starbucks
TRANSCRIPT
INTRODUCTION
1971: Founded by Bowker ,Baldwin and Siegl.
1982: Adapted Italian principles to resemble strong bar Culture
1987: Taken over by Schultz for $3.7 million.
Grew from 55 stores in -------------------------------------------------------to over 14000 stores today
Products sold include:- Beverages
- whole coffee beans - coffee-related retail items
FIRST IMPRESSIONS: 24 hours of training
having a standardized curriculum
AIM
Indoctrinate employees in company’s philosophy
Train employees in service principles.
TRAINING
STAR SKILLS
Maintain & enhance self esteem.
Listen & acknowledge.
Ask for help.
“Treat people like family & they will be loyal”
INTERPERSONAL RELATIONSHIPS MANAGEMENT
Highest wages in the industry.
Comprehensive Health Benefits Offered.
Bean Stock Plan.
Employee Ownership Program.
On site fitness program: provided child care & elder
care assistance to employees.
Other perks: 30% discount on Starbucks branded
merchandise.
BENEFITS PROGRAM
Flexible work schedules.
Compensation based on individual needs &
preferences.
Tailor made pay package: “Your Special blend”
FLEXIBILITY
Clear cut values embedded in employees.
Treated on basis of equality & dignity
(non-capitalized job titles).
Feedback taken seriously.
Employee innovation encouraged (Frappuccino).
WORKING CULTURE & ENVIRONMENT
Partner connection program: to link partners
sharing similar interests.
Formed several informal groups.
Small company atmosphere.
SOCIALISATION
Company recognition: Second among large companies
in fortune "best companies to work for”.
Partner recognition: Awards like warm regards, the
MUG Award, BRAVO & Spirit Of Star Bucks Award.
RECOGNITION
.Exemplary customer service
Motivated & committed human resource: key to success
in retail business.
Regulars returned to the outlets 18 times a month.
STARBUCKS EXPERIENCE
Would the company be able to support its staff
with the same level of benefits in the future.
Would the company be able to retain employees
if HR cost is lowered.
Would company be able to maintain its small
company culture; an essential element in the
company’s growth.
CHALLENGES
Continuation & refinement of benefits & perks.
More dynamic culture & work environment.
People need to feel that they are a part of something big
Grievance handling cell
WHAT morE Can BE DonE….