state of apps - socitm gwc 2011
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State of Apps in North America
Socitms Graham Williamson Challenge 2010-11
Jamie Kirk
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Outline
Mobile Trends
Graham Williamson Challenge
State of Apps
Mobile Strategy
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mobiletrends
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http://www.flickr.com/photos/bbyphotos/5681047809/ Source (University of Oxford Future of Technology Conference 2010http://
www.slideshare.net/hirsch30/economics-of-apps-university-of-oxford-15-oct-2010)
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http://www.flickr.com/photos/jw-k/1496472551/sizes/l/in/photostream/
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http://www.flickr.com/photos/momorgan/3797505189/sizes/l/in/photostream/
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Text
1973...
http://www.flickr.com/photos/amagill/3366720659/
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…2020…2020http://www.flickr.com/photos/zhengk9999/3521010323/
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……5.3 Billion5.3 Billion(Source) http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers
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Graham Williamson Challenge
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http://www.flickr.com/photos/scazon/3054417505/
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QR Codes
http://www.whatsnextblog.com/2010/07/qr_codes_hit_the_mainstream_-_led_by_nyc_garbage_trucks/
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State of apps
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Over 80 US Government Apps
9 millions Americans
Mobile > Social Media
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28% download consumer
publications
17% Government job
20% contact elected officials
22% apply for benefits
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Long road ahead…
http://www.flickr.com/photos/sambou/2611998145/
Long road ahead...
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mobileEngagement
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Digital Divide
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App Contests
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mobile Strategy
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Micro-tasking
I’m Bored
I’m Local
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Hook the user (30 seconds rule)
Respond to a need
No-nonsense interface
Content not navigation
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Shiny App Syndrome
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Think about Mobile Websites
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Mobile is the future...
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