ONLINEADVERTISING

2017RATE CARD

@StandardKenya

digitalsales@standardmedia.co.keThe Standard Media Group

W W W . S TA N D A R D M E D I A . C O . K E

IMPRESSIONS

PAGE VISITS

DWELL TIME

DESKTOP TRAFFIC

MOBILE TRAFFIC

FEMALE USERS

MALE USERS

UNIQUE VISITS

700,000,000number of impressions

63,600,000number of page visits

00:08:50

30%

people last for more thanone minute

views throughdesktop

70%views throughmobile

74.2%

percentage of female audience25.8%

percentage of male audience

3,500,000unique visitors

facebook Likes

KTN Kenya - 2.7 millionStandard Kenya - 1.2 million

SDE - 4 MillionGameYetu - 251,000Evewoman - 120,000

@KTNKenya - 1.23 million@Standard Kenya - 705,000

@SDE - 31,000@GameYetu - 67,000@Evewoman - 20,000

20%

STANDARD DIGITAL STATISTICS PER MONTH

Twitter Followers

W W W . S TA N D A R D M E D I A . C O . K E

IMPRESSIONS

PAGE VISITS

DWELL TIME

DESKTOP TRAFFIC

MOBILE TRAFFIC

FEMALE USERS

MALE USERS

UNIQUE VISITS

700,000,000number of impressions

13.1 millionnumber of page visits

00:07:35

27%

people last for more thanone minute

click through rate

73%views throughdesktop

36.4%percentage of female audience

63.6%percentage of male audience

1.4 million unique visitors

4 Millionfacebook likes

SDE STATISTICS PER MONTH

31,000SDE

W W W . S D E . C O . K E

MAIN WEBSITE BANNER ADVERTISINGMonthly banner rates in Kshs

Homepage - Prime Slots

Homepage - Non Prime Slots

Leader board 1 728px by 90px 1 Fig 1* 300,000

Square banner 1 300px by 250px 1 Fig 2*

Fig 3 ,5 & 6*

Fig 4 & 7*

300,000

250,000

250,000

Leaderboard 2 728px by 90px 3

Square banner 2 300px by 250px 2

Category Homepage - Prime Slots

Fig 8* 300,000Leaderboard 1 728px by 90px 1

Article pages - Prime Slots

Fig 12* 300,000Leaderboard 1 728px by 90px 1

Category Homepage - Non Prime Slots

Fig 9 & 11* 250,000Square banner 1 300px by 250px 2

Article pages - Non Prime Slots

Fig 14, 15 & 16* 250,000Square banner 2 300px by 250px 3

Fig 13* 300,000Square banner 1 300px by 250px 1

PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)

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SDE WEBSITE BANNER ADVERTISINGMonthly banner rates in Kshs

SDE Homepage - Prime Slots

SDE Homepage - Non Prime Slots

SDE Category page - Prime Slots

Leader board 1 728px by 90px 1 Fig 17* 300,000

Square banner 1 300px by 250px 1 Fig 18*

Fig 19*

Fig 20*

300,000

300,000

250,000

Leaderboard 2 728px by 90px 1

Fig 21* 250,000Large Tower 300px by 600px 1

Square banner 2 300px by 250px 1

Fig 23* 250,000Leaderboard 2 728px by 90px 1

Fig 25* 300,000Leaderboard 1 728px by 90px 1

Fig 22* 300,000Leaderboard 1 728px by 90px 7

SDE Category page - Non Prime Slots

SDE Article page - Prime Slots

Fig 24* 250,000Square banner 1 300px by 250px 1

Fig 28 & 29* 250,0002

SDE Article page - Non Prime Slots

Fig 27* 250,0001

Fig 26* 300,000Square banner 1 300px by 250px 2

PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)

W W W . S D E . C O . K E

Leaderboard 3 728px by 90px

Square banner 2 300px by 250px

Fig 31* 150,000Homepage Large tower 300px by 600px 1

Fig 32* 150,000Videopage Leaderboard 1 728px by 90px 1

Fig 1* 150,000Mobile Squarebanner 300px by 250px 1

Monthly banner rates in Kshs

Fig 30* 150,000Homepage Leaderboard 1 728px by 90px 1

PAGE POSITION AD SIZE SLOT AVAILABLE REFERENCE* PRICE(KSHS)

OTHER PAGES BANNER ADVERTISING

W W W . S TA N D A R D M E D I A . C O . K E

KTN News

Fig 36* 150,000728px by 90px 1

Fig 35* 150,000300px by 250px 1

Fig 37* 150,000300px by 250px 1

Fig 34* 150,000728px by 90px 1

EVE Woman

Fig 40* 150,000728px by 90px 1

Fig 39* 150,000300px by 250px 1

Fig 41* 150,000300px by 600px 1

Fig 38* 150,000728px by 90px 1

Ureport

Article page leaderboard 1

Homepage squarebanner 1

Article page Squarebanner

Homepage Leaderboard 1

Article page leaderboard 1

Homepage squarebanner 1

Article page Large Tower

Homepage Leaderboard 1

HomepageSquarebanner 300,0004

Monthly banner rates in Kshs

Standard banner size(300px by 250px)

MOBILE & OTHER BANNER ADVERTISING

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MOBILE SITE RATES

Article pagesSquarebanner 300,0004

Inner pagesSquarebanner 350,0004

PAGE POSITION SLOTS PRICE

E - paper branding

Fig 42* 450,000Mobile app

Fig 43* 450,000Desktop

Special Executions

Social Media

Branding voice

Kshs 650,000

Stories generated by the client and curated by the digital team

Kshs 800,000Kshs 20,000 per postStories from the Digital team

*100% markup will be done for stories generated by Standard Digital*

( Minimum 1 story / video/image per week)

Native Advertising

Kshs 50,000Stories generated by the client

Kshs 100,000Stories from the Digital team

*100% markup will be done for stories generated by Standard Digital*

Package includes Social media promotion

Minimum reach 100,000 impressions*50% money paid is retained by Standard Group*

Video stitching

300,000Lifetime value

Live streaming

600,000Live streaming

BULK SMS

1 Ksh. Per SMS - with client database

2 Ksh. Per SMS - with Standard Group database

One story / Article/ Video/ Photo

CPC Value CPM Value Banner

Bottom riser $2.31 $0.39 400,000

Takeover/ Roadblock

$2.10 $0.35 400,000

Expandable $2.10 $0.35 400,000

*50% markup will be done for special executionsthat require website modification*

Campus toursOver 4,000 students4 A-list artists | 5 B - List artistsCredible universities | Media coverage

Kshs 1,000,000Within Nairobi

Kshs 1,200,000Outside Nairobi