staccato approaches and tools to communicate with tenants and community maria csikai...
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STACCATO approaches and tools to communicate with tenants and
community
Maria Csikai [email protected]
Budapest, 02.10.2014
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POTENTIAL in CEE-EU
High potential in housing sector (around 40% of GHG emissions in CEE countries) outworn stock, inefficient heating systems,
High potential for energy efficient refurbishment in block houses as 20% of the population leaves in this stock requires renovation in CEE
High potential to modernize heating systems (Central heating)
BENEFITS
Reduction of the need for energy imports and dependency on Russia
Competitiveness gains linked to increased local investment
New employment opportunities (e.g. in the housing sector, it is estimated up to 185,000 new jobs in the CEE-10)
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Each project is an opportunity to form local and national awareness and convincing stakeholders to invest on energy efficiency
Why we communicate?• Convincing • Share knowledge (questions, behaviour, data, savings etc)• PR• Find partners• Disseminate findings, best practices
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To Whom we communicate?
politicans, investors, public, project managers…
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Actions taken to raise public inclusion and awareness during the STACCATO project
Questionnaire on tools and approaches
Mostly used tools: Website. Personal meeting, Opening or other media event
Guided tours, Training for tenants/owners
Mostly visited content on the websites: financial issues of the investment /funds, loans, shares/, other benefits /comfort, energy price/ technical information /type of solar system, windows etc./
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The most effective communication tools/ target group
Tenants „face to face” meetings,
House community printed newsletter, display, training
Local community publication on local newspaper and website
National community media events, trainings, website, short films
European community Build.up.eu, SEW Award
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Quantity of information (research made by CEU)
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Display
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Newsletter
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Media- Name, design, motto- Ready made articles- Downloadable photos- Media events (opening party)- Monitoring data (graphicons)- Webcam
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Short films
Energiaklub short film
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Thank you for your attention!
www.energiaklub.huwww.faluhaz.eu
www.concerto-staccato.eu
FALUHAZ demonstration project