start-up sporting goods company case study
DESCRIPTION
Companies are always looking for creative and effective ways to reduce costs and to improve their product offer. In this case study, a start-up, sporting goods company looked to grow its core business in golf equipment by reducing costs and developing innovative products. The Company also wanted to expand into hockey sticks, so we implemented a disciplined sourcing strategy and a licensing plan that resulted in significant cost savings, an expanded product portfolio, and licensing agreements with the NHL.TRANSCRIPT
Setting � A start-up, sporting
goods company wants to grow its core business in golf equipment by reducing cost and developing innovative products
� Company wants to expand into hockey sticks
Challenge � Identify mid-size
factories that produce quality equipment at competitive prices and will work with a small but growing company
� Achieve product innovation in order to help differentiate the brand and support margins
Solution � Sertus identified and evaluated
suppliers, tested products and developed partnerships with key manufacturers
� Branding was centrally coordinated across suppliers and a rigorous quality control process enacted
� A licensing strategy was developed and supplier agreements signed to protect trademarks
The Results Company has significantly
improved profitability
and grown its portfolio
of products by 500%,
is selling NHL licensed
product as well as its own
brands at wholesale, retail
and on-line channels.
Development of a Sporting Goods Brand
Client Snapshot | Region: AmericasIndustry: Sporting Goods
HOCKEY