state of facebook marketing in finland 2012
TRANSCRIPT
1013 Finnish FB pages analyzed
286 surveys sent89 answers recieved
349 278 active users4,25 activities per user2 620 max activity1,9 pages where active
#1 expect a 4% activity level
#2 Buzz breeds more buzzmrjorgen
#3 well plannedisn’t half done
Joe Shlabotnik
Integrated: 2,91Own plan: 5,21No, but making one: 2,80No: 3,30Activity levels vs. plans made = NO CORRELATION
#4 10-20 ruleBethan
#5 Men Are Men on Facebook, Too
Marco40134
Not that chatty, except when talking about sports.Prefer to focus on one thing at a time.
#6 Interaction has a price(and should have a worth) Meredith_Farmer
Wall post: 0,9Wall post likes: 13,9Comments: 2,4Comment likes: 1,1Generated by 1 hour of administration for every 1000 fans
More information:
Olli [email protected]
Jari LähdevuoriHill+Knowlton [email protected]
www.bitly.com/fbtutkimus