stanford creativity assignment #2 alycia de mesa

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+ Paying Attention Assignment #2 | Crash Course In Creativity Stanford University, Tina Seelig Submitted by Alycia de Mesa Brooks Brothers Ralph Lauren J. Crew Ann Taylor Pottery Barn Williams & Sonoma Affluence Tiered Branding Influence

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Page 1: Stanford creativity assignment #2   alycia de mesa

+

Paying Attention

Assignment #2 | Crash Course In Creativity

Stanford University, Tina Seelig

Submitted by Alycia de Mesa

Brooks Brothers

Ralph Lauren

J. Crew

Ann Taylor

Pottery Barn

Williams & Sonoma

Affluence

Tiered

Branding

Influence

Page 2: Stanford creativity assignment #2   alycia de mesa

+Ralph Lauren

Page 3: Stanford creativity assignment #2   alycia de mesa

+Ralph Lauren

Page 4: Stanford creativity assignment #2   alycia de mesa

+Brooks Brothers

Page 5: Stanford creativity assignment #2   alycia de mesa

+Brooks Brothers

Page 6: Stanford creativity assignment #2   alycia de mesa

+J. Crew

Page 7: Stanford creativity assignment #2   alycia de mesa

+J. Crew

Page 8: Stanford creativity assignment #2   alycia de mesa

+Ann Taylor

Page 9: Stanford creativity assignment #2   alycia de mesa

+Ann Taylor

Page 10: Stanford creativity assignment #2   alycia de mesa

+Pottery Barn

Page 11: Stanford creativity assignment #2   alycia de mesa

+Pottery Barn

Page 12: Stanford creativity assignment #2   alycia de mesa

+Williams - Sonoma

Page 13: Stanford creativity assignment #2   alycia de mesa

+Williams - Sonoma

Page 14: Stanford creativity assignment #2   alycia de mesa

+Affluence Scale

Entry Level Mid Tier Luxury Elite

* Same Parent Company

Page 15: Stanford creativity assignment #2   alycia de mesa

+About

Photographed at the Biltmore Shopping Plaza

Known for tourist and affluent shopping

Phoenix, AZ, USA

29 Oct 2012