state perspectives on outbreak communications...mangoes sold in western canada due to likely...
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State Perspectives on Outbreak Communications
Bill Keene
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Communicatingwith each other
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Communicatingwith “industry”
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Communicatingwith the public
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Why go public?
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Why Go Public?Warn suppliers and consumers about imminent threats
!nd cases (or controls)
educate the public about general risks
minimize collateral damage
inform victims
provide object lessons
show the "ag
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When to go public?
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When to Go Public?If there is ongoing risk, as soon as possible
Risk of delay vs. bene!t of additional “untainted” evidence
Companies need time, but not much time
Multi-agency actions should be coordinated...
If no ongoing risk, timing is discretionary
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How to go public?
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How to Go Public?Pushing vs. pulling
Understanding the purpose
Press releasesProvide links, photos, quotes
Working with the press
Non-media approaches
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reasons to delay
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reasons to redact
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