

2.4 Social Media Use 21

2.5 Branding QR Codes 22

2.6 Joint Branding 23

2.7 Colour Palette 24

2.8 Typefaces 25

2.9 Stationery 28

2.10 Business Cards 29

2.11 Email Signature 30

2.12 PowerPoint 31

SPGS Chinese Schools: Brand in Action

Introduction 32

Sports Kit 33

Displays 35

Printed Materials 36

Merchandise 38

Signage 39

Contact

Contact Details 40


| 03

These brand guidelines provides a framework for consistent application of the school’s visual identity which, in turn, communicates the brand truths of St Paul’s Girls’ School.

St Paul’s Girls’ School has a distinct ethos: independent; liberal; innovative, with the adventure of scholarship at its core. The school does not expect all communications to be identical but rather an expression of the ethos, within the structure of these guidelines.

The St Paul’s Girls’ visual identity and that of the international schools is fundamental to communicating the right message and tone for those who may not know the schools. All communications should be consistent and reflect the school ethos and brand truths both in content and presentation.

ST PAUL’S GIRLS’ SCHOOL BRAND TRUTHSAt the core of this is the key brand benefit:St Paul’s Girls’ School inspires and supports the adventure of independent scholarship

Underpinning this brand benefit are five school truths:

SCHOLARSHIPScholarship lies at the heart of everything we do and underpins our quest to support our students in developing the ability to think, communicate and learn.

SUPPORTWe are committed to providing the strongest support for our students both in their academic and their personal lives.

INDEPENDENTWe strive to develop independent thinkers and self directed learners.

INSPIREWe inspire our students to enjoy the adventure of scholarship.

WIDEN PERSPECTIVESWe give the students a larger sense of the world, and their role within it.

INTRODUCTION | BRAND TRUTHS

SPGS INTERNATIONAL | HOLDING COMPANY


At the heart of St Paul’s Girls’ School visual identity is the wreath.

It is embedded in the heritage of the school and is held in high regard by the students and the wider school community. It is therefore only right that the wreath is also the key identity for the International Schools.

This section explains how to use the SPGS International logo for use on materials in regards to the Holding Company.

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SPGS International Holding Company

This logo is to be used by the parent company only and should not be used by the individual international schools for any communications or marketing purposes.

It has been designed for use by members of staff of the Holding Company and has limited uses which include stationery, business cards and email signatures.

HOLDING COMPANY | 1.0 LOGO


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The Holding Company logo should always be used as per the supplied artwork file. The wreath and word marque should always be used together and never separated.

Positive versionMade up of 90% black, this is the preferred version to be used – on white and light coloured backgrounds.

Negative versionThis is a white logo that can be used on dark backgrounds and images.

HOLDING COMPANY | 1.1 LOGO USAGE

Positive version90% Black

Negative versionWhite

Colour:90% BlackC.0 M.0 Y.0 K.90R.65 G.64 B.66#414042


| 07

Clear space and recommended sizes

There should be an exclusion zone around the logo which is based on the height of the word marque. This is to prevent the logo being used too close to other elements, which would compromise its clarity.

Minimum size for print is 13mm wide.Minimum size for digital use is 55px wide.

File formats for printAlways use a vector .ai or .eps file for printed materials especially for large format, as the logo can be scaled without losing quality.

File formats for digital useJpg or Png file formats are best used for online materials and for use in Microsoft packages.

HOLDING COMPANY | 1.2 LOGO SIZING

X

X

X

X

X

Exclusion zone

Use on A4(w)32mm

Use on A5(w)26mm

Minimum size(w)13mm


| 0 8

Joint branding

Where the Holding Company is required to partner another organisation please ensure the logo is used at a size that is legible. A vertical rule is recommended for use between the SPGS International and any other logos.

HOLDING COMPANY | 1.3 JOINT BRANDING


| 09

English – primary font: Gill Sans Nova

A classic and distinct font, Gill Sans Nova should be used in all communications as the primary typeface. The font family provides several weights – Gill Sans Nova Book should be used for body text.

Other weights – Light, Medium, SemiBold and Bold can be used for emphasis of content such as headings, quotes and pullout messaging.

HOLDING COMPANY | 1.4 TYPEFACES

Gill Sans Nova LightGill Sans Nova Light ItalicGill Sans Nova MediumGill Sans Nova Medium Italic

GILL SANS NOVA BOOKabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

Gill Sans Nova SemiBoldGill Sans Nova SemiBold ItalicGill Sans Nova BoldGill Sans Nova Bold Italic


| 10


English – secondary fonts: Lucida Bright

This can be used for headings and emphasis alongside Gill Sans Nova. It should only be used to complement the primary font and should not be used for large amounts of body text.

Digital use font: ArialWhere Gill Sans and Lucida are not available for use, such as Microsoft packages and some digital applications, then Arial may be used.

LUCIDA BRIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

ARIAL abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

— Headings

— Quotes

— Pullout information

— Eshots

— Microsoft Office

— MailChimp


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Chinese font: Noto Sans

Noto has been designed by Google as a universal font. It has been designed to be visually harmonious across multiple languages, with compatible heights and stroke thicknesses. This can be used for translating Chinese text where Gill Sans and Lucida Bright are not available.

Noto Sans RegularNoto Sans MediumNoto Sans BoldNoto Sans Black

NOTO SANS DEMI LIGHTCJKabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)


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Letterhead & comp slip

Pre-printed letterhead, continuation sheets and compliment slips are to be used wherever possible for external comms.

HOLDING COMPANY | 1.5 STATIONERY

Forename SurnameAddress Line 1Address Line 1TownPostcode

1 Month 2019

Charitable company limited to guarantee. Registered in England as 6142007. Registered charity no. 111613. Registered address as printed.

Dear Sir/Madam,

It volenihic te rerum arior assitas pietur, omnimus andigenti quistiis ut moluptur, quis asperio. Il molore nosa eatem volla volenihit et lit fuga. Itatem int maion porios quundit, que desentota derovit iaturit lant exerit doloris nonsequid quiaturita cumquat iatus.

Fic tem que netur audis aut quiassitecae velitibusam, arum, core cum eaquos volupti isitius numquiam qui dellabor reiur molor adit que seditate nis aut odi adi bla quosseq uiameni hillaborero quam volorpo ritisit rest re pe ad qui dolupid ipiduci libusantio offi cae explit rera iusa soluptati te vitin et quostrum ipsus aciendel eossit utem inulparum, sitatquos de min cus, cum aut rero que ma que ea con re odi doles etur, coratecto ium nonet lam inimper fernate il et dolore volore sit omniscidel ipsam esciduciae et aut lit offi cie nemquam, ut qui dem apedi conseris eiur..

Neque voluptatis as denisim agnit, nonsequatias solori debis necus eriant, ni optate natium laborepudi to eum volestorrum faccum quaerum remoluptam alignia verfere ceptam este nonet lab int offi cto conre pa aut event, omnimusa verestrum, si con plant dolore, offi c tem fugiae volore denti velis nonsed quo quunt offi cium.

Your sincerely,

Name SurnamePosition

St Paul’s Girls’ SchoolBrook Green, London W6 7BS United KingdomT +44 (0)20 7603 2288E [email protected]

St Paul’s Girls’ SchoolBrook Green, London W6 7BSUnited Kingdom

T +44 (0)20 7603 2288E [email protected]

With compliments


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Business cards

These are a landcsape format and printed on both sides – please ensure you use the available template to produce all artwork.

Details in English and Chinese should be:– Name– Job title– Direct Line– Switch– Mobile– Email

HOLDING COMPANY | 1.6 BUSINESS CARDS

Forename SurnameJob title

+44 (0)20 7605 1119 (direct)+44 (0)20 7603 2288 (switch)+44 (0)7990 [email protected]

St Paul’s Girls’ SchoolBrook Green, London W6 7BSUnited Kingdomspgs.org

用的名字姓职称

直线 +44 (0)20 7605 1119总机 +44 (0)20 7603 2288手机 +44 (0)7990 123456郵箱 [email protected]

St Paul’s Girls’ SchoolBrook Green, London W6 7BSUnited Kingdomspgs.org


Email signature

Please use the available template for all email signatures and insert the necessary details. This template should only be used by members of staff of the Holding Company, and not by any individual schools.

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HOLDING COMPANY | 1.7 EMAIL SIGNATURE

Important NoticeThis message and any fi les transmitted with it are confi dential to the addressee. If you are not the intended recipient, any disclosure copying or distribution is prohibited and may be unlawful. You should notify the sender immediately and delete this message and any attachments without retaining a copy. Please note that any views or opinions expressed in this message are solely those of the author and may not represent those of the Company or School. No liability is accepted by St Paul’s Girls’ School for any loss or damage incurred through use of this email.

Charitable company limited to guarantee. Registered in England as 6142007. Registered charity no. 111613.

Warm regards,

Forename SurnameJob TitleDL +44 (0)20 7605 1234

St Paul’s Girls’ SchoolBrook Green, London W6 7BSUnited KingdomT +44 (0)20 7603 2288

spgs.org

SPGS INTERNATIONAL | CHINESE SCHOOLS


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At the heart of St Paul’s Girls’ School visual identity is the wreath.

It is embedded in the heritage of the school and is held in high regard by the students and the wider school community. It is therefore only right that the wreath is also the key identity for the International Schools.

This section explains how to use the branding for the Chinese schools.


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SPGS CHINESE SCHOOLS | 2.0 THE LOGOS (SIMPLIFIED)

Logotype for Chinese Schools Simplified Chinese

There are currently two Chinese School logos: ShèngBóGōngXué and ShèngBóGuoJi.

These have been created with simplified characters and should be used as the primary logos. Traditional character versions have been produced for use in Hong Kong and Taiwan (see overleaf).

ShèngBóGōngXué SimplifiedPositive version: Red Amber

ShèngBóGuoJi SimplifiedPositive version: Red Amber


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SPGS CHINESE SCHOOLS | 2.0 THE LOGOS (TRADITIONAL)

Logotype for Chinese Schools Traditional Chinese

The traditional character versions have been produced for use in specific overseas Chinese communities.

ShèngBóGōngXué TraditionalPositive version: Red Amber

ShèngBóGuoJi TraditionalPositive version: Red Amber


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SPGS CHINESE SCHOOLS | 2.1 LOGO USAGE

The Chinese School’s logo should always be used as per the supplied artwork file. The wreath and word marque should always be used together and never separated.

Positive versionThis is the preferred version to be used on all materials – on white and light coloured backgrounds.

Negative versionThis is a white version of the logo that can be used on dark backgrounds and images.

Positive versionRed Amber

Negative versionWhite


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Clear space and recommended sizes

There should be an exclusion zone around the logo which is based on the height of the word marque. This is to prevent the logo being used too close to other elements, which would compromise its clarity.

Minimum size for print is 13mm wide.Minimum size for digital use is 55px wide.

File formats for printAlways use a vector .ai or .eps file for printed materials especially for large format, as the logo can be scaled without losing quality.

File formats for digital useJpg or Png file formats are best used for online materials and for use in Microsoft packages.

SPGS CHINESE SCHOOLS | 2.2 LOGO SIZING

X

X

X X

X

Exclusion zone

Use on A4(w)32mm

Use on A5(w)26mm

Minimum size(w)13mm


| 20

Protecting the integrity of the logo and what not to do

It is important not to change any element of the logo or adjust it in any way. It should always be used as one element and the supplied files should not be altered in any way.

DON’T:1. Alter the position of the elements, nor resize them

or typeset the words.

2. Change the colour of the elements.

3. Use any effects on the logo eg. drop shadows.

4. Use images or colours behind the logo that render it illegible. Some images may require some retouching to create a clear space for the logo.

SPGS CHINESE SCHOOLS | 2.3 LOGO INTEGRITY

1

3

2

4


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Using the logo on social media

Due to restrictive sizing, the wreath may be used on its own for use on social media. The wreath should be used on the Red Amber background, in a circle or square, dependent on what social media platform it is for.

SPGS CHINESE SCHOOLS | 2.4 SOCIAL MEDIA USE


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Branding QR codes

Due to restrictive sizing, the wreath may be used on its own for use on QR codes. It is recommended to use the Red Amber logo on a white background.

SPGS CHINESE SCHOOLS | 2.5 BRANDING QR CODES


| 23

Joint branding

Where an individual school is required to partner with another organisation please ensure the logo is used at a size that is legible. A vertical rule is recommended for use between the Chinese school logo and any other logos.

SPGS CHINESE SCHOOLS | 2.6 JOINT BRANDING


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Red Amber is the foundation colour for the Chinese schools branding. Through consistent application, the colour palette will become an essential tool in building a distinctive and recognisable set of brand communications.

Where possible, use the Red Amber and SPGS Grey as they best reflect the London and Chinese schools. The other colours in the secondary palette can be used to complement the primary colour and create visually engaging design.

SPGS CHINESE SCHOOLS | 2.7 COLOUR PALETTE

PRIMARY PALETTE SECONDARY PALETTE

Yellow

Pantone 152C

C.4 M.65 Y.100 K.0

R.234 G.120 B.6

Hex#ea7824

Teal

Pantone 7717C

C.78 M.19 Y.37 K.3

R.30 G.151 B.160

Hex#1e97a0

Coral

Pantone 171C

C.0 M.75 Y.75 K.0

R.255 G.94 B.60

Hex#ff5e3c

Stone

Pantone 7529C

C.30 M.30 Y.35 K.8

R.169 G.158 B.148

Hex#a99e94

Red Amber

Pantone 1807C

C.20 M.92 Y.85 K.16

R.174 G.51 B.49

Hex #ae3331

Blue

Pantone 295C

C.100 M.82 Y.40 K.40

R.12 G.46 B.79

Hex#0c2e4f

SPGS Grey

Black tint 90%

C.0 M.0 Y.0 K.90

R.60 G.60 B.59

Hex#3c3c3b

Green

Pantone 3435C

C.100 M.0 Y.90 K.80

R.0 G.60 B.23

Hex#003c17


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SPGS CHINESE SCHOOLS | 2.8 TYPEFACES

Chinese font: Noto Sans

Noto has been designed by Google as a universal font. It has been designed are to be visually harmonious across multiple languages, with compatible heights and stroke thicknesses. This can be used for translating Chinese text where Gill Sans and Lucida Bright are not available.

Noto Sans RegularNoto Sans MediumNoto Sans BoldNoto Sans Black

NOTO SANS DEMI LIGHTCJKabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)


| 26


Primary font: Gill Sans Nova

A classic and distinct font, Gill Sans Nova should be used in all communications as the primary typeface. The font family provides several weights – Gill Sans Nova Book should be used for body text.

Other weights – Light, Medium, SemiBold and Bold can be used for emphasis of content such as headings, quotes and pullout messaging.

Gill Sans Nova LightGill Sans Nova Light ItalicGill Sans Nova MediumGill Sans Nova Medium Italic

GILL SANS NOVA BOOKabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

Gill Sans Nova SemiBoldGill Sans Nova SemiBold ItalicGill Sans Nova BoldGill Sans Nova Bold Italic


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Secondary fonts: Lucida Bright

This can be used for headings and emphasis alongside Gill Sans Nova. It should only be used to complement the primary font and should not be used for large amounts of body text.

Digital use font: ArialWhere Gill Sans and Lucida are not available for use, such as Microsoft packages and some digital applications, then Arial may be used.

LUCIDA BRIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

ARIAL abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890£&@?!/+(.,:;)

— Headings

— Quotes

— Pullout information

— Eshots

— Microsoft Office

— MailChimp


| 28

SPGS CHINESE SCHOOLS | 2.9 STATIONERY

Letterhead & comp slip

Pre-printed letterhead, continuation sheets and compliment slips are to be used wherever possible for external comms.

Forename SurnameAddress Line 1Address Line 1TownPostcode

1 Month 2019

Dear Sir/Madam,

It volenihic te rerum arior assitas pietur, omnimus andigenti quistiis ut moluptur, quis asperio. Il molore nosa eatem volla volenihit et lit fuga. Itatem int maion porios quundit, que desentota derovit iaturit lant exerit doloris nonsequid quiaturita cumquat iatus.

Fic tem que netur audis aut quiassitecae velitibusam, arum, core cum eaquos volupti isitius numquiam qui dellabor reiur molor adit que seditate nis aut odi adi bla quosseq uiameni hillaborero quam volorpo ritisit rest re pe ad qui dolupid ipiduci libusantio offi cae explit rera iusa soluptati te vitin et quostrum ipsus aciendel eossit utem inulparum, sitatquos de min cus, cum aut rero que ma que ea con re odi doles etur, coratecto ium nonet lam inimper fernate il et dolore volore sit omniscidel ipsam esciduciae et aut lit offi cie nemquam, ut qui dem apedi conseris eiur..

Neque voluptatis as denisim agnit, nonsequatias solori debis necus eriant, ni optate natium laborepudi to eum volestorrum faccum quaerum remoluptam alignia verfere ceptam este nonet lab int offi cto conre pa aut event, omnimusa verestrum, si con plant dolore, offi c tem fugiae volore denti velis nonsed quo quunt offi cium.

Your sincerely,

Name SurnamePosition

中国广东省广州市南沙区港前大道180号学校办公室

招生办公室电话 +86 20 8521 5836郵箱 [email protected]

赞美

中国广东省广州市南沙区港前大道180号学校办公室

招生办公室电话 +86 20 8521 5836郵箱 [email protected]


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SPGS CHINESE SCHOOLS | 2.10 STATIONERY

Business cards

These are a landscape format and printed on both sides – please ensure you use the available template to produce all artwork.

Details should include:– Name– Job title– Direct Line– Switch– Mobile– Email– School address– Website

Forename SurnameJob title

+86 20 3909 0123 (direct)+86 20 3909 4567 (switch)+86 (0)123 [email protected]

ULink College180 Gang Qian Da DaoNansha District, GuangzhouChina 511458spgs.org

用的名字姓职称

直线 +86 20 3909 0123总机 +86 20 3909 4567手机 +86 (0)123 4567890郵箱 [email protected]

中国广东省广州市南沙区港前大道180号spgs.org


| 30

SPGS CHINESE SCHOOLS | 2.11 EMAIL SIGNATURE

Email signature

Please use the available template for all email signatures and insert the necessary details. This template should only be used by all members of staff of the Chinese schools.

Important NoticeThis message and any fi les transmitted with it are confi dential to the addressee. If you are not the intended recipient, any disclosure copying or distribution is prohibited and may be unlawful. You should notify the sender immediately and delete this message and any attachments without retaining a copy. Please note that any views or opinions expressed in this message are solely those of the author and may not represent those of the Company or School. No liability is accepted by St Paul’s Girls’ School for any loss or damage incurred through use of this email.

亲切的问候

用的名字姓职称手机 +86 (0)123 456789

中国广东省广州市南沙区港前大道180号学校办公室电话 +86 20 3909 456spgs.org


| 31

PowerPoint presentations

The title slide can be used with either a red or white background – it is recommended to use the white background if printing out the presentation as this uses less ink.

The header and footer should be used on all slides of a presentation.

SPGS CHINESE SCHOOLS | 2.11 POWERPOINT

在这里输入标题副标题

标题

添加文字

标题

添加文字

Title slide example

Content slide example 2

Content slide example 1

End slide example


| 32

SPGS CHINESE SCHOOLS | 3.0 BRAND IN ACTION

The following pages show examples of school communications and marketing collateral. They can be used as a guide to design various materials.

| 33



Sports kit

Main items of kit should be branded with the logo. Some small secondary items eg. socks, may be branded with just the wreath symbol.

| 34



Sports kit

A combination of the Amber Red and SPGS Grey (90% black) is recommended.


| 35

Displays

Where possible use the logo at the top of the banner for maximum visibility. Copy should be kept to a minimum and where applicable secondary colours may be used eg. as part of a set of banners. Only use one hero image per banner for maximum visual impact.



| 36

Printed materials

It is preferable to use one hero image rather than multiple images on front covers, posters and leaflets where possible. Images should be natural and reflect the co-educational environment of the school.

In some instances multiple images may be used – please ensure that the legibility of the logo is not compromised.

The Red Amber should be used as the primary colour and complemented by the secondary palette only. Always use the logo on front covers/pages – at the top if possible.

On inside pages of a brochure it is permissible to use the wreath to hold key words.


Sinvelist etur aces in ratiu ndel magnis ad magnitius doluptia parchitium ipistrunt vel maximin verspera aligent,

Xima alitaturia dolupti osaperfe rnam rem voluptates as de dolest qui te conet aspe essitatium re maximoluptas in pre et ipsunt autempore, tempe estotaeprate nonsecus in eum qui tem qui diorit incteceperum aut moluptatet, conse reptatusam landest utempos solorepudi commoluptium faccatur aperist iaecerr orehend andaersped quossec tectusdae. Ibus, quibus.

Sinvelist etur aces in ratiundel magnis ad magnitius doluptia parchitium ipistrunt vel maximin verspera aligent, conet offic te plandit face arci tem qui ut restion.

Bore et volliqu assimi, te vent endigen ecupta estrumet andioribus prestiant eris ipsam quati ullaborio ditatia inctur as elibusa quame od que cor aliqui tem saestione cus etur aut odis eum aute poremquid modignimint od quae.

Aperi ur, occaborro officimintus aliquodi num ea simil il illabor rorpor as simus eseris autetur suntent poaborro officimintus aliquodi num ea simil il illabor rorpor as simus eseris autetur suntent porumque dolorestiat et es cuptatias ilist liquas ea dolupiet ut omniscia duntur.

SPO

RT

创建

Bore et volliqu assimi, te vent endigen ecupta estrumet andioribus prestiant eris ipsam quati ullaborio ditatia inctur as elibusa quame od que cor aliqui tem saestione cus etur aut odis eum aute poremquid modignimint od quae lacereh endam.

Aperi voluptatur, occaborro officimintus aliquodi num ea simil il illabor rorpor as simus eseris autetur suntent porumqu.

Xima alitaturia dolupti osaperfe rnam rem voluptates as de dolest qui te conet aspe essitatium re maximoluptas in pre et ipsunt autempore, tempe estotaeprate nonsecus in eum qui tem qui diorit incteceperum aut moluptatet, conse reptatusam landest utempos solorepudi commoluptium faccatur aperist iaecerr orehend andaersped quossec tectusdae. Ibus, quibus.

Sinvelist etur aces in ratiundel magnis ad magnitius doluptia parchitium ipistrunt vel maximin verspera aligent, conet offic te plandit face arci tem qui ut restion

XIMA ALITATURIA DOLUPTI

First Name Surname Position



Bore et volliqu assimi, te vent endigen ecupta estrumet andioribus prestiant eris ipsam quati ullaborio ditatia inctur as elibusa quame od que cor aliqui tem saestione cus etur aut odis eum aute poremquid modignimint od quae lacereh endam sed.

Aperi voluptatur, occaborro officimintus aliquodi num ea simil il illabor rorpor as simus eseris autetur suntent porumque dolorestiat et es cuptatias ilist liquas ea dolupiet ut omniscia duntur.niendae la sitas ullam acillectur sit pliae ommodio.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sed purus risus. Curabitur id posuere erat ullamcorper ut dolor sollic itudin. Uciene secto volupt aquas del ma faccae molatur. Ucitatemporro et mperrore et verae.

招股书

— Example front cover

— Example spreads

— Example use of images

| 37


Printed materials


O PE N DAY:2 0 O C TO B E R10 : 0 0 –14 : 0 0Places are limited so book early.Contact: [email protected]

扫描一下

SPECIAL EVENT: UNLOCKING THE POWER OF THE HUMAN

FEBRUARY 13, 2019

Tickets are still available for our diversity and inclusion conference for educators on Monday 25 February. A range of speakers will be appearing, including our keynote speaker Chris Holmes MBE. This conference provides a platform to discuss, learn and build confi dence in how you can purposefully and meaningfully have impact in making education a truly inclusive culture, ready for the challenges of the future. Tickets are available from school website.

扫描一下

— Example A5 leaflets

— Example posters


| 38

Merchandise

Always use the full logo in the Red Amber where possible. White or Grey versions are permitted where this is not possible (eg. when the logo appears on the Red Amber background colour).


用的名字姓活动团队


| 39

Signage

For wayfinding signage try to use icons wherever possible as they can work to a universal language. Signage should utilise the SPGS Grey (90%) black as this reflects a modern, clean design.

Other signage should be dual language in English and Chinese.


MAIN RECEPTION主要接待

CONTACT


For more information please contact:

Sara BrazendaleInternational Director

E [email protected] +44 (0)7990 565539

St Paul’s Girls’ SchoolBrook GreenLondonW6 7BSUnited Kingdom

spgs.org

st paul’s girls’ school international brand guidelines · 2019-12-03 · contents st paul’s...

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