Startup & Marketing

Lan@nal 201608

AgendaStartup là gì?

Marketing là gì?

Mối quan hệ biện chứng giữa Startup và Marketing ^_^

Kết luận

Startup là gì?

"A Startup is an organization formed to search for a repeatable and scalable business model"- Steve Blank | 4 steps to the epiphany

Startup ~ Customer Development

Marketing là gì?

MarketingDr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

“Marketing is the art and science of creating, delighting and keeping customers, while making a profit and building enterprise value.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Marketing is the whole business seen from the customer’s point of view.”

Ref: http://heidicohen.com/marketing-definition/

Marketing - Customer Focus

Perception: What you think you are selling.

Reality: what the market wants to buy.

Marketing - Design Customer Journey

Marketing ~ Customer Development

Startup ~ Marketing

Kết luậnMuốn làm Startup:

● Tại sao không tìm hiểu về “xây dựng mô hình kinh doanh dựa trên hiểu biết về khách hàng"

● Kiến thức Marketing là trọng tâm