starting up startups
TRANSCRIPT
+Starting up StartupsRory Ford
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+Startup Sales Forecast…Sa
les
Time
+Compounding LearningSa
les
Time
What gets learnt here
Effects youropportunities
here
+Get into the rhythm
The next 90 Days. How many lessons can you learn in this period? Are you counting? Are you capturing and sharing?
Daily Rhythm – Know your assumptions Have them out in the open. Keep them ordered. Know what your focus is each morning and make daily progress.
A feature is still an assumption until it’s validated. Don’t assume adding a feature is always beneficial.
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Learn Fast, Fail Forward
+Know your customer…
Right Now - How does your customer currently solve the problem you are addressing? Can you map this?
How do they reach a purchase decision?
What will your solution look like. What points are you influencing? Are you transforming their behaviour?
Have you mapped out the customer scenarios?
Where does your customer get their money from to buy your product. Who's lunch are you eating?
+Validation Canvas
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Credit: Lean Startup Machine
+Lean Startup
Credit: Eric Reis
+Lean Canvas
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Guide your product management
Credit: Ash Maurya
+Business Models Have you drawn up your business model. What relationships
need to exist?
Credit: Alex Osterwalder
+Growth Engines
What’s your growth engine? Paid Engine Viral Engine Stickiness Engine
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+AARRR Metrics
Credit: Dave McClure
+Team and Timeline
Business Model Summary ExamplesConcept to Scale
TimeRecommended Founding
Team
Type 1(Automizer)
Automize a manual processGoogle, Dropbox,
Eventbrite, Slideshare21 Months Tech Heavy
Type 1N(Social Transformer)
Create new ways for people to interact
EBay, Skype, AirBnB, Linkedin
32 Months Balanced
Type 2(Integrator)
Product centric SME focussed application
ZenDesk, Wooboard, GetSatisfaction
16 Months Balanced
Type 3(Challenger)
Challenge an enterprise incumbent
Salesforce, Netsuite, Redhat
64 Months Business Heavy
Credit: startupcompass.co
+What you say….
Show you are focused. Why are you using: “and” / “or”?
Eliminate doubt: "Maybe", "I guess", “probably” indicates an assumption. => Test It.
+What you say….
Credit: Petr Adamek
