starting up with sex, love, & violence
DESCRIPTION
Slides from my talk "Starting Up With Sex, Love, & Violence" from Intl Startup Festival (Montreal, July 2012)TRANSCRIPT
Starting Upwith
Sex, Love, & Violence.
WARNING:
WARNING!!!
this deck is guaranteed to offend, provide tragically incorrect advice, and perhaps get you arrested.
Fucking Deal with it.
[This Talk]
• Be Different, Take Risk!!!• Stand 4 SOMEthing. (or u stand 4 NOthing.)
• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain. (just don’t fucking BORE me.)• Pictures, Text, Music: they all say 1000 words.
• When It Works, Double Down.• Be Yourself… Only More So
KISS: Keep It Simple, Stupid.
[Dave McClure]
2001-2012:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 300+ Startups• Conferences: Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics
80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
GEEK, CODER,
ENTREPRENEU
R
Blogger, Marketing, Angel/VC Investor
500 StartupsSeed Fund & Accelerator
(330+ companies, 20+ countries)
• Design• Data• Distributio
n
[Interesting Shit]
Read Geoffrey Miller.Sex + Evolution + Consumer Mktg = Awesome
Sauce.
More Great Shit. Psychology + Comics
[Geek Renaissance]
• Tech Innovation• Finance Innovation• Design Innovation• Social Innovation• Global Innovation• Gender Innovation
[Start(up) + Heart]
Be Different
Take Risk.
Drag picture to placeholder or click icon to add
Be Different.
• Take Risk Early. U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)
• U Can’t Build Brand around INDIFFERENCE.• Love *or* Hate are Ok. Both are Good
Signal.
Stand 4 SOMEthing.
(or stand 4 NO-thing)
CHANGE.
POWER. SEX.
PEACE.
Stand 4 SOMEthing, or Stand 4 NOthing.
• Be Iconic. • Single word or emotion.• Don’t be afraid 2b Hated.• Don’t be afraid 2b Shamed.• Aim for the Moon. [Land on the Roof]
Tap Into Humanity
Fear, Sex, Power
Tap Into Humanity
• Fear: What u run from• Sex: Who we love, lust 4• Power: Ability 2 Control Ur World• Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]
Be a HeroBe a Villain
Be a Hero… or Villain
• Who do u LOVE, Admire, Want 2 B?• Who do u HATE, Despise, [secretly]
jealous?• Whatever u are Drawn 2• Just Don’t Be BORING.• Again: Indifference = Death.
Say 1000 words.
[or just 1 Finger]
Say 1000 words.
• 1 awesome picture.• 3 powerful words, or a few sentences.• 30 sec meaningful music or video.• Less is more.
note: these slides are not less.
If/When It Works
Double Down.
When It Works, Double Down.
• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL
(from themSELVES!)
Be Your SELF.
(But Be Ur SUPER Self)
Always Be Your [SUPER] Self
• Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]