Space background makes it clear that it is space and sci-fi related which will immediately stand out to sci-fi lovers, as it is easily identifiable to the genre.

Contract of blue and red shows clear divide between good and evil and who the characters of each side are. Han solo is on the blue side so he is a good guy.

Futuristic lasers and light sabres show that the film is space and sci-fi related and that it is a also and action film, as the two sides are clearly will fight in a war or battle. In addition space ships and explosions are seen which reinforces the genre of sci-fi action.

Shows a dystopian future as the character on the left is the evil bad guy trying to take over the galaxy and he looks like he will do anything to get what he wants.

Centre of the poster shows the main character or hero is a female, potential shows equal rights in the time frame and is open to interpretation from the audience. All of the past hero's of the star wars franchise have been male but this one shows a female. Near the bottom it shows stormtropper army which represents a war as they are the solders, whereas we don’t see the good sides army which shows how outnumbers they are and the enormity of the war and how the chase of winning is so small.

Show the release date which is placed there to excite the audience and to make them want to watch the film when released. The poster is used as a sample of the film to show what the film might entail, in a small dose.