staff stability - cdn.ymaws.com

8/17/21

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Copyright Brubaker Consulting.

Lou Ann Brubaker BrubakerConsulting.com [email protected] 301-535-5449

STAFF STABILITY JUST AHEAD (part 1)

Staff stability is about 5 things.

Fast assimilation.

Outreach messages

that resonate.

Ease in finding you & applying.

Positive 1st impressions

.

Optimal culture.



Ease in finding you.


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2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting.

Make applications easy to complete

•  Think hard about what you really need to know via an application before you’ll invite someone for an interview

2020 Brubaker Consulting. All rights reserved. Copyright Brubaker Consulting. Copyright Brubaker Consulting.


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For in-person applicants

•  At their convenience — not yours.




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319

198

156

85

78

42 0 100 200 300 400

Millennials (18-34

Gen X (35-46)

Young Boomers (57-66)

Older Boomers (66-75)

Silent Gen

GI Gen


$ $

$

Jan 18th $


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Outreach message

that resonates.



Make the message about your _______, not a short ___________.


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Mistakes companies make

•  Are you really selling the ___?

•  Is the posting ‘_________’ heavy?



Who would YOU want to work for?

Good Times Assisted Living Facility is seeking a few great people who want to make an important difference each day in the quality of life of elders. As a Nursing Assistant you’d be part of a collaborative team whose energy, creativity, and communication are valued and rewarded. We believe in your quality of life, too -- so you’ll find our culture provides ongoing opportunities to grow (tuition assistance and in-house training), a work/life balance and a commitment to coaching that enables you to be the best you can be. To learn if we’re the right place for you simply click below and tell us a bit about yourself. See what others have to say about us at Glassdoor, LinkedIN and Facebook, too!


Don’t be arm’s length. •  Scrub every single ad and remove all distancing

language & replace it with first & second person:

Distancing grammar Personalized grammar

At Happy Valley…

Candidate should apply…

New hires must be…

Benefits include…

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Copyright Brubaker Consulting. Copyright Brubaker Consulting.

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Copyright Brubaker Consulting. Copyright Brubaker Consulting. Copyright Brubaker Consulting.


Glassdoor reviews.



•  “I’ve heard about PPE shortages and that’s not really been a problem here. Our manager made sure we were as safe as possible.”

•  “Covid has been the worst thing that I’ve ever seen as a housekeeper. My manager has been really amazing. She’s always watching out for us and asking how we’re doing. When we needed something she listened and took care of it."

•  “I feel lucky to have worked here during Covid. Leadership is always trying to make it easier for us. Every day I worked some extra hours they sent dinner home with me for my family so I could just relax.”


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Outreach message

that resonates.


Positive 1st impressions

.


Poor telephone/in-person responses to inquiries



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____________ matter.


v Copyright Brubaker Consulting.

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• When the search will most likely ________

• How ______________________ from someone •  When their _________ might be •  Who they’d _________________ (and introduced to if possible)

Candidates need/deserve to know:


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• Give applicants a copy but ALSO share: •  Where they would (most likely)

_______________________.

•  A little bit about the ___________ •  their acuity, cognitive skills

•  _____ things you do to add to their life quality

“Job descriptions” are more than just a piece of paper.


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5 Right ?s



‘What if’ and ‘how would’ don’t predict future success

• Anybody can hypothesize how they ________/________/_________ handle something

• True predictors start with • “______________________________________ when….

•  you felt overwhelmed?"

• didn’t know what to do?”

•  you had a problem with a co-worker?”

• a complaint by a resident’s family member?"

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Collect the ‘_________’ you want to tell about your facility

• Percentage of your residents who __________

• Low utilization of ER/re-hospitalization • Services you’re especially proud to provide


• Other providers who have ___________________ •  YOUR story

Be a storyteller.


• ____________________ your facility or a staff member has received •  If your facility had the ‘CNA of the Year’ award by your state

association make sure you tell applicants • ________________ awards from AHCA or other association that

recognize your quality commitment

Be a storyteller.

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Tours are a team sport.

•  Ideally the applicant is toured by a respected staff member who would be their _______________

•  Hand pick & train your tour guides

•  Tell the applicant to _________________________.

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•  Thanks for their time.

•  ___________________________

•  ________________

• Walk to door

•  Follow-up as/when promised

Copyright Brubaker Consulting. Copyright Brubaker Consulting.

Copyright Brubaker Consulting. Copyright Brubaker Consulting. Copyright Brubaker Consulting.

Thanks for joining me. Stay well, stay safe.

staff stability - cdn.ymaws.com

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