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2STANDARD AD UNITS
7COVERS AD UNITS
9SPECIAL AD UNITS
16AD SALES OFFICES
Effective August 1, 2016
ADVERTISING UNITS 2016
Available In All Sections
STANDARD UNITS
2016 | ADVERTISING UNITS | 3 [email protected]
STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.
12c x 21" unit size: 22.86" x 21" cols x inches: 12 x 21" total col ins: 252"page coverage: 200%
SPRE AD
6c x 21" unit size: 10.87" x 21" cols x inches: 6 x 21" total col ins: 126"page coverage: 100%
FULL PAGE
Regional guidelines vary, please contact Ad Services for more information.
1c x 1" unit size: 1.68" x 1" cols x inches: 1 x 1" total col ins: 1"page coverage: 0.8%
ICON
12c x 10.5" unit size: 22.86" x 10.5" cols x inches: 12 x 10.5" total col ins: 126"page coverage: 100%
HALF-PAGE SPRE AD
8c x 15.75" unit size: 15.52" x 15.75" cols x inches: 8 x 15.75" total col ins: 126"page coverage: 100%
FIREPL ACE
6c x 10.5" unit size: 10.87" x 10.5" cols x inches: 6 x 10.5" total col ins: 63"page coverage: 50%
HALF PAGE HORIZONTAL
3c x 21" unit size: 5.35" x 21" cols x inches: 3 x 21" total col ins: 63"page coverage: 50%
HALF PAGE VERTICAL
3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%
QUARTER PAGE
6c x 14" unit size: 10.87" x 14" cols x inches: 6 x 14" total col ins: 84"page coverage: 66.7%
6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%
6c x 7" unit size: 10.87" x 7" cols x inches: 6 x 7" total col ins: 42"page coverage: 33%
5c x 18" unit size: 9.02" x 18" cols x inches: 5 x 18" total col ins: 90"page coverage: 71.4%
5c x 16.75" unit size: 9.02" x 16.75" cols x inches: 5 x 16.75" total col ins: 83.75"page coverage: 66.5%
2016 | ADVERTISING UNITS | 4 [email protected]
3c x 9.5" unit size: 5.35" x 9.5" cols x inches: 3 x 9.5" total col ins: 28.5"page coverage: 22.6%
3c x 10" unit size: 5.35" x 10" cols x inches: 3 x 10" total col ins: 30"page coverage: 23.8%
3c x 7" unit size: 5.35" x 7" cols x inches: 3 x 7" total col ins: 21"page coverage: 16.7%
4c x 15.75" unit size: 7.19" x 15.75" cols x inches: 4 x 15.75" total col ins: 63"page coverage: 50%
4c x 14.25" unit size: 7.19" x 14.25" cols x inches: 4 x 14.25" total col ins: 57"page coverage: 45.2%
4c x 10.5" unit size: 7.19" x 10.5" cols x inches: 4 x 10.5" total col ins: 42"page coverage: 33.3%
3c x 14" unit size: 5.35" x 14" cols x inches: 3 x 14" total col ins: 42"page coverage: 33.3%
2c x 21" unit size: 3.52" x 21" cols x inches: 2 x 21" total col ins: 42"page coverage: 33.3%
4c x 21" unit size: 7.19" x 21" cols x inches: 4 x 21" total col ins: 84"page coverage: 66.7%
3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%
5c x 13" unit size: 9.02" x 13" cols x inches: 5 x 13" total col ins: 65"page coverage: 51.6%
5c x 14" unit size: 9.02" x 14" cols x inches: 5 x 14" total col ins: 70"page coverage: 55.6%
STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.Regional guidelines vary, please contact Ad Services for more information.
4c x 8" unit size: 7.19" x 8" cols x inches: 4 x 8" total col ins: 32"page coverage: 25.4%
5c x 15.75" unit size: 9.02" x 15.75" cols x inches: 5 x 15.75" total col ins: 78.75"page coverage: 62.5%
2016 | ADVERTISING UNITS | 5 [email protected]
2c x 9" unit size: 3.52" x 9" cols x inches: 2 x 9" total col ins: 18"page coverage: 14.3%
2c x 8" unit size: 3.52" x 8" cols x inches: 2 x 8" total col ins: 16"page coverage: 12.7%
2c x 7" unit size: 3.52" x 7" cols x inches: 2 x 7" total col ins: 14"page coverage: 11.1%
2c x 5.75" unit size: 3.52" x 5.75" cols x inches: 2 x 5.75" total col ins: 11.5"page coverage: 9.1%
1c x 10.5" unit size: 1.68" x 10.5" cols x inches: 1 x 10.5" total col ins: 10.5"page coverage: 8.3%
2c x 5" unit size: 3.52" x 5" cols x inches: 2 x 5" total col ins: 10"page coverage: 7.9%
1c x 7" unit size: 1.68" x 7" cols x inches: 1 x 7" total col ins: 7"page coverage: 5.6%
2c x 3" unit size: 3.52" x 3" cols x inches: 2 x 3" total col ins: 6"page coverage: 4.8%
2c x 2" unit size: 3.52" x 2" cols x inches: 2 x 2" total col ins: 4"page coverage: 3.2%
2c x 2.5" unit size: 3.52" x 2.5" cols x inches: 2 x 2.5" total col ins: 5"page coverage: 4%
2c x 10.5" unit size: 3.52" x 10.5" cols x inches: 2 x 10.5" total col ins: 21"page coverage: 16.7%
2c x 4" unit size: 3.52" x 4" cols x inches: 2 x 4" total col ins: 8"page coverage: 6.3%
1c x 21" unit size: 1.68" x 21" cols x inches: 1 x 21" total col ins: 21"page coverage: 16.7%
STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.
Regional guidelines vary, please contact Ad Services for more information.
2c x 15.75" unit size: 3.52" x 15.75" cols x inches: 2 x 15.75" total col ins: 31.5"page coverage: 25%
2016 | ADVERTISING UNITS | 6 [email protected]
1c x 3.5" unit size: 1.68" x 3.5" cols x inches: 1 x 3.5" total col ins: 3.5"page coverage: 2.8%
1c x 2.5" unit size: 1.68" x 2.5" cols x inches: 1 x 2.5" total col ins: 2.5"page coverage: 2%
1c x 2" unit size: 1.68" x 2" cols x inches: 1 x 2" total col ins: 2"page coverage: 1.6%
1c x 1.5" unit size: 1.68" x 1.5" cols x inches: 1 x 1.5" total col ins: 1.5"page coverage: 1.2%
STANDARD AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.
Regional guidelines vary, please contact Ad Services for more information.
1c x 5.25" unit size: 1.68" x 5.25" cols x inches: 1 x 5.25" total col ins: 5.25"page coverage: 4.2%
2015 | ADVERTISING UNITS | 7
COVER / FRONT PAGES
2016 | ADVERTISING UNITS | 8 [email protected]
Section A - Box Adunit size: 3.52" x 5.25" cols x inches: 2 x 5.25" total col ins: 10.5"page coverage: 8.3%
Section A - Strip Adunit size: 10.87" x 1.75" cols x inches: 6 x 1.75" total col ins: 10.5"page coverage: 8.3%
SEC TION A
Box
Strip
6c x 2.75" unit size: 10.87" x 2.75" cols x inches: 6 x 2.75" total col ins: 16.5"page coverage: 13.75%
Availability:• Greater New York• Business & Tech (US)• Money & investing (US)• Personal Journal• The Journal Report• Mansion• Arena• Business & Finance• Weekend Investor• Review• Off Duty
THE STRIP AD
6c x 2" unit size: 10.87" x 2" cols x inches: 6 x 2" total col ins: 16.5"page coverage: 7.9%
Availability:• Section A• Business & Tech (US)• Money & investing (US)• Personal Journal • The Journal Report• Mansion• Arena• Review• Off Duty• Business & Finance
(Europe & Asia)
Ad Slug must be within 2" ad space
SK Y BOX
3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18"page coverage: 14.3%
Availability:• Greater New York• Business & Tech (US)• Money & investing (US)• Mansion• Business & Finance• Weekend Investor
JE WEL BOX AD
2.4c x 7.5" unit size: 4.25" x 7.5" cols x inches: 2.4 x 7.5" total col ins: 18"page coverage: 15%
Availability:• Arena• Personal Journal
2.4C X 7.5" BOX AD QUARTER PAGE BOX
3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5"page coverage: 25%
Availability:• Quarterly or monthly
Investing in Funds Journal Report
• Weekend Investor
6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5"page coverage: 25%
Availability:• Weekend Investor• Personal Journal • Front of Books in Review • Greater New York
QUARTER PAGE STRIP
COVER/FRONT PAGE UNITS.
SPECIAL AD UNITS
2016 | ADVERTISING UNITS | 10 [email protected]
SPECIAL AD UNITS.AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE.
total col ins: 126"
CHECKERBOARD SPRE AD, 1/4 PAGE
total col ins: 72.5"
U-SHAPE
total col ins: 126"
BOOKENDS ON SPRE AD, 1/ 2 PAGE
total col ins: 84"
BOOKENDS ON SPRE AD, 1/ 3 PAGE
total col ins: 126"
CENTER SPRE AD
total col ins: 126"
PYR AMID SPRE AD
total col ins: 126"
UPSIDE-DOWN T SPRE AD
total col ins: 91.5"
E XPANDED STAIR-STEP PAGE
total col ins: 189"
FULL-FACING VERTICAL HALF
total col ins: 126"
STAIR-STEP SPRE AD
total col ins: 168"
FULL-FACING VERTICAL THIRD
total col ins: 126"
PILL ARS
High impact creative is subject to content review. 2 weeks notice required.
total col ins: 63"
STAIR-STEP PAGE
total col ins: 63"
L-SHAPE
total col ins: 63"
CHECKERBOARD STRIP SPRE AD
total col ins: 63"
2016 | ADVERTISING UNITS | 11 [email protected]
CHECKERBOARD HALF SPRE AD HANGING FIREPL ACE DIAGONAL THIRDS
total col ins: 126" total col ins: 84"total col ins: 126"
Availability:• Section A• Business & Tech• Money & Investing• Business & Finance
LIGHTNING BOLT
total col ins: 63"
Availability:• Business & Tech• Money & Investing• Business & Finance
STACKED DIAGONAL THIRDS
total col ins: 84"
Availability:• Business & Tech• Money & Investing• Business & Finance
Availability:• Money & Investing• Business & Finance
PYR AMID
total col ins: 63"
Availability:• Business & Tech• Money & Investing• Business & Finance
UPSIDE-DOWN T
total col ins: 52.5"
Availability:• Business & Tech• Money & Investing• Business & Finance
DIAGONAL NINTHS
total col ins: 42"
Availability:• Money & Investing• Business & Finance
Availability:• Business & Tech• Business & Finance
DIAGONAL SIX THS
total col ins: 21"
Availability:• Business & Tech• Business & Finance
Availability:• Section A5c Page Unit:6.44" x 10.5"
Availability:• Business & Tech
Availability:• Money & Investing• Business & Finance
total col ins: 37.8" total col ins: 18"
total col ins: 14"
OP-ED QUARTER PAGE
WE ATHER MAP/ PUZ ZLES STRIP AD
FLOATING AD
SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.
2016 | ADVERTISING UNITS | 12 [email protected]
FLOATING UNITS
High impact creative is subject to content review. 2 weeks notice required.
Availability:• Money & Investing• Business & Finance
total col ins: 14"2c x 7"
total col ins: 63" 12col x 5.25"
total col ins: 84" 12col x 7"
total col ins: 31.5" 6col x 5.25"
Availability:• Money & Investing• Personal Journal• Business & Finance
Availability:• Business & Tech• Money & Investing• Personal Journal• Business & Finance• Off Duty
Availability:• Greater New York• Business & Tech• Money & Investing• Personal Journal
total col ins: 42" 6col x 7"
Availability:• Money & Investing • Personal Journal• Business & Finance
SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.
• Arena• Business & Finance• Off Duty• Review
2016 | ADVERTISING UNITS | 13 [email protected]
XX Wednesday , December 6, 2006 THE WA LL ST RE ET J OURNA L.
10.5” to top of R adiu s
8. 875 ” To f inis h
E2 Booking2 col X 10 .52 X 102 X 9. 5
ROUNDED UNITS
Size: 6c x 10.5"
Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance
Round Unit can run as a Half Page or Half Page Spread
Size: 5c x 18"
Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance
Size 11.84" w x11.84" d
Approved for Business & Tech, Personal Journal and Business and Finance
Marked as Advertisement
Size: 4c x 15.75"
Approved for Section A, Busi-ness & Tech, Money & Investing, Personal Journal and Business & Finance
17”
SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.
17"18"
17"
14.75"
9.25"
10.5"
10.87"
9.25"
14.75"
15.75"
9.03"7.02"
2016 | ADVERTISING UNITS | 14 [email protected]
ILLUSTRATIVE E X AMPLES
Watermark in the Stock Tables with a quarter page strip on the bottom
Approved for M&I, within the Stock Tables ONLY
Available in BW or CMYK, water-mark needs to be 20% or less
The watermark can only be the logo without words
Top Strip 6c x 1" ; Half Page 6c x10.5"
Approved for Heard On The Street, Sports and GNY
1 logo in the top strip
Approved for Sports page only
Marked as Advertisement
Gradual Curves
Rule around the image
Needs to have text, cannot be just an image
Mock-ups must go to Ad Services
Available for Section A, Business & Tech, Money & Investing and Business & Finance
WATERMARK UNITTOP STRIP AND HALF PAGE BU YOUT CUSTOM-SHAPED UNIT UPSIDE-DOWN T
Check with Ad Services for availability
Half Page with a 6c x 3" strip at the bottom
WE ATHER MAP/ PUZ ZLES BU YOUT
LOGO
SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.
2016 | ADVERTISING UNITS | 15 [email protected]
2c x 21"
Available in Section A, Business & Tech, Money & investing and Business & Finance
CENTER 2C X 21" BOOKENDS HANGING FIREPL ACE
14" wide (8c based on the 5 column grid), and 13"
Section: Books Page within Review Has to run on a 5c grid
1c x 21" or 2c x 21"
Section: Books Page within Review Must run on a 5c grid
SPECIAL AD UNITS.APPROVED FOR SPECIFIC SECTIONS ONLY.High impact creative is subject to content review. 2 weeks notice required.
ILLUSTRATIVE E X AMPLES
2016 | ADVERTISING UNITS | 16 [email protected]
UNITED STATESAtlanta 404.865.4 3 45 Boston 617.65 4.674 8 Chicago 312.750.4015 Dallas 214.951.7 140 Detroit 24 8.204.552 2 Los Angeles 424.204.4 8 38 Miami 6 46.241.5558 New York 212.597.5680 San Francisco 415.765.6142 Washington, DC 202.828.3 390
U.S. INTERNATIONAL Chicago 312 .750.402 2 New York 212.659.2176 San Francisco 415.765.613 3 Classified 800.366.3975
EUROPEFrank fur t 49.69.2.97 2.5386 London 4 4.203.426.1115 Paris 3 3.1.40.17.17.01
LATIN AMERICASão Paulo 55.11.35 4 4.7078
ASIABeijing 86.10.8 400.7 788 Hong Kong 852.28 31.2504 Seoul 82.2 .3700.1967 Shanghai 86.21.58 36.82 28 E X T. 304 Singapore 65.6 415.4 300 Tok yo 81.3.6269.2701
ADVERTISING UNITS SUBJECT TO AVAILABILITY.Some ad units when booked in color will require option dates.
For more information, contact your local Journal sales representative.
Visit The Wall Street Journal advertising sales website at wsjmediakit.com.
AD SALES OFFICES